Spanish startups Väcka and Libre Foods collaborate for The Veggie Burger Warriors Campaign

Image courtesy of Väcka

Food Service

Väcka and Libre Foods Launch Vegan Burger Campaign in 23 Cities Across Spain

Spanish plant-based startups Väcka and Libre Foods have joined forces to launch The Veggie Burger Warriors, a campaign offering 100% vegan burgers in restaurants across Spain from the 6th to the 12th of November. The campaign will showcase Väcka’s 100% plant-based cheddar and Libre Foods’ mushroom bacon as the top choices for burger toppings, providing “equal sensory experiences” to animal products. In this first edition, 23 cities across Spain with over 60 restaurants and nearly 100 points of sale will offer unique takes on vegan burgers, with some including limited editions. Additionally, the public will have the opportunity to choose “the best plant-based burger in Spain” by voting on-site or via a QR code for delivery orders. This initiative follows a successful campaign, The Veggie Pizza …

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KM ZERO Food Innovation Hub

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Startups, Accelerators & Incubators

The Flexitarian Project is Born, the Largest Collaborative Plant-Based Project Between Startups & Spanish Food Companies

The largest Spanish collaborative project between startups and large food companies has taken its first steps at the Open Innovation & Investment Day, the event that marks the closing of the initial phase of work of KM ZERO Venturing, the first Spanish open innovation program for startups in foodtech. Under the name of The Flexitarian Project, this pioneering initiative has been confirmed by its promoters, the companies Familia Martínez, CAPSA VIDA and Helados Estiu together with the startups Väcka, Wevo, Grin Grin Foods, Gimme Sabor, and Quevana, with the aim of bringing healthy, sustainable and accessible plant-based products to the market for the consumer, in addition to promoting the visibility of plant-based foods. The potential of collaborations to change the food industry Along with this …

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Libre Group shot

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Fermentation

Libre Foods Wins €335K Grant to Pioneer Low-Cost Mycelium for Meat Alternatives

Libre Foods, a Spanish biotech based in Barcelona, has been awarded a €335,000 public R&D grant by Neotec (a program that supports technology-based companies) to develop a low-cost mycelium ingredient for meat alternatives.  Mycelium holds the potential to enhance the texture and nutrition in meat alternatives; however, scaling its production to lower the final product’s costs remains an industry challenge, argues Libre Foods. With the funds, the Spanish biotech plans to launch an advanced screening platform, integrating rapid imaging robotics and machine learning to discover and optimize fungi-based applications and accelerate product development. The platform could increase efficiency in R&D by more than 800 times, explains the company. Low-cost mycelium The technology’s first task will be developing a low-cost mycelium ingredient with a superior nutritional and …

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A photo of Roots & Rolls' terrace

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Gastronomy & Food Service

Vegan Eatery Roots & Rolls Wins Notable and Innovative Venue Award at Barcelona Restaurant Awards 2023

Among 30 finalists and selected by professional juries, Roots & Rolls, a vegan restaurant in Barcelona, Spain, specializing in Asian and Japanese cuisine, has won the Notable and Innovative Venue Award at the fourth edition of the Barcelona Restaurant Awards (Premio Barcelona Restauración). Organized by Barcelona City Council, this event recognizes and highlights the establishments that have contributed to the community by sharing values such as integration, quality of life, sustainability, innovation, and ability to adapt to changing times. The Notable and Innovative Award recognizes innovation, gastronomic creativity, and sustainability. Using the “infinite world” of veggies and spices, Roots & Rolls pioneers plant-based sushi in Barcelona. It was established by Sandra de Jong and Erik van Leeuwen in the Dreta l’Eixample district in 2018 to offer …

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Actual Veggies orange burger

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Food & Beverage

Report: Are Consumers Ready to Put the Plant Back Into Plant-Based?

In this article, we do not set out to assert that meat analogs are unfavorable or losing traction, but we attempt to describe an emerging theme whereby consumers are turning towards vegetable-forward products. Plant-based is a broad church. As Innova Market Insights states in a paper highlighting the need for variety in the plant-based category, “There is no single definition of a plant-based customer. Instead, the category is drawing attention from a broad sweep of consumer types, including health champions, eco-warriors, and ethical shoppers.” Veg as a hero ingredient Amongst these myriad consumer types is a group turning increasingly towards products that showcase vegetables as a hero ingredient, rather than those that attempt to mimic animal flesh. Speak to meat-eaters and a good deal will …

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