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Chocolate Sea Salt Cereal, SunOpta X Seven Sundays

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Products & Launches

SunOpta and Seven Sundays Launch “First Ever” Cereals With Oats Upcycled From Oat Milk Production

Plant-based foods and beverage company SunOpta, headquartered in Minnesota USA, announces what it describes as a first-of-its-kind partnership with breakfast company Seven Sundays. The news comes as SunOpta shareholders have been notified that CEO & Director Joseph Ennen has purchased US$101k worth of company stock, according to Simply Wall St. Through the partnership, the companies have launched the “first-ever” Oat Protein Cereal made with SunOpta’s upcycled oat protein powder OatGold™, a byproduct of oat milk production. The product debuts in four flavors – Simply Honey, Super Fruity, Maple Cinnamon, and Chocolate Sea Salt, and contains five grams of upcycled plant-based protein per serving. “At SunOpta, sustainability is part of our DNA and we are always looking for sustainable solutions in our operations,” said Lauren McNamara, …

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Organisations and Brands:Seven SundaysSunOpta
Frosta's new vegan fish fingers

© Frosta
Meat- and Fish Alternatives

Frosta Introduces Vegan Fish Fingers Following Success of Plant-Based Frozen Foods

Earlier this year, Frosta, a leading German manufacturer of frozen products, launched NPD vegan fish fingers across major German retailers, after three years of development. Frosta, which reported increased sales of its brand of frozen foods in 2022, said that part of the success came from its plant-based innovations, such as vegan Asian street food dishes. “In addition to classic dishes such as chicken fricassee, Germany’s most popular frozen dish, plant-based innovations such as vegan Asian street food dishes were able to arouse consumer curiosity,” said marketing director Sebastian Bernbacher.  Additionally, despite the overall frozen fish market sharply declining sales, Frosta’s fish sticks were “the darlings of the public,” becoming an increasingly popular choice among consumers, reported the company. Three years to develop In 2020, …

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Organisations and Brands:Frosta
Group of demonstrators on road, young people fight for climate change - Global warming and enviroment concept - Focus on banner

© DisobeyArt

Politics & Law

Call to Action: Prioritise Funding for Alt Protein Over Livestock Production to Drive Change

The EU’s agricultural promotion policy must focus more on healthy plant-based diets. Instead, it provides more funding for the livestock sector, which pollutes and depletes waterways, and is responsible for 17% of carbon emissions of the region, said Falk Hemsing, international policy officer at ProVeg and co-author of a report recently published by the Smart Protein project.  To address the climate crisis, the EU should promote alternative proteins and encourage Europeans to switch towards plant-based diets, argues ProVeg International.  “Animal agriculture also contributes to lifestyle diseases, global hunger, and animal suffering so replacing animal products with plant-based and cultivated foods offers the EU a multi-pronged solution to these problems,” adds Juliette Tronchon, senior policy and public affairs specialist at ProVeg and also co-author of the report. …

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Organisations and Brands:ProVegSmart Protein
Violife cream cheese with garlic and herbs

© Violife
Cheese Alternatives

Violife UK Launches Plant-Based Cream Cheese With Garlic & Herbs

Violife, which claims to be the UK’s leading plant-based cheese brand, has launched a new version of its popular cream cheese alternative. The new flavour — Creamy With Garlic & Herbs — builds on the success of the brand’s original cream cheese, and has reportedly been formulated to be even creamier. The product is said to be ideal for picnics and barbecues, and can also be spread on bagels or mixed into sauces. The cream cheese is also free of all major allergens and is fortified with vitamin B12. According to Violife, the brand’s range generates less than half the carbon emissions of dairy cheese and requires two-thirds less land to produce. Developing easy swaps Violife offers a wide range of plant-based cheeses in the …

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Organisations and Brands:Violife
ProVeg NFH BBQ

Image: ProVeg International

Retail & E-Commerce

BBQ Season: Attracting Mainstream Consumers With Plant-Based Foods

The number of BBQs held around Europe has been rising sharply in recent years. Market worth has also skyrocketed, with the overall BBQ and alfresco dining sector in Europe valued at just over £2.2 billion in 2021, up from £150 million in 1997.  The UK, Germany, France, Italy, and Poland are leading the BBQ market in Western Europe, largely due to the increasing trend of spending time with family and friends for outdoor BBQ activities. In its latest New Food Hub article, ProVeg International investigates BBQ season as a chance to boost plant-based sales.  Attracting omnivorous and flexitarian consumers One of ProVeg’s key takeaways is that plant-based meat products are gaining popularity with European consumers and are fast becoming a bigger part of BBQ spreads.  …

