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Trade

Jeff Bezos Invests $30 Million in Startup Which Uses AI to Create Recipes

The Craftory is a new venture capital fund co-founded by consumer industry veteran Elio Leoni Sceti and Bezos Expeditions, of Jeff Bezos – CEO of Amazon and the richest man in the world. The Craftory, which describes itself as an “Investment House that has grown tired of phoney brands that waste our time and the planet’s resources”, has invested $30 million in Chilean vegan startup “NotCo” – a company which uses Artificial Intelligence to create plantbased food formulas.

Not Mayo

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Company News

Bezos-Funded Chilean Startup NotCo Partners with GPA Supermarket

NotCo is a foodtech startup based in Chile, which this March received $30M in investment from The Craftery, an investment house partly owned by Amazon’s Jeff Bezos. Last week it was announced that NotCo has formed a partnership with Brazilian supermarket operator Grupo Pão de Açúcar (GPA) to offer its plant-based products.

Karim_Pichara_and_Matias_Muchnick_notco

Karim Pichara & Matias Muchnick © NotCo

Fundraising

NotCo Raises $70M to Catapult New B2B Platform Ahead of IPO

NotCo announces it has closed $70M in Series D1 funding to “catapult” a new B2B unit and accelerate the transformation of the industry, with Forbes suggesting today that the Chilean unicorn is “actively preparing for an IPO likely in 2025”. “These partnerships will help diversify and accelerate our impact while scaling the accessibility of truly delicious plant-based options to further propel the industry forward” The new platform will enable other CPG brands, ingredient suppliers and tech providers to leverage NotCo’s AI platform “Giuseppe” for their own innovations, while NotCo will continue to operate its branded business, NotCo Food, offering products like NotMilk™, NotBurger™ and NotChicken™ through both retail and food service across the US. Kraft Heinz Not Company The news comes three days after the …

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NotCheese in Chile

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Products & Launches

NotCo Debuts Highly Anticipated NotCheese Slices in Chile

Latin American startup NotCo announces the launch of NotCheese – its first-ever cheese offering and what the company calls the “most anticipated product” in its history. Launching in two varieties, NotCheese slices will initially debut at Jumbo supermarkets in Chile, as well as on the NotCo website.  Available in Buttery and Cheddar varieties, NotCheese is made from ingredients like coconut butter, tapioca starch, pea protein and turmeric. The product offers the same smell, texture and flavor as traditional cheese, and can be enjoyed on top of burgers, or melted into a sauce or dip. NotCheese was created with the help of the company’s patented artificial intelligence, known as as Giuseppi, and joins its acclaimed portfolio of products, which includes NotMilk, NotBurger, NotIcecream, NotMayo and NotChicken.  According …

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Matias Muchnick CEO - Notco

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Interviews

NotCo: “Our Dream as a Company is to Reinvent the Food Industry”

Neither NotCo, nor its young CEO Matías Muchnick will need much introduction for our readers in the plant-based business industry. NotCo has been causing a stir here since its very early days. And as our readers will know, this disruptor became the first Chilean Unicorn company last year in a funding round which included investors such as Lewis Hamilton and Roger Federer, valuing NotCo at $1.5 billion. Matías Muchnick went to Berkeley to learn entrepreneurship then also attended Stanford and Harvard to further his education in business leadership and innovation. During his studies, he recruited astrophysicist Karim Pichara, and Pablo Zamora, a researcher of genomic plants. Together the team created the famous AI platform Guisseppe and went on to establish The Not Company and secure …

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Kraft Heinz Not Co Joint Venture

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Company News

NotCo Enjoys Early Success in Australia as Global Sales Triple

Chilean plant-based unicorn NotCo is reported to be growing rapidly in the Australian plant-based market following its recent launch in the country. Backed by Jeff Bezos, Roger Federer, and Lewis Hamilton amongst others, NotCo is aiming to replicate in Australia the rapid growth it has achieved in the US. NotCo is now enjoying early momentum following the launch of its NotMilk product range in 970 Woolworths supermarkets across Australia, with plans to step up retail presence now in motion. This includes the launch of NotCo’s plant-based burgers and chicken nuggets, as well as plans to start manufacturing in Australia once early sales targets are hit. As reported by the AFR, CEO Matias Muchnick states that NotCo’s global sales have tripled over the past 12 months …

