“In 2018, when my partner’s (not exclusively vegan) restaurant was at the peak of its success, I convinced him to get out of the industry forever. The way people eat is changing, I argued. He agreed.” Says Veronica Fil.
People hate being told what to do. Just hearing the words “you should do this” or “don’t do that” lights up an immediate sense of defiance in our brains—regardless of how rational the statement. It’s that feeling you get when, at 3am, your husband asks why you’re sitting alone in the kitchen eating an entire carrot cake… says Veronica Fil.
Breaking news from Australia: my mum just witnessed two old ladies get into a supermarket punch-up over the last packet of pasta. Meanwhile in Manhattan, grocery stores are removing the price tags from popular items in a grotesque example of profit-seeking. It seems that crazy behaviour is spreading as virally as covid-19 itself.
Exhibitors at Expo West, which usually attracts over 85,000 people, were left gutted last month when the event was cancelled as they were still setting up their booths. For the startups who had already invested heavily in getting there, the cancellation was a signal of major, unrecoverable financial losses to come.
In the U.S., vegan cheesemaker Miyoko Schinner has just taken on the California Department for Food and Agriculture (CDFA) for their over-the-top dairy labelling restrictions, after her company was ordered to remove a picture of a woman hugging a cow from its website. She’s not alone in her fight, writes our economist Veronica Fil.
As we announced last week, vegconomist is pleased to welcome Veronica Fil – former economic advisor to the Australian government, food industry expert, and founder of vegan brand Grounded Foods along with husband, chef Shaun Quade. In this first special guest post Veronica speaks about a matter especially close to her own heart.
Vegconomist is very pleased to announce that former economic advisor to the Australian government, food writer & restaurant critic, and wife of renowned vegan chef Shaun Quade, with whom she operates upcoming vegan cheese brand Grounded Foods, will be soon be joining us as a regular contributor of special guest posts.