Cosmetics & Bodycare

Vegan beauty news are more relevant than ever as the global market for beauty & personal care products is valued at $511B, and is expected to exceed $716B by 2025. Being one of the market categories with the highest profit margins, many new startups and companies are establishing, or expanding their product ranges, within the flourishing beauty industry.

According to a market report by The Common Thread Collective, the best-performing beauty products are natural, organic, or clean. The demand for ethically sourced beauty and skincare products is on the rise, with a large amount of consumers prefering products that were not tested on animals, or involve animal-derived ingredients in the manufacturing process.

©Myroslava/adobe.stock.com

Vegan cosmetics market on the rise

The vegan cosmetics market is projected to reach $ 20.8B by 2025, according to a report by Grand View Research, Inc. Progressing at a CAGR of 6.3% during the forecast period, the vegan cosmetics category is on a path to outperform conventional beauty products, as the beauty industry as a whole is projected to grow at a CAGR of only 4.75%.

Vegan and cruelty free beauty products

Many consumers think that the terms vegan and cruelty free can be used simultaneously. However, while vegan beauty products are characterised by the absence of animal ingredients, cruelty free products describe a beauty product that is free from animal-testing. Therefore, it is possible that a product labeled as vegan was tested on animals, and that a product labeled as cruelty free does contain animal ingredients.

Among animal-derived ingredients that are commonly found in beauty products, the top 3 are honey, beeswax, and lanolin. There is no proof that beauty products containing animal components are in any way better for consumers.

However, vegan cosmetics were found to be better for people with sensitive skin. As vegan cosmetics are mostly composed of fewer ingredients than conventional products, vegan beauty products are less irritating for the skin.

How to identify vegan products?

Overall, it is much harder for a consumer to identify vegan beauty products than vegan food products in stores. According to a survey conducted by Flawless Lashes by Loreta in 2019, 34% of non-meat eaters are still knowlingly using animal by-products within their cosmetics.

As a result, it is important for vegan cosmetics brands to label their products as vegan and cruelty free. As of 2022, the Vegan Society has registered thousands of brands that have proven to be both, vegan and cruelty free. Moreover, PETA’s Beauty Without Bunnies Program lists all registered companies that are committed towards vegan cosmetics.

Vegan cosmetics brands

The majority of vegan cosmetics brands support the vegan society by developing innovative recipes for their plant based shampoos, skin-care, or cosmetic products without harmful or toxic ingredients.

As the demand for natural products is growing, the perception of any brand whose products are not in line with ethical values, or in support of animal-testing, is likely to decrease. Nowadays, vegan products sold on the market are expected by customers to contribute towards a better world for humans and animals.

An example for a vegan brand that is 100% commited towards clean beauty is e.l.f cosmetics. At e.l.f cosmetics, every final product, cosmetics and skincare, meet the highest standards of clean. Moreover, Israeli brand AHAVA is developing natural products that benefit health and moisture of the skin, as all products are made with natural resources extracted from Dead Sea mud, salt, and water.

©PRNewsfoto/GoodJanes Beauty Company

Celebrities love vegan cosmetics

In the past, many known cosmetic brands have collaborated with international celebrities and influencers. What started as a clever move in terms of marketing and profits, developed into a space, where an increasing number of celebrities start their own vegan cosmetics companies.

For instance, Ariana Grande became the founder of ethical cosmetics brand R.E.M. in 2021. In line with her own vegan lifestyle, the singer- and songwriter, the brand celebrated huge success since it first launched. Other celebrities who founded vegan cosmetics brand include Selena Gomez, Lady Gaga, and Scarlett Johansson.

Vegconomist is reporting on vegan business news and targets decision-makers from the vegan business space, as well as supports of the vegan movement. If you want to get the most relevant vegan business news directly into your inbox, you can subscribe to the vegconomist newsletter here.

