Nudging Toward Sustainable Consumption – the Power of Choice Architecture
Within the ever-evolving world of consumer behaviour, nudging has surfaced as a powerful tool for guiding decisions towards sustainability. Nudges are capable of amplifying product allure, streamlining purchasing processes, and providing consumers with feedback regarding their purchase choices. Marketing professionals can make subtle use of factors that influence consumers’ purchase decisions, these include product design, pricing, labelling, product placement, promotions, and other persuasive marketing material. In its latest New Food Hub case study, ProVeg International explores key studies that demonstrate the effectiveness of nudging in encouraging consumers to make environmentally conscious and plant-based food choices. Key terms Nudging Nudging, as defined by Pelle Guldborg Hansen et al. (2016), is a strategic approach aimed at influencing decision-making processes by shaping the environment in which choices are …