ProVeg NHF

© ProVeg International

Delivery Services

How Meal Kit Companies Target Flexitarians to Promote Plant-Based & Drive Profits

Consumers are increasingly turning towards convenience, as lives get busier and working hours lengthen. This behaviour change is important for customer-focused food companies to consider, as it will affect how consumers approach mealtimes and thus, what they buy and eat. At the same time, the plant-based sector is seeing no sign of slowing down, with 40% of consumers now buying plant-based foods.  To appeal to as many consumers as possible, many meal kit brands have turned to the plant-based market, combining convenience with new ranges of plant-based recipe boxes. The past few years have also seen a huge increase in smaller recipe kit and meal box brands dedicated entirely to plant-based or vegetarian ingredients. Although these levels of growth have proved to be unsustainable, the …


Flax & Kale flagship store

© Flax & Kale

Gastronomy & Food Service

Flax & Kale Opens Flexitarian Flagship Store in Madrid

Flax & Kale, a plant-based company with its own local production in Spain and part of the Teresa Carles Healthy Foods restaurant group, has opened its first flexitarian flagship restaurant in Madrid called Flax & Kale Trafalgar. This new opening continues the company‘s expansion plan, which now totals six restaurants in the group. The restaurant located on Trafalgar Street combines best sellers with recipes and ingredients that aim to revolutionise the healthy world through innovation and creativity, as stated in a press release. The new dishes on the menu are a total of 8 dishes – 5 main courses, 2 brunches and a dessert – including plant-based creations. The two vegan options incorporated in the new restaurant are: Plant-based bbq ribs with barbecue sauce, grilled …


Image: ProVeg

Cheese Alternatives

The Future of Plant-Based Cheese: Four Key Strategies to Target Flexitarians

It is no big secret that people love cheese. For many non-vegans, the popular saying “I would go vegan but…” is often followed by a proclamation of love for cheese. So what is it about plant-based cheese that puts consumers off? And how can your business develop a plant-based-cheese product that overcomes this barrier? ProVeg International has just published an article exploring these very questions, providing businesses with actionable advice on how best to harness the developing plant-based cheese market. With major UK cheese brand Cathedral City having just launched their first-ever plant-based cheese range, it seems there’s no better time for your business to capitalise on the ever-increasing consumer demand for plant-based cheese. According to ProVeg’s insight, the four key strategies that your business …


Andreas Herber ©BENEO


BENEO: “Our Survey Revealed 1 in 4 Consumers Worldwide Identify as Flexitarian, and Half Are Interested in Plant-Based”

Leading functional ingredients producer BENEO has hit the vegconomist headlines recently with its €50 million investment into a new faba bean processing plant in Germany, as well as its acquisition of Meatless BV, a Dutch producer of texturized plant proteins with over 15 years of experience. We interviewed Andreas Herber, Member of the Executive Board at BENEO, to discuss the company’s plant-based future.  Who is BENEO and what does the company stand for in the plant-based sector? BENEO has long-standing experience in developing and producing plant-based functional ingredients for food, feed, and pharmaceutical products. Plant-based solutions are thus in our genes. But for us, it is also key that our products provide additional benefits. In line with our company’s philosophy of “Connecting nutrition and health”, our …


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Retail & E-Commerce

How to Target Flexitarian Consumers With Plant-Based Products

ProVeg International has recently published the report ‘How to target flexitarian consumers with plant-based products’, detailing the best ways to market plant-based products to flexitarian consumers. Flexitarians represent the biggest target segment in plant-based food retail, so it is essential your business can effectively grasp and maintain their attention. Manufacturers and retailers should focus their marketing, product development, and merchandising efforts on this segment, while also ensuring their products are accessible to mainstream consumers’ need for affordable and convenient foods. Click here to access the full whitepaper and find out more about packaging, pricing, and merchandising best practices. Why flexitarians? A recent pan-European Union (EU) survey led by ProVeg International found that almost 40% of EU consumers now identify as either flexitarian, vegetarian, pescetarian, or …



Business Wire

Worldwide Plant-Based Yogurt Industry to 2026 – Veganism and Flexitarians are Driving Growth