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Vegan Society’s First US Market Report: 90% Consider Vegan-Verified Cosmetics Important

January 20, 2023January 18, 2023

More than half of US consumers want more vegan-verified labelling on beauty products, according to the Vegan Society‘s first US market report. As the Vegan Society continues to expand its global reach, the organisation is keen to understand perceptions of veganism and vegan products around the world. For this reason, the UK’s Vegan Society has produced a report entitled “The Vegan Beauty Takeover: US Edition” in collaboration with its American offshoot, the American Vegan Society. The results of a survey conducted as part of the report mirror earlier findings from a UK survey that looked at consumer demand for vegan cosmetics and analysed whether shoppers understand the differences between vegan and cruelty-free labelling. In the cosmetics industry, the term “cruelty-free” refers either to products that …

Global Vegan Cosmetics Market Report 2023-2027: Market is Poised to Grow by $5.87 Billion – Increase in Strategic Acquisitions and Investments Driving Growth

January 10, 2023

DUBLIN–(BUSINESS WIRE)–The “Global Vegan Cosmetics Market 2023-2027” report has been added to ResearchAndMarkets.com’s offering. The vegan cosmetics market is poised to grow by $5872.81 mn during 2023-2027, accelerating at a CAGR of 6.5% The market is driven by the increasing preference for cruelty-free cosmetics from consumers, the growth of cosmetic industry, and promotional and marketing strategies employed by cruelty free cosmetics vendors. This study identifies the increase in strategic acquisitions and investments as one of the prime reasons driving the vegan cosmetics market growth during the next few years. Also, the introduction of new cruelty free cosmetic products and the growth of e-commerce market will lead to sizable demand in the market. The report on the vegan cosmetics market provides a holistic analysis, market size …

VeCollal Launches Vegan Collagen With Same Amino Acid Profile as Human Collagen

November 30, 2022

Belgian startup VeCollal has developed a “revolutionary” vegan alternative to animal collagen supplements for use in nutraceuticals, beauty products, and functional foods. Collagen is normally animal-derived, but this makes it unsuitable for vegans and can sometimes cause allergies — particularly when it comes to marine collagen. Animal collagen also has a different amino acid profile to that found in humans, whereas VeCollal exactly matches the human collagen profile. The collagen alternative has already been used by UK supplement brand Feel, which is endorsed by former Girls Aloud singer Cheryl. Another brand, Revive Collagen, has used VeCollal to produce what is claimed to be the world’s first liquid vegan collagen. Despite having been launched less than 12 months ago, VeCollal has already seen significant growth and …

Krush Launches “World’s Most Sustainable” Vegan Toothpaste Tablets

November 23, 2022

UK startup Krush has set out to “revolutionise oral care” with its new sustainable, vegan-friendly toothpaste tablets. Called Whitening & Remineralising Toothpaste Tabs with Blue Spirulina, the tablets are plastic-free, waterless, and free of palm oil. Claiming to be the world’s most sustainable toothpaste brand, Krush says that up to 240 gallons of water could be saved per person per month if consumers switch to the tablets. Unlike many toothpaste brands, Krush’s tablets are vegan-friendly, since they have not been tested on animals and are free of animal ingredients. Many toothpastes contain glycerin, an ingredient sometimes derived from animal fat, along with animal-tested colours and preservatives. Since Krush tablets are waterless, they do not require any preservatives. The toothpaste tablets are sold in recyclable and …

Supermodel Kate Moss Launches Vegan Wellness Brand

September 5, 2022

British supermodel Kate Moss has launched a vegan, cruelty-free, and sustainably-sourced wellness brand called Cosmoss. The range currently features face cream, face cleanser, herbal teas, eau de parfum, and pro-collagen oil drops containing CBD. Moss says the products are designed to be used as part of three “rituals” — Dawn, Day, and Dusk — which “balance body and soul with the natural environment and the circadian cycles”. The supermodel created the brand — which took two and a half years to develop — after the pandemic inspired her to focus on spirituality and self-care. Celebrity beauty brands Kate Moss is one of several celebrities to launch vegan beauty and wellness brands in recent years. Fashion designer Stella McCartney has just partnered with the LVMH beauty …