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Beyond Meat St patricks day

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Market & Trends

Revealed: The Top 7 Most Most Googled Vegan Brands in the World

A new study has revealed the most Googled vegan brands globally, with Beyond Meat at the top of the list at more than five million searches a year. Vegconomist gives you the full rundown of the top seven most Googled plant-based brands, according to analysis from Maxima Kitchen Equipment. Beyond Meat Alt meat giant Beyond Meat has more than triple the average yearly searches for all seven vegan brands on the list, receiving more than 422,000 searches a month. That is more than twice as many searches as its nearest competitor. The publicly listed Californian company recently filed 109 trademark applications, including for Beyond Eggs and Beyond Milk, signaling ambitious expansion plans for the future. Oatly Alt dairy giant Oatly comes in second, with almost …

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Matias Muchnick eating NotBurger

Matias Muchnick eating NotBurger © NotCo

Interviews

NotCo: “Five Years Ago We Set Out On This Journey & Have Since Become the Fastest-Growing Food Tech Brand in Latin America”

Awarded the number one Latin American spot on Fast Company’s list of the World’s Most Innovative Companies in 2021, NotCo is undoubtedly one of the coolest and most exciting startups in the plant-based world right now. Not least for the fact that it is set to become the first Chilean Unicorn company in its upcoming IPO. This foodtech disruptor is taking the market by storm with its innovations and piquing the interest of high profile global  investors including Jeff Bezos and Danny Meyer. The Chilean startup is using its patented artificial intelligence to revolutionize plant-based food production and is already distributed in markets across the Americas including a new base in New York. “The possibilities are endless. We are excited to see where it will …

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Notmilk

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Investments & Finance

NotCo Aiming to Reach a Billion in Upcoming IPO as First Unicorn Company in Chile

Fast-growing Chilean brand NotCo SpA., the leading food-tech company in Latin America backed by key investors such as Jeff Bezos, is preparing for a fresh funding round this year where it predicts a fourfold increase in sales for 2021 and states it will aim for unicorn status. “It has to be for a valuation of $1 billion,” CEO Matias Muchnick said to Bloomberg. “We won’t budge from there.”

Notmilk

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Company News

NotCo Receives New US Patent, Offically Has the Only AI-Harnessing Plant-Based Production Platform in all of Foodtech?

South American plant-based food company NotCo announces it will soon open a new office in New York to host its commercial operations. Just after a few months of launching its NotMilkTM at Whole Foods Market, the foodtech leader backed by key investors such as Jeff Bezos, has been granted a patent for its proprietary artificial intelligence technology in the USA. NotCo produces the NotBurgerTM, NotMayoTM, NotIceCreamTM and NotMilkTM which are distributed in Brazil, Argentina, Chile, Colombia and soon to be in Mexico and Canada. The patented technology will protect the production process and help to get to the current products to market as well as provide NotCo with an edge on future innovations. NotCo states that it is the only foodtech company to have developed …

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Products & Launches

Brazil: NotCo Launches the Not Burger into Retail

The Chilean company will make its Not Burger available in the retail market in Brazil, initially through supermarkets in Sao Paulo. The Not Burger, already available in Chile and Argentina, will be produced locally through a partner in the largest country in South America, according to Brazilian media exame.com.

Victoria Bintureira of NotCo

Victoria Bintureira of NotCo

Interviews

NotCo: “We Believe that it is Possible to Take Care of the Planet Without Having to Negotiate on the Taste We Want”

NotCo is a company dedicated to creating food that tastes the same as its animal-based counterparts, but without the animal. Originally from Santiago, Chile, it is making plant-based lifestyles easier in Chile, Brazil, Argentina and now has plans to enter the USA. Last week the brand raised an incredible $85 million in series C funding.