“Find Market Research” is forecasting significant growth for the energy ball market. Energy balls are spherical, high-protein snacks with a high vitamin content. The nutritious balls are currently very popular in the USA, not least thanks to their vegan ingredients, which suggest performance-related and above all health benefits for the consumer.
The growth trend of the performance-enhancing snacks correlates with an increasing demand for vegan foods, especially from the health-oriented Millennial generation. The vegan balls, made of nuts, grains and fruits, are ideal as a healthy vegan snack in between meals – not just for performance-oriented athletes, but also for anyone who wants to live a vegan lifestyle with all its health benefits.
