Omni: What’s Next for the Plant-Based Pet Food Company?
Three years ago, Omni launched as a ProVeg Incubator start-up selling plant-based pet food. In 2023, the company grew by over 100% and boasted seven-figure annual sales. Building a health-first brand based on veterinary knowledge and scientific credibility, Omni is the only plant-based pet food company in the UK to have peer-reviewed scientific research supporting its products. Its product line includes nutritionally complete kibble, wet-food cans and toppers to increase palatability with a meaty taste and texture, and a newly launched range of supplements with functional benefits. Amid teases of a ‘world-first’ cultivated pet food product launch, ProVeg International’s New Food Hub speaks to Co-Founder and Co-CEO Shiv Sivakumar about Omni’s rise to market leadership and the future of pet food from plant-based and novel …