© Micro Meat

Micro Meat, Mexico’s First Cultivated Meat Company, is Ready to Scale Up Production

Cellular agriculture is on its way, and cultivated meat may very well be a regular item on supermarket shelves in the near future. In preparation for this moment, Micro Meat, a startup funded by Y Combinator in the summer of 2021, develops cellular agriculture systems and is the first startup of its kind from Mexico. The company’s sole focus is the development of systems that can enable scalable meat production, removing any obstacles that may hinder the efficient implementation of the forthcoming cell-based economy in the region, and enabling existing cultured meat companies to scale up the production of their products. The Micro Meat team Micro Meat is composed of a team whose combined expertise gives the company the added value needed to become a …


Nadja Schulte

Nadja Schulte, Head of Sales

Introducing Nadja Schulte, New Head of Sales and Media Solutions

It’s time for a review: vegconomist has seen tremendous growth since its inception in the summer of 2018; more than 14,000 articles in four languages (at our German, French, Spanish platforms as well as here in Global) are online and can be viewed for free at any time. Readership will soon reach the 200,000 mark. In addition, the number of newsletter subscribers is also rising continuously, meaning our news regarding plant-based and cell-based business now reaches over 190 countries around the world. This upswing is not only due to the editors and staff, but also to the numerous partners and sponsors. No surprise that the vegconomist team around Editor-in-Chief Peter Link has been searching for another team member in order to attend to customer concerns …




Eat Beyond CEO Michael Aucoin: How Foodservice is Pushing the Plant-Based Industry Forward

Consumer interest in plant-based foods is at an all-time high and only shows signs of accelerating. This interest is not solely from vegan consumers, but also from a growing class of flexitarians looking to integrate more plant-based food into their diets, without fully committing to major lifestyle changes. In line with this, we have seen an explosion of plant-based products becoming available at the retail level and, while these were initially confined to the natural/specialty section of stores, they have now begun to take hold in the mainstream aisles as well. While the broad introduction of plant-based options in foodservice establishments has been slower, foodservice provides a unique opportunity to introduce new and innovative products to consumers in what can potentially be a much more …


Kale Foods hires new CEO

Anders Nilback. © Nordicpic by Lars

Kale Foods Hires New CEO With 25 Years’ Experience in the Food Industry

Kale Foods hires new CEO Anders Nilback as it extends major investments in the Swedish food industry. Swedish plant-based company Kale Foods, a subsidiary of vegan investment company Kale United, has hired industry veteran Anders Nilback as its new CEO. Previously, Nilback was CEO at bread brand Brödverket. He has also worked in a range of other notable positions, including marketing and export manager at Fria Bröd and oat product consultant for Lantmännen Swedish Oats. “Anders is an ideal recruitment for Kale Foods since he has a diverse knowledge of the industry, with a holistic approach. We welcome him as a strong addition to the family,” said Måns Ullerstam, founder and CEO of Kale United. Meeting growing demand Nilback will help Kale Foods to expand …




Meatable Hires “Industry Titans” to Accelerate Expansion and Product Launch

Meatable hires new COO, VP of Development, and Chairman of the Board as it targets commercial launch. Dutch cultivated meat company Meatable has hired industry leaders for three key management roles. Hans Huistra has joined as COO, Jef Pinxsteren as VP of Development, and Cees de Jong as Chairman of the Board. Huistra was previously the president of Fonterra Europe & Africa and began his career at a Unilever meat processing plant. He will focus on preparing Meatable for its commercial launch. Pinxteren has over 25 years’ experience as a biochemist across academia and industry and will manage the development and tastings of Meatable’s products. De Jong is the former President and CEO of Chr. Hansen, as well as a former COO of Crucell and …


new CEO of Future Meat

© Future Meat Technologies

Ex Cargill Exec Nicole Johnson-Hoffman Onboarded as New CEO of Future Meat Technologies

Nicole Johnson-Hoffman, who has over 35 years’ experience in the agriculture, food manufacturing, food service, and meat production industries, has been appointed as CEO of cultivated meat company Future Meat Technologies. Previously, Johnson-Hoffman served as Managing Director, Further Processed Foods for OSI Europe. She also spent 19 years at Cargill, practicing law as in-house counsel and serving in various leadership roles. She will now take on day-to-day leadership of Future Meat and join the company’s Board of Directors.  “We are extremely excited to have Nicole join Future Meat,” said Professor Yaakov Nahmias, founder and president of Future Meat Technologies. “Her vision and experience building and operating large scale food manufacturing facilities and working with global players across the ecosystem, are invaluable for a cultivated meat …


©The Live Green Co

Advisors from McDonald’s, Pepsi Co & Chipotle Join The Live Green Co Board

The Live Green Co, the US plant-based food tech company, has named nine new experts from some of the biggest brands in F&B to its advisory board. The board now includes former and current market movers from McDonald’s, Pepsi Co, Dr. Oetker, and Chipotle, as well as Harvard MGH, FedEx Express, the World Bank, and the UN.  Aiming to be the market maker of plant-only, allergen-free, and 360° green food, The Live Green Co was founded in Chile in 2018, with the company recently relocating to Boston, MA. The company will leverage the new and existing board advisors’ expertise and networks to further its vision of accelerating the world’s transition to healthy and sustainable food using its proprietary technology, Charaka. Charaka Live Green’s recommendation engine, …


Pete Speranza Wicked Kitchen

©Wicked Kitchen

Wicked Kitchen: “Plant-Based Eating Can Save the World From an Environmental Impact Standpoint”

