primal soles' founder holding a pair of 100% recyclable shoe insoles made with cork

© PRIMAL Soles


PRIMAL Soles: World’s First 100% Recyclable Shoe Insoles Created from Cork

PRIMAL Soles, a startup based in the Netherlands, claims to be the first company in the world to create 100% recyclable shoe insoles made from natural Mediterranean cork and recyclable memory foam.  The company was founded in 2021 by David Even to create alternative shoe insoles that could be recycled and reused to reduce the amount of non-recyclable landfill waste produced by the footwear industry, specifically the insole industry. “Sustainability is at the core of our business model,” says Even. With maximum comfort and a minimal ecological footprint as the company’s goal, a team of experts designed an insole collection that offers wearers a soft, supportive base for the foot while also providing breathability, flexibility, and durability.   Responsibility for the entire product life-cycle According …


Plant-based ribs with bones

Image courtesy of Juicy Marbles

Meat- and Fish Alternatives

Juicy Marbles Unveils the World’s First Plant-Based Ribs with Edible Bones

Slovenian foodtech Juicy Marbles, known for creating the world’s first plant-based filet mignon and the largest piece plant-muscle ever conceived, unveils its latest development —Bone-in Ribs — which it describes as the world’s first plant-based ribs with edible bones. Juicy Marbles says that its team wanted to push the boundaries of what is possible in plant-based meat by expanding the available options with ‘food-culture-friendly’ innovations, such as ribs, a cut of meat enjoyed by millions worldwide.  Vladimir Mićković, the co-founder of Juicy Marbles, says: “There is a culture of celebration, sharing, and belonging around meat — part of a food culture thousands of years in the making. Anyone cutting down on meat can probably confirm that the hardest part is not missing meat’s flavour, but feeling …


©Yulia Panova -

Fashion, Design & Beauty

Momentous Shift Imminent in China Where 90% Want Vegan Leather

A consumer study in China has indicated that there could be a seismic move away from animal leather, with 90% of customers stating they preferred leather alternatives. The Material Innovation Initiative (MII) study, done in collaboration with North Mountain Consulting Group, shows that ​​there could be wide acceptance of next-gen leather in urban Chinese markets once at scale, as almost all of those surveyed were open to purchasing leather alternatives. More than 70% of respondents explained that they sought out alternatives due to concerns about the environment, while 62% were concerned about animal welfare. Other factors that impacted people’s shift away from conventional leather were personal expression and a higher performance to cost ratio.   Nicole Rawling, co-founder and CEO of MII, said: “Consumers want …


Plantbased Business Hour

Juicy Marbles: The World’s First Filet Mignon Plant-based Steaks

The founders of Juicy Marbles Plant-based Steaks, Tilen Travnik, Maj Hrovat, Luka Sincek and Vlad Mickovic join Elysabeth Alfano on the Plantbased Business Hour to explain how they make the world’s first plant-based filet mignon steaks and discuss what is the future of plant-based whole cut meats. They also discuss the democratization of meat,  how the steaks are shipped ‘raw’,  the updates on the Taste Tester’s Club,  the speed at which they are finishing up their seed raise, what is coming next and taking on masculine stereotypes with plant-based steaks. Below is a highlight clip and transcript from the long-form conversation on bringing back the joy of getting creative in the kitchen and experiencing community at the table.  A transcript of that conversation is below. Podcast is here. …


vegan jerky

©Giorgio Foods

Products & Launches

Giorgio Foods Launch Vegan Jerky

The market for vegan jerky is a relatively new one, which is already showing a great deal of growth and potential. Brands already available and doing well include Louisville, Primal Street, Watermelon Road, Pan’s Mushroom Jerky, Herbivorous Butcher, and Unisoy. Another contender is the mushroom specialist  Giorgio Foods, whose line of vegan jerky went to retail this summer.

© Punkbarby

Market & Trends

Market Report on Vegan Jerky Through 2025

The report “Meatless Jerky Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025” by Transparency Market Research examines the market for meat-free dried meat, also called jerky, and gives a forecast for the period up to 2025.