Waitrose plant-based PlantLiving range

© Waitrose

Retail & E-Commerce

Waitrose Expands PlantLiving Range to Meet Demand for Less Processed Plant-Based Foods

UK supermarket chain Waitrose has expanded its PlantLiving range with 12 products designed to cater to the growing demand for less processed plant-based foods. The new products are said to contain less soy protein and more vegetables and pulses than previous plant-based options. The range includes: Plant & Veg Mince Plant & Vegballs Organic Firm Tofu Marinated Organic Tofu Garlic-Filled Doughballs Southern Fried No Chicken Mediterranean Style Mini Rolls Curried Vegetable Mini Rolls Loaded Vegetable Kebabs No Chorizo Sausages No Chicken Kyiv Nduja Style Fiorelli. The launch comes as Waitrose reveals that searches for canned lentils and marinated tofu have increased by 200% and 134% respectively. Meanwhile, searches for vegan salad have increased by a huge 700% on the chain’s recipe site. “With customers prioritising …

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Palace Culture Kimcheeze

© Palace Culture

Cheese Alternatives

Organic Vegan Cheese Brand Palace Culture Gains First Major Retail Listing at Waitrose

Palace Culture, an organic vegan cheese producer based in London, UK, has gained a nationwide retail listing at supermarket chain Waitrose. Three of the brand’s cheeses are now available at Waitrose stores: Mouldy Goaty — An alternative to aged goat’s cheese, made from cashews and almonds for a creamy texture. The product received a Great Taste award earlier this year. Kimcheeze — Made from cashews combined with kimchi brine. Holy Smokes — Also made from cashews, with the addition of cayenne pepper, garlic, and smoked paprika. All the cheeses are fermented with live cultures, which are said to be beneficial for gut health. Palace Culture cheeses are also available at retailers such as Whole Foods, Planet Organic, Selfridges, Abel & Cole, and The Vegan Kind. …

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Juicy Marbles plant-based mignon steak

© Juicy Marbles

Company News

UK: Juicy Marbles Announces Long-Term Filet Mignon Deal with Waitrose

Whole-cut vegan steak producer Juicy Marbles announces it has secured a long-term supply deal with Waitrose for its Thick-Cut Filet — considered the industry’s first plant-based filet mignon.  Juicy Marbles’ steaks have been available at Waitrose since April in a two-piece package at £9 — a lower price than comparable beef steaks. The product’s sales have performed “exceptionally well” in the first few weeks of the permanent run, increasing 83% since its launch in April, explained the Slovenian company. Catherine Shacklock, Vegan Buyer at Waitrose, said: “Our customers went wild for Juicy Marbles steaks last month and have been anticipating their return with searches on Waitrose.com for the plant-based alternative not showing any signs of slowing down.” Fastest-ever selling The partnership follows a successful first-for-all trial. Juicy Marbles …

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juicy marbles product

© Waitrose

Products & Launches

Waitrose Becomes First UK Supermarket to List Juicy Marbles, Stocks the Filet Mignon in Butcher Section

Whole cut vegan steak producer Juicy Marbles launches at Waitrose, marking the first UK supermarket to sell the 100% plant-based filet mignon. The brand’s famous marbled vegan steaks — placed alongside conventional animal meat in the butcher section — are part of the supermarket’s Valentine’s Day Meal Deal, offering two Juicy Marbles steaks, a starter, a dessert, and a bottle of fine wine for £20. Waitrose reports that it is listing the plant-based filets in 217 Waitrose stores from February 8th to 14th while stocks last.  Luka Sinček, Juicy Marbles’ co-founder, said: “Mr. Marbles will be pleased to see the introduction of Juicy Marbles’ steaks in Waitrose, one of the UK’s most respected supermarkets. We are also big fans of romance here in Marbles’ Surreal …