DUBLIN–(BUSINESS WIRE)–The “Plant-Based Yogurt Market – Forecasts from 2021 to 2026” report has been added to’s offering. The plant-based yogurt market is projected to witness a CAGR of 25.43% during the forecast period to reach a market size of US$3,613.232 million by 2026, increasing from US$739.651 million in 2019. Companies Mentioned Lavva Springfield Creamery Inc Califia Farms Forager Project Chobani Groupe Danone Epigamia Dean foods Kite Hill Yoplait As the name suggests, plant-based yogurt is made of milk extracted from almonds, cashews, coconut, flax seeds, plantains, oats, peas, and others. These yogurts contain plant-based versions of gut-boosting, live probiotic cultures which provide several health benefits. The recent change in the dietary trend is one of the foremost drivers of the plant-based yogurt market. The …


La Vie Bacon

©La Vie

Market & Trends

49% of French Households Have at Least One Flexitarian

According to a recent study by Kantar World Panel, 49% of households in France currently have at least one flexitarian person actively seeking to limit their meat consumption, demonstrating a drastic rise from just 25% six years ago. In 2021, 16% of French consumers purchased meat alternatives. According to figures reported by the Huffington Post, sales of meat alternatives increased by 16% between November 2020 and November 2021 in France. The market was worth €105 million in the same period. Currently, Herta’s Le Bon Végétal brand (Nestlé) is said to have a 54% share of the market for plant-based alternatives in the ‘plant-based delicatessen’ supermarket section. However, the sector is becoming increasingly dynamic thanks to the arrival of new players, including many vegan French companies …


Califia Farms

©Califia Farms

Business Wire

Global Plant-Based Milk Market Outlook to 2026: Growing Vegetarian, Vegan and Flexitarian Diets Driving Market Growth

DUBLIN–(BUSINESS WIRE)–The “Global Plant-Based Milk Market Outlook, 2026” report has been added to’s offering. Global climatic changes, increasing deforestation, lactose intolerance, gastric problems, indigestion and animal cruelty has led to a push to the vegan or plant based food products. Given this reasons, increasingly people around the globe are turning vegetarian, vegan, or even flexitarian. The vegan trend is in the air, due to its large presence over various social media platforms over the internet. It plays a pivotal role in luring the young demographics to turn to plant based milk. The plant based milk market is expanding speedily and is forecast to reach revenue of USD 25 Billion by the end of forecast period. The global plant based milk market is three times …


JUST Egg Canada

©Eat Just

Products & Launches

Pourable JUST Egg Rolls Out Across Canada Where 55% of Consumers Now Identify as Flexitarian

Following this week’s European regulatory approval of mung bean as a novel protein, enabling the launch of JUST Egg in Europe in mid-2022, Eat Just today announces that its popular liquid egg is launching across Canada, where according to Mintel, 55% of consumers identify as flexitarians and 62% of those plan on eating more plant-based products in the future. Interest in plant-based products is certainly on the rise in the world’s second-largest country, where both the folded egg product which was made available in Canada last summer and the liquid product are manufactured. Eat Just reports that Canada continues to be one of the most requested and strongest market launches for its products, and that after only a few weeks of launch, the folded egg …


Vikas Garg abillionveg

Vikas Garg ©abillion


abillion: “65% of Our Members Are Omnivores or Flexitarians – We Are Excited to Be the Platform That Guides Them in This Journey”

Sustainability platform abillion today announces the launch of Save Vegan Restaurants fund with the commitment of donating up to $1 million to support vegan restaurants in the USA. The #SaveVeganRestaurants campaign launched April 1st in partnership with We Are Impactors, a crowd-sourced discovery platform for impactful vegan, environmental, and social justice videos, and nonprofit Million Dollar Vegan.

© Romolo Tavani -

Market & Trends

Growing Consumer Preferences Toward Vegetarian and Flexitarian Foods to Drive the Demand for Vegetarian and Vegan Products

The market for vegan / meat-free products around the world is being driven by rising inclination towards healthy lifestyle, growth in government initiatives, and major food players introducing plant-based menu options to the mainstream, amongst other factors. The following report analyses the trends and discusses the opportunities available.

Studies & Numbers

Study Says One in Three Americans are Flexitarian

A new piece of research, conducted by OnePoll, found that when examining the habits of 2,000 Americans, one in three consumers in the US now considers themselves a flexitarian, and say that they consume plant-based meals at least once a day, amounting to on average four plant-based meals every week.