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The Meatless Farm Launches M.... F.... Catchy £1.55 Million Advertising Campaign 

Meatless Farm billboard
UK based The Meatless Farm reveals its nationwide £1.5 million campaign, which is aimed at former meat-eaters who have switched their diet during lockdown. The new campaign is supposed to offer a light-hearted approach to promoting the plant-based lifestyle in the UK.

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Number of Trademarked Vegan Products In the UK Rises by 128%

Gesunder Veganer Burger
Research by commercial law firm EMW has found that there was a dramatic rise in the number of trademarked vegan products in 2019. 107 trademarks were registered in 2019 compared to 47 the previous year --- an increase of 128 percent.

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Oggs Launches World-First Aquafaba-Based Egg Product into UK Supermarkets

Oggs launches aquafaba egg alternative
Plant-based egg substitutes brand Oggs has announced it is launching its liquid egg alternative in major UK supermarkets. The product, made with aquafaba, will soon be available at Asda and Sainsbury's.

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Silk Launches the Pumpkin Spice Season With Two New Plant-Based Beverages in August

Silk Logo
Silk announces the launch of the pumpkin spice season with the debut of two new plant-based beverages. The Silk Almond 0g Sugar Unsweet Pumpkin Spice Creamer for pairing with coffee and the Silk Almond Hint of Pumpkin Spice Beverage, both launch in August.

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UK Startup Little Bandits Opens Market for Vegan & Allergen-Free Foods for Kids

Jessica of Little Bandits
UK based startup Little Bandits is the first free from and plant-based brand for kids, including all important vitamins for kids, excluding allergens and with low sugar content. The startup launched last week exclusively into 157 Asda stores with its debut product line of coconut-based strawberry and banana yogurts.

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PlantBased Continues to Soar in Netherlands, Dutch Chain Jumbo Launches Vegan Own Label 'Lekker Veggie'

Lekker Veggie Jumbo
Dutch supermarket giant Jumbo announces the launch of its own house brand Lekker Veggie, now available in 670 stores in the Netherlands and Belgium, stating: "With Lekker Veggie we are entering a new phase with our range of vegetarian and vegan products."

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Affordable Plantbased for the Masses: Beyond Meat Expands into BJ's Wholesale and Sam's Club

Affordable Plantbased for the Masses: Beyond Meat Expands into BJ's Wholesale and Sam's Club
Beyond Meat has partnered with major club stores, BJ's Wholesale and Sam's Club, this summer. The company has specially created the Beyond Burger® 8-pack for the stores to help increase accessibility, affordability, and convenience.

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UK's Fastest Growing Alt Meat Brand Meatless Farm Secures Tesco Listing Due to COVID Plant Boom

Meaty Burger Meatless Farm
The Meatless Farm yesterday announced that it will launch into Britain’s largest food retailer Tesco this month, as the company continues its success with +25% of demand year-on-year. Tesco has also revealed this week the extension of its plantbased Wicked Kitchen line as well as the expansion of its buget line Plant Chef.

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The Very Good Food Company Inc. Announces Increased Distribution, Expansion, and Brand-New Products

Very Good Butcher team
The emerging Canadian plant-based food technology company, which recently became the second plant meat IPO, reveals it will significantly scale its distribution network, which has already been expanded by over 30%.

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