Business Insiders

Marisa Heath, CEO of Plant-based Food Alliance UK

The Plant-based Food Alliance UK was created to act as a voice for Britain’s growing plant-based food and drink sector.

Founded by Oatly, Alpro, The Vegan Society, Upfield and ProVeg UK, we are a coalition of civil society groups and businesses with a collective aim of making the UK a global leader in plant-based food and drink. Food systems account for one-third of greenhouse gas emissions globally and plant-based foods are a hugely impactful way of ensuring our food choices are sustainable in the future.

“A shift towards plant-based will be vital in achieving the Government’s net zero target by 2050”

A shift towards plant-based will be vital in achieving the Government’s net zero target by 2050. We are seeing people introducing more plant-based meals into their diets, with a quarter of the UK population now saying they are ‘flexitarian’ for reasons including health and nutrition, sustainability and biodiversity.[1]

PBFA UK
©Plant Based Food Alliance UK

The evidence demonstrates that people are willing to change their eating habits and embrace plant-based products more than ever before. We have an opportunity to support this people-powered transition to a more sustainable, healthier food system, while simultaneously attracting more innovation and investment in the UK.

“The shift towards plant-based foods will ensure our national food security for future generations”

The shift towards plant-based foods will ensure our national food security for future generations, help tackle our national health crisis, improve the national economy, and address the climate crisis. Governments in other countries have started to recognise the opportunities offered through policy development which supports plant-based food and so the Plant-based Food Alliance UK will provide a unified voice for the plant-based sector to ensure that the UK remains a global leader in this field.

 

Plant Based Food Alliance UK Logo
©Plant Based Food Alliance UK

To help achieve this, we will be developing a UK Plant-based Food Charter outlining how businesses and Government can work collaboratively to support the uptake in plant-based diets. We will be campaigning for transparent environmental and health labelling of food and drink products, so consumers can understand the benefits of plant-based compared to animal-based options.

The Alliance also aims to support farmers in the transition to grow more crops and help them to benefit from the growing demand for plant-based foods.

The scale of change in recent years – in both public perceptions and industry innovation – shows there is scope for the Plant-based Food Alliance UK to drive real change and for the Government to actively support this change.

1. Dietary choices of Brits (e.g. vegetarian, flexitarian, meat-eater etc)? (yougov.co.uk)

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