According to research published in Nature Climate Change, consumers tend to greatly underestimate the carbon emission associated with food.
ProVeg’s Julia Aumüller and Katleen Haefele are the key organizers of the New Food Conference. In the following interview, they give insights into the planning of the conference.
The Austrian vegan fast food chain SwingKitchen has recently announced new plans to expand into Switzerland, continuing its internationalisation strategy. Towards the end of April, a franchiser will open its first SwingKitchen store in Berne. There are already two branches in Germany, both in the vegan capital Berlin. The company is planning to open stores at further locations in Germany, and new branches in Munich and Hamburg can be envisaged. The fast-food chain’s sustainable plant-based menu is equally popular with all types of consumer. According to the founder, over 80% of the chain’s customers are not vegan. Furthermore, SwingKitchen adheres to a comprehensive sustainability strategy and tries to keep its environmental footprint as low as possible.
The beauty and personal care market has seen a huge rise in new vegan products in 2018. In the 12-month period ending January 2018, vegan beauty products in the UK have seen sales rise by 38%. Consumers are consciously seeking plant-based and cruelty-free products for ethical, environmental, or trend-led reasons, and the global market has been quick to respond.
Skinny Bitch, for those who aren’t already aware of the diet craze from last decade, is a diet book written by former modelling agent Rory Freedman and former model Kim Barnouin. The book, which advocates a purely plant-based diet and includes sections on factory farming and animal cruelty, was a phenomenal hit especially in the UK and in Canada, after Victoria Beckham was pictured carrying a copy.
California-based Plantible Foods is on the mission to revolutionise the food industry by developing the most functional and sustainable plant protein using lemna (also known as duckweed). Being 50,000 times more protein efficient than beef and even hundred times more protein efficient than soy, lemna has the potential to become the ultimate protein source.
In order to meet the challenges required for a sustainable future, the food industry needs new solutions and radical changes. With the New Food Conference (21-22 March 2019, Berlin), ProVeg aims to pave the way for the future of the food industry, bringing together renowned experts and leading companies in innovative alternatives to animal products in order to jointly shape the ideas of the future.