Chickpeas, Fermentation & Hybrids: ADM Reveals Trends Shaping the Alternative Protein Market
A new report by ADM has revealed several trends that are shaping alternative protein innovation in 2025. The research finds that 46% of consumers globally identify as flexitarian, led by Germany, South Korea, the U.S., and Brazil. These consumers cite health as their primary motivation, with most stating it is beneficial to get protein from a wider variety of sources. Additionally, around 4% of global consumers identify as vegetarian, and 1% as vegan. ADM identifies another group called Carefree, which includes consumers who eat both plant-based and animal-based products and do not actively seek out or avoid either. This group makes up 49% of the population, though 67% of them acknowledge that eating more plant proteins could help improve their overall health. Consequently, ADM believes …