Kelp / algae Seafood Reboot

©Seafood Reboot

Business Wire

$1.1 Billion Algae Products (Hydrocolloids, Lipids, Carotenoids) Markets – Global Forecast to 2031: Increasing Consumer Preference for Cruelty-Free and Vegan Cosmetics Driving Demand

DUBLIN–(BUSINESS WIRE)–The “Global Algae Products Market for Cosmetics by Type (Hydrocolloids, Lipids, Carotenoids), Source (Seaweed, Microalgae {Chlorella, Spirulina}), Form (Dry, Liquid), Application (Skin Care {Moisturizers}, Hair Care Products), and Geography – Forecast to 2031” report has been added to’s offering. The algae products market for cosmetics is projected to reach $1.10 billion by 2031, at a CAGR of 9.6% from 2024 to 2031. In terms of volume, the algae products market for cosmetics is projected to reach 86,911.6 tons by 2031, at a CAGR of 11.2% during the forecast period of 2024-2031. The growth of the algae products market for cosmetics is driven by the growing cosmetics industry, increasing consumer preference for cruelty-free and vegan cosmetics, and rising awareness regarding the health benefits of …


Business Wire

ästhetik skincare Launches Vegan, Cruelty-Free Tinted Sunscreen

Just in time for summer, the skincare-infused sunscreen offers SPF 50 protection in a clean, plant-based formula PUNTA GORDA, Fla.–(BUSINESS WIRE)–#cleanskincare—ästhetik skincare, the Florida-based clean skincare brand founded by esthetician Alexis Pfropper, today launches its newest product – the organic tinted mineral sunscreen SPF 50. The skincare-infused sunscreen offers SPF 50 protection in a vegan, cruelty-free and reef-safe formula. “It was very important to me to perfect this formula and create a product that measures up to my standards and what my clients expect,” says Pfropper, the owner and founder of asthetik skincare. “This formula checks all the boxes, providing superior protection and nourishing the skin with every application.” According to recent data, only 37% of women and 16% of men regularly use sunscreen on …


UK materials startup Saltyco aims to replace the goosedown and synthetic fibers commonly used in jackets with BioPuff.

Saltyco and YOOX collaboration- Image credit: Saltyco IG


Saltyco Introduces Cruelty-Free Plant-Based Fibres for the Most Sustainable Puffer Jackets 

UK materials startup Saltyco aims to replace the goosedown and synthetic fibers commonly used in jackets with BioPuff, a new biodegradable and cruelty-free material. BioPuff is a plant-based fiber with a heat-storing structure that, like feathers, provides warmth, is water resistant, and is lightweight. It is made from reedmace, a plant that grows in marshes and peatlands, which Saltyco sources from a regenerative wetland agriculture project — the UK’s first paludiculture trial.  Based in Salford, northwest England and founded in 2020, Saltyco is a materials science company developing “planet-positive” textiles from plants farmed using regenerative agriculture. The company is actively working with farmers and conservation groups on dual purposed projects: to restore ecosystems and build a sustainable supply chain for the next generation of sustainable …


NotCo Argentina

© NotCo

Marketing & Media

NotCo Argentina Launches NotCow Campaign to Promote Cruelty-Free Dairy

Chilean B Corp certified unicorn company NotCo has launched a marketing campaign in Argentina called NotCow, featuring the slogan “Cross out what you don’t want, Keep what you like,” encouraging consumers to switch to cruelty-free, healthier, and more sustainable alternatives.   NotCow aims to promote NotCo’s plant-based products — NotMilk, NotCream Cheese, and NotDulce de Leche — as options for traditional Argentinean favorites such as milk coffee, toast with cream cheese, and dulce de leche (a ubiquitous sweet in the country’s gastronomy). “The category of dairy replacements is a clear example of how countless recipes and occasions at home can become plant-based without effort and without leaving aside taste and enjoyment,” says Matias Latugaye, Country Manager Argentina of NotCo. In Argentina, the vegan population amounts to 4%, and …


H&M Beauty launches OHH! everyday cruelty-free essentials

© H&M

Products & Launches

H&M Beauty Launches Range of Cruelty-Free Everyday Essentials

H&M Beauty has launched a collection of ten cruelty-free daily care products called OHH! (OH HEY HERO), available at more than 2000 stores and online across selected markets. The new collection celebrates individuality, body acceptance, and freedom of expression, aiming to inspire young people to be their own hero, says H&M. “We don’t believe in complicated routines, layer upon layer of product and overpriced formulas – this collection is about inclusivity and accessibility while also being innovative and dependable,” commented Sabina Odqvist, Head of Private Label at H&M Beauty. Everyday cruelty-free essentials The beauty line includes ten vegan products: Little Champ Functional Moisturising Stick: Contains shea butter to help prevent skin friction while locking in moisture. Smells Like Rainbows Anti-Odor Spray: An aluminum-free deodorizing spray …


Reebok and Milk Makeup create a new vegan trainer collection

© Reebok


Reebok & Milk Makeup Launch 100% Cruelty-Free Footwear Collection

In a rare collaboration between brands from different industries, athletic wear company Reebok and vegan cosmetics brand Milk Makeup have partnered to launch a new cruelty-free footwear collection made with 100% vegan materials and zero animal byproducts. The designs in the new collection, dubbed Equipment Essentials, feature deconstructed elements, geometric patterns, vibrant accents, and logos. They are inspired by the equipment room at Milk Studios (Milk Makeup’s New York-based parent company), where “functional workwear is a must”.  The collection includes revamped versions of five classic Reebok sneaker designs: The Classic Vegan; Club C 85 Vegan; Classic Make It Yours Vegan; Club C Geo Mid Vegan; and BB 4000 II Vegan. Clean conscience Aside from footwear, the companies have also created a line of apparel which …


