Researchers from Singapore Management University (SMU) conducted a study to determine what nomenclature used to describe cultivated meat would appeal to meat eaters, including consumers who have eaten cultivated meat in Singapore — the first country to approve the commercialization of a cultivated meat product (GOOD Meat’s cultivated chicken). According to the findings, among the terms ‘lab-grown meat’, ‘animal-free meat’, ‘cultured meat’, ‘clean meat’ or ‘cell-based meat’, ‘cultivated meat’ emerged as the preferred name and was strongly associated with positive attitudes toward this novel food.  “That ‘cultivated meat‘ was the preferred terminology is insightful. Having a single, universally accepted term to describe this novel food technology not only helps to foster greater consumer understanding and acceptance but also reduces confusion about this new food source,” says Professor Mark Chong, …

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