Pulled Meat

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Meat- and Fish Alternatives

Redefine Meat Partners With Leading Meat Importer, Launches Vegan Pulled Meats

Israeli alt meat brand Redefine Meat has unveiled five new products, including its first ever Pulled Meat range. The news comes as Redefine announces a partnership with high-end conventional meat importer Giraudi Meats. Redefine claims the new Pulled Meat range is an entirely new plant-based category in food service, featuring alternatives to pulled beef, lamb, and pork. The products are said to be much quicker to prepare than slow-cooked animal meats, with cooking time reduced from hours to minutes. Redefine has also introduced two new plant-based premium cuts — Tenderloin and Striploin. The new cuts build on the success of Redefine’s Flank steaks, which were endorsed by Michelin chefs Europe-wide. The Tenderloin and Striploin are said to accurately replicate the texture and characteristics of beef …

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Plant-based sausage

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Products & Launches

Redefine Meat to Present New Plant-Based Bratwurst at Oktoberfest 2022

Israel’s Redefine Meat, known for its 3D-printed plant-based whole cuts, is presenting its new Redefine New-Meat™ Bratwurst at Oktoberfest 2022.  The news comes shortly after the company announced its expansion into the European pork market for the first time, following its success with its New-Meat™ beef and lamb portfolio. Significant shift Oktoberfest’s 187th edition is taking place in Munich from September 17th to October 3rd, and as we reported last week, will be offering a number of plant-based dishes in a significant shift for the traditionally meat-heavy event. The new plant-based sausage, made with Redefine’s New-Meat™ pork, is debuting at a traditional Munich Beer House called Tegernseer Tal. Julian Kinner, restaurant manager at Tegernseer Tal, says: “We’ve been selling Redefine burger products for several months …

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Company News

Redefine Meat’s Realistic Meat Cuts Arrive in Finnish Restaurants

Redefine Meat announces a partnership with plant-based manufacturer and distributor, MeEat, to distribute Redefine Meat’s range to restaurants in Finland.  MeEat will offer Redefine Meat’s New-Meat products to Finnish chefs, beginning with the alt Beef Flank, Lamb Kebab and Beef Burger, marking the brand’s entrance into Finland after rolling out into the UK, Germany, the Netherlands and Israel. The ultra-realistic meat is now served in over 500 restaurants across Europe. The company raised $135 million this January in one of the largest financing rounds seen by an alt meat company in Israel, with the investment funding Redefine’s global expansion. The first restaurant to serve Redefine’s New Meat in Finland will be Helsinki’s Emo, where the Redefine Beef Flank steak will appear on the menu from …

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Redefine Meat and Classic Fine Foods collaborate

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Gastronomy & Food Service

Redefine Meat and Classic Fine Foods Partner to Bring “New-Meat” to High-End Restaurants

Redefine Meat and Classic Fine Foods have joined forces to bring the former’s plant-based “New-Meat” to high-end dining venues in England and Wales. The latest development from the Israeli firm closely follows the news from earlier this month that Michelin chef Marco Pierre White has expanded his collaboration with Redefine, adding 3D printed lamb and beef to his spring menus across the UK. Classic Fine Foods is a distributor specialising in gourmet foods. The company will offer Redefine’s entire range to clients, including plant-based beef and lamb flanks and three minced products (the Redefine Burger, Redefine Sausage, and Redefine Kebab). The new collaboration will allow chefs and restaurateurs at Michelin-star restaurants, hotels, and other dining venues to improve their plant-based offerings. Redefine says its meat …

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REDEFINE_MEAT Selfridges

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Gastronomy & Food Service

Selfridges Becomes World’s First Department Store to Sell “New-Meat” by Redefine Meat

Israel’s Redefine Meat announces that Selfridges London has become the world’s first department store to feature the company’s plant-based New-Meat. The news follows Redefine Meat’s $135 million fundraise earlier this year, which the company says was one of the largest financing rounds for an alt meat company in Israel.  The company’s range includes Redefine Flank (Beef and Lamb), the Redefine Burger, Redefine Sausage and Redefine Kabab, which are already available in restaurants across Israel, London, Amsterdam, and Berlin to acclaim from Michelin star chefs. New-Meat is now served at Selfridges’ Harry Gordon’s Bar & Kitchen (Lower Ground floor), served in a Spanish white bean stew, and The Brass Rail (Ground floor) where it is served in a ciabatta roll. Eshchar Ben-Shitrit, CEO, and Co-Founder of …

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Investments & Finance

Israel’s Redefine Meat Raises $135M for Worldwide Expansion

Redefine Meat, famed for its 3D-printed plant-based whole cuts, has completed a $135 million financing round – one of the largest financing rounds seen by an alt meat company in Israel.  “Redefine Meat is working intensively to realize the vision of building a large worldwide meat company by using advanced technology and not animals” After recently launching the “world’s first” high-end plant-based whole cuts, Redefine Meat will use the fresh funds to set up production lines in both Israel and the Netherlands. The 3D-printed meat innovator will also expand its collaborations with restaurant chains around the globe. Founded in 2018, the latest round now brings Redefine Meat’s total funding raised to $180 million. Redefine’s offerings can currently be found on menus in over 200 restaurants …

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Redefine Sausage

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3D Technology

Redefine Meat Announces Commercial Launch of its First Ever 3D Printed ‘New-Meat’ Series

3D printed alt meat leader Redefine Meat announces the commercial launch of its first-ever series of ‘New-Meat’ products in Israel, which are available today in food service locations (listed below) with a European rollout to follow in Q4 and USA and Asia expected next year. “We don’t expect you to like it, we expect your mind to be blown.” The company also revealed that following January’s pilot test – the largest-scale public blind-tasting of alt meat products to meat-eaters, which saw unprecedented success with over 90% acceptance rate – it will launch its first whole cut range later this year, with its eyes firmly set on meat-eaters. “Launching our first product portfolio represents a big step in our mission to become the world’s largest meat …

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3D Printed Vegan Steaks Redefine Meat

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Company News

Redefine Meat Announces Appointment of Alon Bar-Shany as Executive Chairman

Redefine Meat Ltd, an Israeli specialist in 3D printed alt meat, announces that Alon Bar-Shany, former VP and General Manager of HP Indigo, has joined the company as Executive Chairman with immediate effect. With 25 years of experience transforming conventional industries and scaling global technology companies, Bar-Shany will play a critical role in Redefine Meat‘s commercialisation and global expansion.

3D Printed Vegan Steaks Redefine Meat

©Redefine Meat

3D Technology

Redefine Meat Raises $29M For Commercial Launch of its 3D Printed Alt Meat

Israel’s Redefine Meat today announces the completion of a $29 million USD to expand its alt meat portfolio and support its commercial launch and the large-scale production facility for its industrial 3D Alt-Meat printers, both set for later this year. The company’s patented technology produces sustainable plant-based meat products which reportedly offer a taste and mouthfeel indistinguishable from animal meat.

Company News

Redefine Meat Raises $6M Round for 3D Alt-Meat Printer

Redefine Meat announces it has raised $6 million in a seed round led by CPT Capital, for its 3D Alt-Meat Printer. The company offers a new class of plant-based meat, utilizing the world’s first patent-pending 3D meat printing solution. CPT Capital and Hanaco Ventures will join the company’s board.