©The Vegan Society

Event – Thurs 1st Sept: Unlock the Vegan Beauty Market

August 31, 2022

The global vegan cosmetics industry market value is predicted (by MarketGlass) to be worth $21.4 billion by 2027. With public perception of animal testing largely negative, and laws around the globe changing for the better when it comes to cosmetics testing, vegan beauty is an ever-growing trend. Research shows that the rise in conscious beauty trends is being driven by both vegan and non-vegan consumers alike. So how can your brand unlock the vegan beauty market during this pivotal time? Join this live webinar to find out! Event takes place Thu, Sep 1, 2022 2:00 PM – 2:45 PM (BST) The webinar will cover: The rise of vegan beauty – Why and how your brand should be creating vegan cosmetics and toiletries – The importance …

Stella McCartney launches sustainability fund

“It’s a Game Changer” Says Stella McCartney On Her New Conscious Beauty Brand STELLA

August 31, 2022

Stella McCartney has teamed up with the LVMH beauty division to develop the ‘conscious luxury’ beauty brand STELLA by Stella McCartney, marking the third big announcement from the ethically minded fashion designer this year. A $200 million sustainability fund was launched earlier this month as a result of a collaboration between Stella McCartney and the venture capital firm Collaborative Fund. The sustainability-focused designer also recently collaborated with Bolt Threads — the first company that received investment from the sustainability fund — to develop the first commercially available luxury bag made from mushroom leather. Stella X LVMH LVMH is a French luxury company that owns several high fashion labels, including Givenchy, Louis Vuitton, and Christian Dior. The successful collaboration with LVMH started in 2019 when the …

Dear, Klairs, a Representative Skincare Brand of Wishcompany Receives the Grand Prize of Vegan Cosmetic of the Year 2022 Award from the Korea Customers Forum

August 30, 2022

The brand has drawn positive responses from Generation MZs High points were received targeting users with a vegan cosmetic experience Steady Sellers are receiving attention from stores in 64 countries The brand has completed vegan certification by PETA, an international animal rights organization SEOUL, South Korea–(BUSINESS WIRE)–#AwardWinningSkincareBrand—Dear, Klairs, a representative skincare brand of Wishcompany (CEO Park Soungho) specializing in Korean beauty brands, contents, and commerce, received the grand prize of Vegan Cosmetic of the Year 2022 in the Brand of the Year Awards hosted by Korea Customers Forum. The Brand of the Year Awards hosted by the Korea Customers Forum is the most significant annual brand award in Korea that selects and awards the brand of the year through nationwide consumer polls. This year’s online …

Vegan Hair Wellness Brand Vegamour Enters the UK Market

August 16, 2022

US hair wellness brand Vegamour has launched in the UK. The company claims to combine science and nature for a “holistic, 360º approach to hair wellness”. Vegamour uses exclusively vegan and non-toxic ingredients, with biomolecular technology ensuring that these ingredients are bioavailable enough to be absorbed by the body. Among the company’s most popular offerings is its GRO range, which features “revitalising” shampoo, conditioner, and hair serum. According to Vegamour, 91% of consumers reported healthier-looking hair and improved growth after using the collection, while 88% said it was the best product they had used. Vegamour partnerships In April of last year, Vegamour received $80 million in funding from growth equity firm General Atlantic. The company said it would use the funding to launch new products …

Lenny Kravitz Relaunches Mission-Driven Vegan Toothpaste Brand TWICE

July 13, 2022

US musician and actor Lenny Kravitz has relaunched his vegan toothpaste brand TWICE with updated packaging and new products. TWICE initially launched in 2018, inspired by the work of Kravitz’s dentist, Jonathan B. Levine. Levine co-founded oral care brand Glo and subsequently the Glo Good Foundation, which provides dental care to those in developing countries. After joining forces with the foundation to bring a dental clinic to his own community in the Bahamas, Kravitz was inspired to launch TWICE in collaboration with Levine’s sons, Julian and Cody. Many traditional toothpastes contain animal-based glycerin (for moisture), colors, propolis from bees, or are tested on animals. Demand for vegan friendly oral care is increasing and is being met by mainstream producers, for example, In 2020, Colgate introduced …