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Organisations and Brands:ProVeg International
The Game Changers documentary

© The Game Changers
Health

Sequel Planned for The Game Changers Documentary After 100M+ Views Received

The Game Changers, a documentary highlighting the benefits of a plant-based diet for athletic performance, is getting a sequel. The new film will be directed by Stephanie Soechtig and Kristin Lazure, who previously directed Fed Up, Knock Down the House, and The Devil We Know. It will be made in partnership with production company SpringHill Entertainment, which was founded by LeBron James and Maverick Carter. Both James and Carter will be among the executive producers for the documentary. The Game Changers 2 will continue exploring plant-based nutrition and athletic performance, but will also cover broader subjects such as children’s health, food justice, and the environment. It will feature a cast of high-profile athletes and entertainers. Challenging perceptions The original Game Changers documentary was executive produced …

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Organisations and Brands:The Game Changers
Pangaia expands activewear range

© Hyosung
Textiles

PANGAIA Expands Activewear Range Made With Plant-Based Nylon & Spandex

Materials science company PANGAIA has expanded its popular Motion activewear range, adding a new capsule collection for men and more colors for women. The men’s collection includes a mesh t-shirt, zipped long-sleeved top, and tights, available in volcanic grey and black. For women, existing products — the sports bra, ribbed tank top, t-shirt, shorts, and leggings — are now available in taupe and cobalt blue, adding to the black, foliage green, and cerulean blue colors previously available. The Motion range was first launched last autumn, with the garments in the collection made from EVO nylon (99.9% plant-based) and Hyosung’s creora® spandex (30% plant-based). Pangaia was the first brand ever to use creora, which has a 20% lower carbon footprint than conventional spandex. The Motion products …

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Organisations and Brands:Pangaia
Prime Roots x Quorn

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Fungi, Mushrooms & Mycelium

Quorn & Prime Roots Collaborate to Expand Market for Mycelium-Based Alt Meats

Quorn and Prime Roots have announced a collaboration in the US to develop market expansion opportunities for mycelium-based alt meats. The companies will also develop new products together, and Quorn will make a minority investment in Prime Roots. The collaboration is a natural fit, as both brands use proprietary mycelium-based technologies to produce meat alternatives. Both are also members of the Fungi Protein Association, formed last November to represent the interests of the industry. Based in Berkeley, California, Prime Roots makes deli-style products from koji fungus; these include alternatives to salami, pepperoni, bacon, pâté, and fois gras. Last month, the company secured $30 million in Series B funding, taking the total amount it has raised to $50 million. Prime Roots also became the first mycelium-based …

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Organisations and Brands:Prime RootsQuorn
Rapper NLE Choppa, cofounder of Eat Virgin

©Eat Virgin
Sweets & Snacks

Meet Eat Virgin: An Optimum Wellness Bar Backed by Platinum Vegan Rapper NLE Choppa

While the snack market offers plenty of plant-based bars for a protein or sugar fix, there are few options for a bar made entirely from whole-food ingredients with minimal processing. Eat Virgin Meal Bars, launched by founders LA Rice, Natasha Pestano Rice and platinum-selling rapper NLE Choppa, was created to provide more than a snack – its bars are meant to be enjoyed as full, nutritious meals without compromising on taste or time.  According to the founders, Eat Virgin makes it easy to consume a nourishing, plant-based meal made with organic, raw ingredients. Its bars contain over 17 vitamins and minerals, and are available in three flavors:  Cherry x Chocolate – A grain-free mix of tart cherries and chocolate, plus dates, quinoa, hemp seeds, goji …

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Aubrey Plaza Dairy Ad Faces Legal Trouble

©Wood Milk/ MilkPep
Politics & Law

Physicians Committee: “Wood Milk” Ads Starring Aubrey Plaza Violate Multiple Federal Laws

The Physicians Committee for Responsible Medicine (PCRM), a US nonprofit health advocacy organization, announces it has filed a complaint with the USDA Office of Inspector General over the now-infamous “Wood Milk” pro-dairy ads. In its complaint, PCRM states the ads violate laws prohibiting federal agricultural promotions from depicting competing products in a negative fashion.  The widely shared “Wood Milk” campaign features actress Aubrey Plaza extolling the benefits of milk made from tree wood, in an apparent mockery of plant-based milks. While some praised the ad’s bold humor, the campaign mostly sparked outrage amongst Plaza’s fans, who accused her of unfairly attacking dairy-free milk while spreading “propaganda” for the dairy industry.  According to PCRM, the ad derides plant-based products and violates the statutory prohibition against advertising …

