Shoes

As an all-time high number of people now identify as vegan, the demand for vegan products is expanding through all categories of everyday consumption. Driven by customers’ growing awareness of ethical consumption and the associated aversion to the leather industry, more and more end consumers are looking for natural, sustainable, and cruelty-free footwear.

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As of 2022, vegan footwear is starting to gain momentum. Supported by major brands who are responding to the promising market dynamics by introducing vegan versions of their classics, as well as international celebrities and vegan athletes, vegan footwear evolved into a growing trend that is here to stay.

Quelle: NOAH Italian Vegan Shoes

Definition of vegan footwear

Vegan footwear is free from animal-derived materials, such as wool, leather, silk or fur. During the production process, no animal components are used and no animal is allowed to be harmed. Therefore, vegan footwear can be labeled as vegan and cruelty-free.

Factors that cause shoes to be non-vegan

Apart from the obviously non-vegan footwear products, such as leather shoes, there might also be some material type used in the manufacturing process that is not vegan, but cannot clearly be identified as such by the end-user.

In the case of most footwear, the upper part of the shoe is attached to the sole using a special kind of glue. Most of the glues used today are vegan due to the fact that synthetic glues have surpassed animal glues in terms of effectiveness and costs, however, some manufacturers still use glues containing animal ingredients in their production facilities.

 

Beflamboyant shoes © Beflamboyant

Relevance of the global vegan footwear market

As the term vegan suggests, vegan footwear is supposed to be free from animal-derived materials, such as wool, leather, silk or fur. Consequently, no animal components are used in the production process of vegan footwear, the end-product is cruelty-free, vegan and tends to have a superior sustainability performance compared to leather shoes.

In the global vegan footwear market, vegan is seen as an indicator of ethical and sustainable products that are also free from animal-derived materials. In this context, the increasing demand for vegan fashion and footwear is justified by the rising awareness of today’s end-user in terms of animal welfare, the carbon footprint and other growing environmental concerns.

In most cases, vegan footwear has a significantly lower carbon footprint compared to products made from animal-derived materials. Leading brands in the vegan footwear market focus on more than being vegan, as the demand for sustainable products is at an all-time high. Apart from implementing vegan leather, the vegan footwear industry  makes use of recycled plastics, natural rubber, and eco-friendly raw materials in order to offer eco-friendly footwear.

Vegan footwear market growth

According to the market research platform Future Market Insights, the global vegan footwear market is estimated at USD 42.18 billion in 2022 and is projected to reach USD 76.30 billion by 2030, at an approximate CAGR of 8.0% from 2022 to 2030. The market share of the global vegan footwear market in its parent market (footwear market) is estimated at 6.0% in 2022.

Future market insights published by Market Watch suggest that vegan footwear sales will experience a sustainable growth until 2027, whereby a competitive landscape is going to emerge in which the trend for vegan footwear will attract new manufacturers, as well as established fashion brands. As a result, the market size of vegan footwear is going up, as well as vegan product launches in the footwear industry.

Global vegan footwear market revenue

Following a report published by market research firm Allied Market Research, North America contributed to the highest share in terms of vegan footwear market revenue in 2020, holding more than one-third of the global vegan footwear market, and is estimated to continue its dominant share by 2030. However, the Asia-Pacific region is projected to manifest the fastest CAGR of 7.8% during the forecast period.

According to a market report published by Reports and Data, vegan footwear market revenue is significantly driven by major factors such as increasing government initiatives to promote veganism and rising demand for high–quality and eco-friendly products.

© Nemanti

Obstacles faced by the global vegan footwear market

Following market research reports, the global market for vegan footwear is facing many opportunities, but also some obstacles. For instance, industry insiders often argue that the lack of regulations and common standards impedes the growth potential of the vegan footwear market.

In response to these claims, Eurofins | Chem-MAP, a leading provider of chemical management testing and auditing services, has developed a vegan verification testing programme for apparel and footwear brands registered with the Vegan Society’s Vegan Trademark.

After finding animal derivatives in dyes and glues of ‘vegan shoes’, the testing programme is said to ensure that the materials used to develop vegan footwear have no trace of animal derivatives.