V Label Food Heroes

© V-Label


V-Label’s Food Heroes 2023 Recognises 20 Pioneers of a Plant-Based, Cruelty-Free World

V-Label, the world’s leading vegan and vegetarian trademark, reveals its 2023 Food Heroes, celebrating 20 individuals spanning education, activism, research, technology, politics, and entrepreneurship, all working towards the common goal of transforming outdated food systems and changing the narrative around the possibilities of thriving without harming the planet. The food heroes recognised in the 2023 awards will be well-known to most of our readers, and are as follows: Tobias Leenaert: Author / Co-founder, Proveg David Yeung: Founder and CEO, Green Monday Ignacia Uribe: Founder, President & CEO, Vegetarianos Hoy Olaoluwa Fashola: Founder & CEO, Casa Vegan Zoltan Toth-Czifra: Founder & CEO, Real Deal Milk Deniz Ficicioglu: Co-founder & Co-CEO, BettaF!sh and Oceanfruit Niccolo Galizzi: Head of Product Development, Revo Foods Priyanka Srinivas: Founder & CEO, …


Dave Brett Wasser
Plantbased Business Hour

Cruelty-Free Investing with Dave Brett Wasser on The Plantbased Business Hour

The Executive Director of Cruelty-Free Investing, Dave Brett Wasser, joins Elysabeth Alfano on The Plantbased Business Hour to discuss the state of effective altruism, and cruelty-free and plant-based innovation investing. Specifically, they discuss: What prompted Dave to start How people can construct their portfolios, through research and establishing a strategy, to include cruelty-free and plant-based innovation investing. His thoughts on the impact investing sector. Below is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Cruelty-Free Investing Executive Director Shares the Benefits of Investing with Purpose” directly Elysabeth: Dave, perhaps you could tell us what is Why did you start it and …


Business Wire

Kedzie® Ties into Growing Popularity for Cruelty-Free, Ecofriendly Fashion

New Online Flagship Store-Website Launched To Highlight Vegan Bags And Accessories CHICAGO–(BUSINESS WIRE)–Kedzie®, a fast-growing fashion brand driven by market demand for its cruelty-free purses and accessories, has launched a new online flagship store to promote the brand at The every-girl site showcases soft vegan leather and lightweight nylon bags, straps and wallets with an emphasis on style, versatility and organization. Fashion-forward images, full product details, customer reviews and a mobile-friendly design promise a fun in-store experience from the comfort of your couch – or during your daily commute. also debuts a collection of interchangeable bag straps as an earth-friendly answer to shopaholics and fast fashion. Instead of purchasing several purses that get worn once or twice a year, customers can change the …




Fashion, Design & Beauty

Google Analytics Data Reveals UK Trends in Vegan and Cruelty-Free Beauty

A study by online store Shop Like You Give a Damn looked at the most Googled vegan and cruelty-free beauty, makeup and skincare phrases, as well as products and brands in the UK, including differences by country and city. The results also show the most searched beauty and cosmetics brands in each location; interestingly, people in the Scottish city of Aberdeen are very interested in cruelty-free makeup brushes!

Urban Decay

©Urban Decay

Cosmetics & Bodycare

Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025

The global cosmetics market is seeing “spiraling demand for cruelty-free and vegan” options, according to a recent study which states that the US market for vegan cosmetics is forecast to surpass US$3 billion by the end of 2025. Yesterday as an example we reported on Rihanna’s Fenty Skin which took $100K in just a few weeks after launching.

Evelyn Mora

© Evelyn Mora


Evelyn Mora: The Future is Circular, Sustainable, Vegan and Cruelty-free.

Evelyn Mora is a former photographer, current board member of the Nordic Fashion Week Association, and founder of the Helsinki Fashion Week. Her work is published regularly in Vogue magazine and she actively lectures at various top-industry events and Universities. She was recently selected as Top 20 female entrepreneurs leading the nordic fashion industry by Launchmetrics.

Urban Outfitters Ohii Beauty Cosmetics

© Urban Outfitters

Products & Launches

Urban Outfitters Launches Cruelty-Free Beauty Brand “Ohii”

The American lifestyle retailer Urban Outfitters targets young adults with its range of products. The company is now following the lead of many other brands such as L’Oreal and The Body Shop by taking a step in the direction of veganism. It is launching a new beauty line, “Ohii”, which is affordable and offers customers cruelty-free, paraben-free and predominantly vegan products.

Bored Cow's milk original flavor

© Bored Cow

Cultivated, Cell-Cultured & Biotechnology

Bored Cow Celebrates Major Expansion as Animal-Free Milk Reaches All 50 US States

Tomorrow Farms‘ consumer brand, Bored Cow, has reached a significant milestone in its national expansion: its animal-free milk range — Chocolate, Strawberry, Vanilla, and Original — has launched in 2000+ additional stores and is now available in all 50 US states.  The expansion includes the introduction of a new 11-oz format for the Original flavor and new 4-pack mini cartons. Recently, Bored Cow added a range of animal-free yogurts in strawberry, vanilla, and passion fruit mango flavors to its lineup of animal-free dairy made with fermented proteins.  When Bored Cow launched two years ago, the products were only available through the company’s website. Later, in 2023, the brand hit a major milestone by securing listings in Sprouts Farmers Market. Then, the products gradually reached thousands of …