It’s been five years now since we started our work in providing business-relevant news for decision-makers in the field of plant-based and cellular agriculture.
Back in 2017, our founders Peter, Florian, and Uta noticed there was no B2B media publishing news around plant-based food, beverage, or beauty and fashion. They simply could not find any neutral news platform helping them make decisions when they wanted to set up their vegan business. Their motivation was to show that vegan business is already a worldwide phenomenon with excellent growth opportunities. So they decided to build up this media on their own, launching a German and an English platform in mid-2018. Soon, Simon and Emma joined as the first full-time editors.
Since then, the plant-based market has grown and evolved significantly. Professionals worldwide discovered their need to consult vegconomist news on a daily basis in order to stay up-to-date in the business, whether it is about new products, developments in global markets, consumer trends, ingredients and resourcing, automatization opportunities, events, investments, and much more. Trends happen to come up so fast that vegconomist decided to stick with its digital approach – a print version could never reflect the market at that pace.
At times, it may be pertinent for us to report on companies that may not be vegan or plant-based. In the current climate, businesses related to food, fashion, design, beauty, and many more, are adapting to the increasing demand for vegan products in order to stay relevant in their market. In terms of our editorial guidelines, we believe that, by publishing news about any business which offers vegan products, whether or not they are a fundamentally vegan company, helps to increase awareness and demand, bringing such products to the mainstream and helping to lower prices and thus pushing the movement forward.
It is our mission to promote and help the advancement of vegan business around the world, and thus the global movement. We remain independent of organizations, parties, and associations, and strive for objective reporting.
Nowadays, we operate our English, German, and Spanish versions for almost a quarter million professionals working in plant-based, fermentation, cultivated food, or close sectors readers (220k unique visitors every month across all language sites (120k on .com alone), 19k+ newsletter subscribers, 50k+ LinkedIn followers). The team consists of around 15 people, most of them editors (yes, we are real people – you don’t just talk to ChatGPT). The daily motivation at work is our readers’ positive feedback as well as our goal to contribute to transforming the food system and creating a better world, one bite at a time.
This makes us really proud: many other relevant media outlets use vegconomist for their reporting or link to our articles.
Advertisers on vegconomist
More than 150 companies from various branches, among them many global leaders, have used vegconomist to promote their products and/or services, many running regular campaigns year after year. And we are pleased to receive feedback from advertisers that their campaigns on vegconomist have resulted in truly relevant leads. Our big thanks go to them, as they provide the economic foundation for vegconomist.
Since the war in Ukraine started, vegconomist has forwarded over €25,000 in donations from readers and the Karuna Foundation to Lviv Vegan Kitchen, which provides vegan meals to refugees.
The vegconomist team is pleased to have created a high-impact, useful business publication in just five years that is appreciated by a global readership. Especially because at the beginning in 2018, very few believed that vegan business would become a multi-billion business so quickly.