“The Summer of Impossible”: Impossible Foods Unveils Major US Marketing Campaign
Seeking to introduce new customers to the plant-based category, Impossible Foods announces it will launch two US national ad campaigns this summer. Designed to appeal to a wider range of consumers, the campaign’s first spot – a 90-second musical ad – will premiere this Sunday, June 11 during the 76th Annual Tony Awards® broadcast. According to Impossible, the campaigns are intended to reach a broader consumer base of flexitarians and meat-eaters with a lighthearted and approachable message. The first campaign, entitled “Making Meat History”, explores the history of meat through time up to the present day, when the narrator introduces meat from a new animal called “the plant.” Impossible says the ad familiarizes consumers with the concept of plant-based meat in a fun and entertaining …