JUNOCO Raises $6.3M For Microplastic-Free Vegan Beauty

June 13, 2022

San Francisco-based beauty brand JUNOCO has raised $6.3 million in its Series A funding round. The round was led by Vision Plus Capital, with participation from FREES FUND. The funding will be used to launch a wider range of simple products with ten or fewer ingredients, and also to make 80% of the brand’s packaging refillable. JUNOCO was founded by serial entrepreneur Kyle Jiang. With his family involved in the global packaging industry, Jiang had grown up witnessing the waste and environmental issues associated with conventional beauty products. As a result, he wanted to develop more sustainable alternatives. All JUNOCO products are cruelty-free, vegan, and free of microplastics. Additionally, all the brand’s packaging is recyclable and many of its formulas use upcycled ingredients. Currently, JUNOCO’s …

South Korea’s Lotte Duty-Free Launches Vegan Cosmetics Range

May 30, 2022May 30, 2022

Lotte Duty Free the duty-free arm of South Korean retail giant Lotte, recently launched a range of vegan cosmetics through its online mall LDF BUY, which was inaugurated in June 2021. LDF BUY will sell vegan cosmetic products made by Grown Alchemist – a natural skincare brand based in Australia, and Hunter Lab – a gender-inclusive skincare brand also from Australia. Products made by Kora Organics – an Australian/US-based company founded by supermodel Miranda Kerr – are set to follow. The vegan cosmetics are not duty-free products and as such can be purchased online through LDF BUY without South Korean consumers having to leave the country. All of the above brands use eco-friendly ingredients and are not tested on animals. Lotte says interest in vegan …

Rihanna Announces Launch of Fenty Beauty and Fenty Skin Across Africa

May 13, 2022

Fenty Beauty, the vegan cosmetics brand launched by music star Robyn Rihanna Fenty, debuted in 2017 across 17 countries to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style,” offers a wide range of products for all skin tones and skin types. In 2020, Rihanna launched Fenty Skin, another 100% vegan and cruelty-free line, bringing in a reported $100 million in sales in its first few weeks, as well as her first vegan leather fashion range called the ‘faux leather capsule’. Today the icon announces her plans to expand the Fenty brands into the African continent. Rihanna comments: “Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only …

abillion Announces Results of First Vegan Beauty Awards

April 29, 2022

abillion recently published its Vegan Beauty Awards, the platform’s first consumer and member-driven awards for the most preferred vegan and cruelty-free beauty products around the world. The awards are based on unique consumer ratings, total number of reviews, and consumer sentiment scores. The winning 25 products culminated from reviews of over 47,000 products, between 1 January 2020 and 31 December 2021. Countries with the most awarded brands are the USA, Argentina, and South Africa. Lush in the lead Body & Skincare Charity Pot by LUSH Fresh Handmade Cosmetics Sleepy Body Lotion by LUSH Fresh Handmade Cosmetics Crema corpo all’olio di argan from Omia Laboratoires LECHE EXTRA HUMECTANTE PARA MANOS Y CUERPO con Neroli Salvaje con extracto Orgánico de Oliva by Veganis LECHE EXTRA HUMECTANTE PARA …

©Hey Humans

Jada Pinkett Smith’s “Hey Humans” Eco-Conscious Personal Care Line Debuts at Walgreens

April 27, 2022

Hey Humans, a 99% plastic-free personal care brand co-created by Jada Pinkett Smith, is expanding to 6,000 US Walgreens stores and will also ship nationwide on walgreens.com. Hey Humans sells a curated line of natural body washes, deodorants, and toothpaste made without parabens, phthalates or silicones. Retailing between $6.99 for deodorant and $7.99 for body wash, the vegan and cruelty-free brand says entering Walgreens is an important part of the company’s vision to make clean-label personal care affordable for everyone. All of Hey Humans’ packaging is designed with easily recyclable materials, such as infinitely recyclable aluminum and FSC paper, that minimize the use of plastic. Its aluminum-free deodorant and body washes contain upcycled ingredients and are scented with oil blends such as Cedarwood Sage, Rosewater …

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