For regular vegconomist readers, Wicked Kitchen will need no introduction. Born in the UK to immediate success back in 2018, the plant-forward brand created by chef brothers Derek and Chad Sarno last year expanded into the US in the biggest plant-based brand launch in US grocery history, following a huge £14M raise. Wicked has now launched into Northern Europe, landing firstly in Finland, and announced its entrance into Asia and several other markets as it continues its incredible growth trajectory. It was time to sit down with CEO Pete Speranza and find out the secret ingredients in Wicked Kitchen’s vegan recipe to success. Wicked Kitchen is one of the fastest-growing plant-based brands in the world. Why are your products so attractive to consumers and retailers? …


gfi announces new president ilya sheyman

Image: @iSheyman, Twitter

GFI Announces New President Ilya Sheyman, Former Head of MoveOn

GFI announces new President with expertise in social and economic justice. The Good Food Institute (GFI) has announced that Ilya Sheyman will be joining the organisation as president on February 22. In this role, he will lead all aspects of GFI U.S.’s programmatic and administrative operations. For almost a decade, Sheyman was the executive director at public policy advocacy group and political action committee MoveOn. He has also worked as a strategic consultant for various organisations. Sheyman’s career has given him extensive experience in social, economic, and racial justice, as well as advocacy, fundraising, coalition-building, and launching new programs. A tipping point for alt-protein GFI is dedicated to accelerating alt-protein innovation, with Founder and CEO Bruce Friedrich named an American Food Hero last year for …


Plant Power Chicken Sandwich

©Plant Power Fast Food

Plant Power Fast Food Hires Former Starbucks Exec as Chief Development Officer

Plant Power Restaurant Group, the owner of Plant Power Fast Food, announces the appointment of Steve Figliola as the company’s Chief Development Officer. We spoke with the company about the impact of the latest hire, which comes at a pivotal time of growth and expansion for the brand.   A QSR veteran Figliola previously served as Starbucks’ Regional Vice President for operations in Southern California and Hawaii. In prior industry roles, Figliola served as Papa Murphy’s International Vice President of Development, and Taco Bell’s Corp Director of Operations.  At Plant Power, Figliola is expected to build and lead a strong development group to support the California-based company, which specializes in 100% plant-based fast food, as the brand enters a critical stage of growth.  Headquartered in San …


Beyond Meat CEO

Beyond Meat CEO Ethan Brown © Beyond Meat

Beyond Meat Announces Tyson Foods Exec Hires in Fascinating Turn of Events

In a highly interesting turn of events, Beyond Meat announces Tyson Foods veterans Doug Ramsey and Bernie Adcock will be joining the company as Chief Operating Officer and Chief Supply Chain Officer, respectively. The move marks a stunning reversal for Beyond Meat, which famously cut ties with Tyson just before the company’s 2019 IPO.  Though the reasons for the companies’ initial split remain unclear, the executive hires signal Beyond Meat is ready to begin a new chapter, and possibly rebuild some form of relationship with Tyson, the world’s second-largest meat processor. Beyond Meat states it is preparing to intensively scale up production of plant-based meat across the US, EU and China. As new members of Beyond Meat’s executive team, Ramsey and Adcock each bring decades …


turtletree hires cellular bioprocessing expert

© TurtleTree Labs

TurtleTree Hires Cellular Bioprocessing Expert Dr. Aletta Schnitzler as Chief Scientific Officer

TurtleTree hires cellular bioprocessing expert as Chief Scientific Officer to help strategically execute the company’s innovation plans. Biotech company TurtleTree Labs has hired Dr. Aletta Schnitzler, formerly the R&D Director of Merck KGaA’s Cultured Meat division, as its Chief Scientific Officer. She is described as a “world-class expert in cellular bioprocessing”. Dr. Schnitzler has a PhD in Immunology and Neuroscience from the Boston University School of Medicine. After receiving her PhD, she made breakthroughs such as developing a xeno-free cell culture medium for mesenchymal stromal cell (MSC) expansion. She then chose to transition from biopharmaceuticals to cellular agriculture. “Developing life-saving medicines through therapeutic cell manufacturing technologies was immensely gratifying. With cellular agriculture, the aim to better human health with nutritious and diverse alternative protein sources …


Gilad Faufman, Tofurky

Gilad Faufman ©Tofurky

Tofurky Hires Former Beyond Meat Scientist Gilad Kaufman as Vice President of R&D

Tofurky recently announced the onboarding of Gilad Kaufman, former Scientist at Beyond Meat, as the company’s new Vice President of R&D. As part of Tofurky’s senior leadership team, Kaufman will refresh and accelerate the innovation pipeline and work on the development of Tofurky and Moocho products. Kaufman, holder of a PhD in Soft Matter Science from Yale University, spent three years at Beyond Meat, where he served as a Senior Soft Matter Scientist, focusing on improving the texture and appearance of plant-based meats. Kaufman will put together a product development team based in Hood River, Oregon, recruiting scientists with a passion for creating new and exciting plant-based products. Tofurky states this team will “strive to modernize flavor, texture and juiciness experiences for growing product portfolios” …



Mats Perander, ©GRÖNT

Former Carlsberg Director Hired by GRÖNT, the Fastest Growing Plant-Based Brand in Nordics

Plant-based brand GRÖNT is, according to the Copenhagen-based company, the fastest-growing plant-based brand in the Nordics with a presence in 3,000 locations across Denmark, Norway, Sweden, and Finland. After its recent expansion into Germany, GRÖNT announces its plans to roll out into the rest of Europe after appointing former Carlsberg Group director Mats Perander as Sales Director Europe.  Mats Perander specializes in business development and sales and export, and is experienced with distribution agreements and product launches across Europe. He has been a member of theTasteful Foods Board since March 2021 and began as sales director on November 1st 2021. For Perander, the objective over the next year is finding the right partners and expanding sales and distribution networks into the main European markets.  “There …