Impossible Foods Accelerates International Expansion with Launches in Australia and New Zealand
SYDNEY–(BUSINESS WIRE)–California-based Impossible Foods has arrived in Australia and New Zealand, marking the company’s third and fourth international market launches in 14 months. Impossible Foods’ flagship product, Impossible™ Beef Made From Plants (known as Impossible™ Burger in other markets), is now available on the menus of top chefs in Auckland, New Zealand, the greater Sydney area, and nationwide across Australia at Grill’d — Australia’s leading national burger brand. Earlier this year, Australia and New Zealand’s regulatory body, Food Standards Australia New Zealand (FSANZ), approved Impossible Foods’ key ingredient, heme (soy leghemoglobin), for use in plant-based meat products, paving the way for Impossible Foods’ commercial launch in both markets. To date, the ingredient has been approved for sale in every market that has completed its regulatory …