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McDonalds Canada Ends Trial of the PLT, Beyond Meat Shares Drop 7% and McDonalds Stock Down 1%

McDonalds PLT
The trial that was taking place in McDonalds Canada for the offering of a plantbased burger called the PLT, containing a Beyond Meat patty, has come to what both parties are referring to as a natural conclusion. According to CNBC, shares of Beyond Meat fell 7% in morning trading and McDonald’s stock was trading down 1%.

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Stocking Plant Meat Next to Animal Meat: Good Thing / Bad Thing? Is the "Protein Aisle" a Reality of the Near Future?

Impossible Wegmans
Plant meat producers and retailers are increasingly taking the decision to stock meat alternatives alongside animal meat, whether in the frozen section or with fresh produce. There are clearly several benefits to this but the issue continues to be contentious amongst vegans. But since we vegans are already vegan, does it really matter?


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Justin Trudeau Announces $100M for Canadian Plant-Based Industry, Will Produce "World's Highest Purity and Highest Quality" Proteins to "Redefine Plant Protein"

Merit new Facility
The Canadian government has announced financing of almost $100 million for Merit Functional Foods, a producer of plant protein, for its previously announced new Winnipeg facility which will reportedly produce the world’s highest purity and highest quality pea and canola protein. Merit's CEO states the facility will "redefine plant protein".

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The Very Good Butcher, World's Second Plant-Based IPO, Sees Shares Increase by 790% in First Week of Trading

Very Good Butcher
Following the success of Beyond Meat’s IPO last year, The Very Good Food Company (VGF) was the second plant-based company to successfully launch onto the stock market when it began trade began under the ticker “VERY” on 18th June. Investor Eat Beyond Global Holdings has announced it has already seen a 790% increase in share price.

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Patch Organics is Leading the Latest Trend Sweeping the Alt-Milk Market Pumpkin Seed Milk

Patch Organics
Born out of its founder's home kitchen in 2016, Patch Organics is now a high-growth startup that just received its first round of seed-stage venture capital funding from Big Idea Ventures. With $200,000 in secured funding, Patch pumpkin seed milk moved onto a more refined commercial-production formula.

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Chinese Official Calls for National Strategy to Allow China to Keep up With Other Countries Making Progress in Cultured Meat

cultured meat cellbased beef
We have been witnessing in China the emergence of plant-based products vying to get a foothold in the market. The country's pork industry was decimated with Swine Flu and consumers appear to be ready for change; China needs alternative protein, so what about cell-based meat?

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'THIS', Secures Major Distribution Deals Including 744 Tesco Stores

'THIS', Secures Major Distribution Deals Including 744 Tesco Stores
Plant-based meat alternative brand THIS has secured two major new distribution deals including listing for its meat alternative products in 744 Tesco stores across the UK. A Tesco representative commented that "demand for plant-based innovation is growing at a rapid pace and will most likely continue."

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Plant-Based Braised Beef From Fable Launches in Woolworths Australia to Massive Success, is Praised by Michelin Chef Blumenthal

Fable vegan beef
Woolworths Australia launched a new line in "Plant-Based Braised Beef" from Fable to celebrate World Meat Free Week last week, and the product is reportedly so popular that shoppers are “hunting it down”. Michelin Star celebrity chef Heston Blumenthal (who is not known to be vegan) is reportedly a fan and Instagram is alight with positive feedback about the product. …

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Germany's Opportunity to Prevent Future Meat Scandals by Becoming a Leader in Cultivated Meat

Cultured meat lab grown
The large German slaughterhouses repeatedly hit the headlines because of their working conditions, especially during the corona crisis. A scientific paper, written at WHU - Otto Beisheim School of Management, shows how Germany could avoid this and become an international leader in this sector in the coming years.

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