Impossible_Australian Grill'd

Impossible Australia / Grill'd

Business Wire

Impossible Foods Accelerates International Expansion with Launches in Australia and New Zealand

SYDNEY–(BUSINESS WIRE)–California-based Impossible Foods has arrived in Australia and New Zealand, marking the company’s third and fourth international market launches in 14 months. Impossible Foods’ flagship product, Impossible™ Beef Made From Plants (known as Impossible™ Burger in other markets), is now available on the menus of top chefs in Auckland, New Zealand, the greater Sydney area, and nationwide across Australia at Grill’d — Australia’s leading national burger brand. Earlier this year, Australia and New Zealand’s regulatory body, Food Standards Australia New Zealand (FSANZ), approved Impossible Foods’ key ingredient, heme (soy leghemoglobin), for use in plant-based meat products, paving the way for Impossible Foods’ commercial launch in both markets. To date, the ingredient has been approved for sale in every market that has completed its regulatory …

more

Business Wire

Impossible Foods Expands to the Middle East with Launch at Dubai World Expo and Restaurants in the United Arab Emirates

DUBAI, United Arab Emirates–(BUSINESS WIRE)–California-based Impossible Foods has arrived in the United Arab Emirates, the company’s first market in the Middle East. Its flagship product, Impossible™ Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill. Beginning Friday, October 1, Impossible Burger will be featured at World Expo 2020 on select menus in the US Pavilion. The event is expected to draw more than 25 million visitors from almost 200 countries across the globe through March 31, 2022. With its unique geographical location and international population, the United Arab Emirates’ diverse food culture serves as a perfect platform to showcase …

more

Impossible Foods Pat Brown

©Official Impossible Foods Facebook Page

Food & Beverage

Impossible Foods is Working on Whole Muscle Meat Products

Impossible Pork, which was named on the Times Best Inventions of 2020 list, is to expand into restaurants in the US, Singapore and Hong Kong from today. President Dennis Woodside is quoted by CNBC today saying that while the current products are in ground form, the company is “starting to work on whole muscle meats” such as bacon, chicken breasts and steak. “Think of chicken breast, steak, or pork loin. That muscle is typically denser, chewier, and stringier. That’s a different technical challenge that we’re very focused on solving,” said Woodside to Bloomberg today. The plant-based pork will debut at New York’s Momofuku Ssam Bar today, 23rd September, and will later be available in Hong Kong from 4th October and Singapore later in 2021. The …

more

ImpossibleSausage

©Impossible Foods

Products & Launches

Massive Retail Launch Across USA For the Impossible Sausage

Alt meat giant Impossible Foods today announces it is taking its new ground sausage product into retail via multiple outlets throughout the US, stating that 66% of consumers said Impossible Sausage tasted as good as or better than pork ground sausage. The retail launch follows the recent appointment of David Borecky as CFO.  The Impossible Sausage Made From Plants will be hitting the shelves in two flavors – Savory and Spicy With 30% fewer calories, 47% less total fat, and 43% less saturated fat when cooked – when compared to the leading animal-derived competitor – Impossible Foods is clearly aiming at the growing vegan and flexitarian market concerned with health and sustainability.  Plant-based pork is an important frontier as pork accounts for nearly 38% of …

more

Raised & Rooted grounds Tyson Foods

© Tyson Foods, Inc.

Products & Launches

Meat Processing Giant Tyson Foods Introduces New Plant-Based Products Amid Greenwashing Concerns 

Raised & Rooted, the plant-based brand produced by Tyson Foods – the second biggest animal meat company in the world after Brazil’s JBS – is expanding its range with three new products. Tyson this week enters the market with new plant-based burger patties, vegan ground beef, and two types of sausage, meaning serious business – with a rollout into an incredible 10,000 US retail locations.