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Waitrose vegan meal deal

© Waitrose

Products & Launches

High-End UK Supermarket Waitrose Launches First Vegan Meal Deal

British supermarket chain Waitrose has launched its first ever vegan meal deal for Veganuary. The £9 Plant-Based Night In offer includes two mains plus a side or dessert. The featured products are all part of Waitrose’s own-brand PlantLiving range, with the exception of two desserts by The Coconut Collaborative. There is a choice of nine mains: Sweet & Sour Tofu & No Egg Fried Rice Tikka Masala with Vegetables & Cashews Firey Korean Style Udon Noodles Singapore Noodles Smoky Vegan Chilli with Rice Dhal Makhani with Vegetables & Rice No Chicken & Mushroom Tagliatelle No Beef Bourguignon with Mash Moussaka. The sides are Rainbow Vegetable Fritters, No Beef Empanadas, Moroccan Style Falafels, Spiced Cauliflower Pakora, and No Chicken Samosa. For dessert, customers can choose between …

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vegan Christmas food

© Waitrose

Facts & Figures

Waitrose Reports 188% Surge in Searches for Vegan Christmas Food

Upmarket UK supermarket chain Waitrose says its customers are preparing for the “biggest ever vegan Christmas”, with searches for the term “vegan Christmas food” up 188% since last year. Searches for “vegan roast potatoes” have also risen by 166%, while “vegan panettone” has seen an increase of 110%. Waitrose Entertaining, the chain’s food made-to-order service, has seen sales of vegetarian and vegan food rise by 49%, with a further increase expected. Waitrose says it is offering its largest ever vegan Christmas range this year, with more than 20 products available. These include brand new party options such as Vegan Mini No Beef Empanadas and Vegan Thai Style No Fishcakes. The chain has also seen a rise in searches for vegan food on its recipe site, …

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© Pieminister

Products & Launches

Pieminister Launches Vegan-Friendly Gravy at Waitrose and Ocado

UK pie brand Pieminister has launched its classic vegan-friendly gravy for retail in a ready-to-serve format. The company says it has been perfecting the recipe, which is also gluten-free, in its restaurants for the past two decades. Describing the gravy as “rich and full-bodied”, Pieminister suggests serving it over Sunday roasts, sausage and mash, casseroles, and more. Vegan options by Pieminister Pieminister is an award-winning B Corp-certified pie brand. The company operates a chain of restaurants of the same name, and its pies are also available for retail and food service. Pieminister currently offers three vegan pies: The Mooless Moo — jackfruit “steak”, ale, and pepper. Mock-A-Doodle — tofu with leek, smoked garlic, and white wine. Kevin — chestnut mushrooms, tomato, quinoa, baby onion, and …

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soup by the brand Plants by Deliciously Ella

© Safia Shakarchi

Products & Launches

UK: New Brand ‘Plants by Deliciously Ella’ Launches Exclusively at Waitrose

The UK plant-based food and wellness platform Deliciously Ella has launched a new sister brand, Plants by Deliciously Ella, in collaboration with Waitrose supermarkets. Plants by Deliciously Ella debuts with a range of natural plant-based yoghurts and soups exclusively for retail at Waitrose.   In the past year, Waitrose has been increasing its offer of alternative products by listing, launching and signing distribution deals with different vegan and plant-based brands. Deliciously Ella was founded in 2012 by Ella Mills. The company started as a recipe website and blog. After some years, the business evolved into a restaurant called Plants — hence the name of the new brand. In 2015, Mills created her own food brand offering a range of plant-based foods. Deliciously Ella also owns a wellness app, has …

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La Fauxmagerie Camemvert

Camemvert © La Fauxmagerie

Milk- and Dairy Alternatives

UK’s First Vegan Cheesemonger La Fauxmagerie Seals National Waitrose Deal

La Fauxmagerie, which describes itself as the UK’s first vegan cheesemonger, announces it is to launch its artisan plant-based cheeses into Waitrose, marking the company’s first national supermarket distribution deal. The vast range of 100% vegan cheeses, which includes Shoreditch Smoked, Truffle Camemvert (pictured), Betta Feta, and Brixton Blue, are currently sold online and at 20 Waitrose stores and are now set to launch nationwide. The Cheese Cellar In addition to the hugely popular brick and mortar and e-commerce stores, The Cheese Cellar at La Fauxmagerie is a dining experience where customers can experience an evening of vegan cheese and wine pairings at the Shoreditch location. The founders have collaborated with local, organic bakery, Fabrique, and food ingredient experts at Belazu to create a specially …