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Organisations and Brands:PCRM
Vegan Scallops / Vegan Seafood

© The Plant Based Seafood Co.
Market & Trends

Emerging Trends in Plant-Based Market: Alt Seafood & South Korea Poised for Success as Industry Approaches $105 Billion

A new report regarding global plant-based food and beverages states its market value will hit $104.7 billion by 2032, citing vegan seafood as an area of increased relevance, and also finding that South Korea has the potential to experience exponential growth in this period. Interestingly, and as we have reported before, the study predicts that the alternative seafood category will thrive in the forecast period as it continues to increase in relevance. Several producers, including large conventional food producers, are focusing on recreating the most widely consumed species of fish such as tuna, salmon, lobster, and prawns, which are consumed in vast quantities around the world, while at the same time, the public becomes more aware of the importance of protecting our oceans. Also interesting …

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Shaka Harry

©Shaka Harry
Meat- and Fish Alternatives

Shaka Harry, Backed by Famous Cricketer MS Dhoni, Launches Huge Range of Vegan Indian Food in Singapore

Indian plant-based company Shaka Harry is expanding internationally with a first market venture into the Singaporean market. Fifteen of the company’s vegan products will launch at Mustafa Centre Singapore — a four-level retail hub and iconic shopping mall known for its 24-hour market-style shopping experience. Several marketing and promotional campaigns will support Shaka Harry’s launch in the city-state. Additionally, the company has plans to partner with local restaurants and food services to establish its presence.  Anand Nagarajan, co-founder of Shaka Harry, said: “We are confident that our products will appeal to the growing number of individuals embracing flexitarian diets and seeking healthy, delicious, and environmentally friendly food options.” Promoting plant-based diets Singapore has become a hub for the rapidly expanding alt protein industry, attracting startups in …

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Organisations and Brands:Shaka Harry
Solar Foods' protein Solein used in different dishes

© Solar Foods
Fermentation

Solar Foods and Ajinomoto Unite to Create Next-Gen Air Protein Foods

Last week, Finland’s Solar Foods debuted its microbial protein Solein, made out of thin air, at a tasting event in Singapore. After this historic moment in food history, Solar Foods has announced a strategic alliance with Japanese food and biotechnology corporation Ajinomoto to develop products using the revolutionary Solein and introduce them to global markets.  The partnership — Solar Foods’ first collaboration with a major global food brand — will make Solein a reality. In the coming years, a new range of sustainable products will launch for the first time in Singapore. In Q4 2024, the companies will conduct a market feasibility study in Singapore for product development. Solar Foods is now ready to commercialize Solein. It received regulatory approval from the Singapore Food Agency (SFA) last October, …

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Organisations and Brands:AjinomotoSolar Foods
allplants World Environment Day

© allplants
Sustainability / Environment

allplants Says World Environment Day Should Focus on Plants, Not Plastic

UK-based meal delivery service allplants has challenged the theme for this year’s World Environment Day, “Solutions to Plastic Pollution”. The B-Corp argues that plastic is a “distraction” from larger issues facing the planet, such as animal agriculture. Figures suggest that food production is responsible for 26% of global greenhouse gas emissions, while plant-based diets could slash emissions by up to 85%. This makes adopting a plant-rich diet the second-most impactful solution to climate change, while reducing plastic use isn’t even in the top 50. Producing fewer animal foods would also have numerous other benefits, such as reducing deforestation and water pollution. allplants argues that governments should stop subsidizing the animal agriculture industry, instead focusing on legislation that promotes plant-based diets. It comes as the company …

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Organisations and Brands:Allplants

Image courtesy Meat-free Monday Taiwan
Politics & Law

Taiwan’s Meat-Free Monday Reports Astonishing Progress, Generates Commitments From Government Sectors

At the end of 2022, Taiwan’s Meat-Free Monday organization announced it succeeded in inviting over 100 political candidates for Taiwan’s 2022 election to sign its Veg-Friendly pledge. After a few months, the group took further action for its political campaign and launched Taiwan’s first Earth Day march on April 22, to raise awareness concerning the importance of sustainable, plant-based diets, to the government and the public. The march attracted more than 2,000 members of the public along with more than 160 organizations, 2 legislators, 8 city/county mayors, and chairpersons from county and city councils, meaning a total of more than 40 influential politicians responded in favor of the adoption of sustainable diets. The host of this event, Chang Yu-Chuan, organizer of Meat Free Monday Taiwan, …

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