The market for vegan jerky is a relatively new one, which is already showing a great deal of growth and potential. Brands already available and doing well include Louisville, Primal Street, Watermelon Road, Pan’s Mushroom Jerky, Herbivorous Butcher, and Unisoy. Another contender is the mushroom specialist Giorgio Foods, whose line of vegan jerky went to retail this summer.
Maple Leaf Foods Predicts the Future Lies in Plant-Based Alternatives
The major Canadian food producer Maple Leaf Foods, like many of its competitors, is increasingly offering plant-based alternatives, and sees great growth potential in this sector. The company’s goal is to become a dominant supplier in the plant-based food industry. For example, Maple Leaf recently acquired the American brand Lightlife, which offers a wide range of alternative plant-based products and has recorded double-digit growth rates in recent years, as company president Dan Curtin revealed. “There are the hardcore vegans and the hardcore vegetarians, but we are seeing more and more flexitarians and reducers looking for plant-based options,” he said. Consumers want to protect the environment and animals, and prefer a healthy diet. As a result, they are increasingly turning to plant-based meat alternatives. The American …