MAD Promotions Founder Karin Ridgers Receives Viva! Best Vegan PR Business Award
Karin Ridgers, the founder of MAD Promotions, has received the Best Vegan PR Business Award at vegan charity Viva!’s 30th anniversary celebration. Karin is a longtime Viva! member who has dedicated her career to helping ethical businesses gain visibility through PR and media relations. She supported Veganuary’s initial campaign and has worked with numerous vegan SMEs and charities. Additionally, she presents and promotes VegfestUK, the UK’s longest-running vegan festival. “It is always about my clients – however, this is about me and our work at MAD Promotions and I am rather chuffed to bits, especially to win an award from an organisation like Viva! that has inspired me for 30 years,” said Ridgers. “It’s been an incredible journey helping to champion vegan businesses over the …