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Canada's The Very Good Butcher Launches Onto Stock Market as World's Second Plant-Based IPO

Very Good Butcher team
Vancouver based The Very Good Butcher yesterday announced its stock market launch, making it the world's second plantbased IPO after Beyond Meat. Other plantbased brands who have stated that they are considering a similar move include Perfect Day, Oatly, and JUST Inc.
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Burger King Restaurants Launch the Impossible Croissan’wich Across US

Impossible Croissan'wich Burger King
BURGER KING® has launched the new Impossible Croissan’wich® sandwich nationwide. This announcement follows a successful test earlier this year in select US markets. This new menu item makes Burger King the first national restaurant to offer an Impossible breakfast plant-based patty on a breakfast sandwich.
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The LIVEKINDLY Co Acquires Oumph! With Plans for German Launch

The Oumph Burger lifestyle shot
The LIVEKINDLY co is a collective which owns plant-based startup brands, created in March this year when Foods United formed a new group headed by various corporate leaders and acquired Live Kindly Media. The group today announces the acquisition of Oumph!, the award-winning plant-based brand from Sweden.
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Beyond Investing, World's First Vegan-Friendly Stock Index, Celebrates Two-Year Anniversary and Significant Growth

Beyond Investing Logo
Beyond Investing's US Vegan Climate Index has today reported significant outperformance versus the market as it celebrates its second birthday. Since its launch, VEGAN has exhibited lower carbon, waste and water footprints per unit of revenue versus the S&P500 Index and most ESG indexes.
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Mercedes Responds to Lewis Hamilton's Pleas to Stop Leather, Other Luxury Automotive Brands Follow

polestar volvo electric hybrid automobile
As we reported in December, Mercedes Benz had been in discussions with Lewis Hamilton. He had been negotiating with the luxury car manufacturer to stop the use of animal leather for its interiors. Partly in response, it has been reported that the company is incorporating environmentally-friendly materials throughout its vehicles.
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Plant-Based Egg Startup Evo Foods Receives Capital from VegInvest and Shiok Meats CEO

EVO Foods
The Indian plant-based egg startup Evo Foods has announced two new investments. The capital comes from VegInvest, a vegan investment firm, and angel investor Dr. Sandhya Sriram.
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Blue Horizon Ventures Takes Significant Positions in Four Food Tech Brands, Recruits Brendan Brazier as Venture Partner

Blue Horizon Ventures Takes Significant Positions in Four Food Tech Brands, Recruits Brendan Brazier as Venture Partner
With four additional closings this June, as detailed below, Blue Horizon Ventures reports that in less than ten months its portfolio has now expanded to 12 mission-aligned companies and that it has deployed circa EUR 50M to accelerate their growth. Thrive author Brendan Brazier has also been recruited as a partner at the firm.
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Take Two Foods Launches One of the World's First Barley-Based Milks

Take Two Foods, Barley Milk
Take Two Foods has recently announced the launch of the world's first Barleymilk into grocery stores, coffee shops, and cafes across the Pacific Northwest and Los Angeles. Available in Original, Vanilla, Chocolate, and Chef’s Blend, it is now available in 25 locations and can be shipped nationwide.
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Plantbased Industry Triples Over Ten Years in South Korea, One Fifth of the Population Now Reducing Meat

South Korea Paper Stick Flag. National summer fruits concept, local food market. Vegetarian theme.
South Korean newspaper The Korea Herald reports that the plant-based meat industry there is beginning to take off. According to the Korea Vegetarian Union, veganism has tripled in the last 10 years, but the real difference in the Korean market is being driven by meat reducers who reportedly now make up almost a fifth of the population.
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