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©Bravura Foods

Food & Beverage

UK: Waitrose Lists its First Ever Vegan Marshmallow

Free From Fellows has secured a listing in Waitrose for their vegan marshmallows. Both the vanilla and strawberry vegan marshmallows are launching at the beginning of March in 150 Waitrose stores, marking the first time the high-end UK supermarket has listed a vegan-friendly marshmallow product. As well as being gelatine free, the marshmallows are also free from the top 14 allergens making them suitable for all consumers regardless of diet or food sensitivies. Lisa Gawthorne, Director Bravura Foods which owns Free From Fellows, comments “We are so pleased that Waitrose consumers will be able to get their hands on the first gelatine free, totally vegan and allergy-friendly marshmallow in Waitrose”. Karl Morris, Director Bravura Foods adds “We have an exciting year of marketing and NPD …

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DUG's potato milk

© DUG

Products & Launches

DUG’s Potato Milk Launches at Waitrose as Sales Rise by Almost 50%

DUG’s potato milk has launched at 280 Waitrose stores in the UK. It comes just a month after the Swedish brand, owned by Veg of Lund, became available via online supermarket Ocado. Additionally, the potato milks have now rolled out into the convenience and wholesale sector through an agreement with Bestway. DUG is made from a blend of potatoes, rapeseed oil, water, vitamins, and additives such as chicory fibre and pea protein. The potato milk is said to foam perfectly, and to have a neutral taste that makes it ideal as a replacement for cows’ milk. In Waitrose’s 2021-22 Food & Drink report, the supermarket described potato milk as a trend to watch due to its low sugar and saturated fat content. The chain said …

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Waitrose Vegan NoLobster MarieRose Roll

©Waitrose

Products & Launches

Waitrose Continues Vegan First-To-Market Run With Christmas No-Lobster Roll

UK supermarket Waitrose has released its new Christmas range for 2021. In total, the range includes 20 new vegan products, with Waitrose continuing its first-to-market strategy with the introduction of a vegan lobster roll. As reported in January 2020, Waitrose successfully introduced first-to-market products, including Vegan No Egg Fried Rice and Crisp-Crumbed Fishless Goujons made from banana blossom. In September 2021, Waitrose continued its vegan first-to-market strategy when its largest-ever vegan and vegetarian launches included several first-to-market products in the supermarket prepared meal sector, such as the Crispy No Beef with Sweet Chilli Sauce. The Christmas No Lobster Marie Rose Roll is filled with roasted king oyster mushroom and vegan Marie Rose sauce in a vegan brioche-style roll with semi-dried tomato and lovage. Other vegan …

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waitrose

©Waitrose

Products & Launches

UK: Largest Vegan and Veggie Launch to Date at Waitrose with 36 new products

UK supermarket Waitrose has announced its largest-ever vegan and vegetarian product launches with two new ranges. Featuring the new Plantlife and GoVeggie ranges, the new products provide healthy and simple meals, snacks, and treats.  After recently launching its Holistic Living brand, Waitrose plans to continue to expand its meat-free offerings, with the brand quoting recent research from Veganuary as an inspiration. The study found that six months from Veganuary 2021, 82% of participants have maintained a dramatic reduction in their animal product consumption. The new Waitrose ranges feature ‘first to market’ products in the supermarket prepared meal sector, including Crispy No Beef with Sweet Chilli Sauce, Thai Style No Fish Cakes, No Chorizo Tortelloni and Mushroom Scallop Linguine. More products are expected for October 2021 …

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