© Fi Global

Vegan footwear manufacturers around the world

The global vegan footwear market is segmented into North America, South America, Europe, the Asia Pacific region, and the Middle East & Africa. Within these emerging markets for vegan footwear, various companies build a competitive advantage through their inovative power regarding material type and composition.

The market size of the global vegan footwear market is predicted to grow, accompanied by a rising demand for vegan footwear among excisting customers and new customers who are not in touch with the concept of vegan footwear yet.

The Europen vegan footwear market

Europe’s vegan footwear market is shaped by small brands that are developing innovative shoes made from various leather alternatives, including pineapple, cactus, and apple leather. Within Europe, the strongest presence of dedicated vegan footwear brands can be found in the UK, followed by Spain, France and Portugal.

The vegan footwear market in Portugal

The young brand NAE Vegan Shoes is producing vegan footwear made from apple leather, which is produced by upcycled waste from the Italian juice industry. As part of the company’s growth strategy, the vegan footwear brand does not own any retail outlets, but focuses on its online shop with worldwide shipping as the main sales channel.

 The vegan footwear market in the United Kingdom

Going deeper into Europe’s vegan footwear market, many vegan footwear brands can be found in various countries across Europe. As the country with the largest vegan population in Europe, the UK has a lot to offer for the vegan end user. The vegan footwear market in the UK is highly centered around eco-friendly products. In order to lower the carbon footprint of their products, British vegan footwear brands like Allkind are using recycled plastics, organic cotton, and natural rubber.

Vegan footwear sales in the UK are particularly high among eco-friendly brands that are committed towards sustainable practices and ethics. Founded back in 2001, Beyond Skin is often referred to as one of the pioneering brands in the global vegan footwear industry. Worn by A-List celebrities including Natalie Portman and Anne Hathaway, Beyond Skin has received international recognition for its vegan footwear styles and acts as an inspiration for emerging brands in today’s global vegan footwear market.

Speaking of vegan footwear history, Brighton-based Vegetarian Shoes founder Robin Webb opened his vegetarian specialty stores in 1990. Since veganism was not widely recognized back in 1990, the term ‘vegetarian’ was chosen for all stores. However, all of the shoes sold at Vegetarian Shoes are 100% vegan-friendly.

Vegan Footwear markets in France and Spain

Known for high-fashion and luxury brands like Chanel and Dior, France also offers a good selection of vegan footwear brands, including Good Guys Don’t Wear Leather, Minuit sur Terre, and Veja.

In Spain, vegan footwear brand Mireia Playa uses recycled plastics for its vegan products, while Spanish brand Canussa expanded its portfolio by producing vegan ballerina flats and sneakers.

Asian Pacific vegan footwear market

Growing demand for vegan footwear is particularly visible in the Asia Pacific region, where domestic market players are a key factor behind the thriving vegan population. Noticeably, Thailand is home to one of the key companies for vegan footwear regarding technology and innovation. HEXA vegan shoes, a PETA-Approved fashion brand, introduced an innovative line of vegan shoes and sandals using a NASA Certified Space Technology called Outlast®.

By implementing this technology, HEXA vegan shoes is optimizing temperature regulation which helps to prevent sweating. Supported by many Thai celebrities and influencers, HEXA vegan shoes prove that vegan footwear is one of many emerging trends in the vegan industry.

Other vegan footwear brands in the region include Australia’s Etiko, a 100% vegan and eco-friendly manufacturer of the contemporary vegan sneaker and vegan sandals brand Twoobs. Being the fastest growing vegan market in the world, Australia is also home to the ‘Best Vegan Footwear Brand Asia Pacific 2021’ Holster.

North American vegan footwear market

In North America, the demand for vegan footwear is higher than in the rest of the world. Accordingly, North America contributes the highest share of vegan footwear market revenue and accelerates market growth for the vegan footwear industry.

The domestic vegan footwear market in North America is shaped by brands like Matt and Nat shoes from Canada, luxury vegan footwear brand Taylor + Thomas and Cult of Coquette, both based in the US. In terms of uniqueness and innovation, vegan footwear brand Bhava is shaping the eco-friendly footwear market in the US by selling boot ‘tops’ that can be attached via straps onto short boots, turning them into knee-high boots.

South American vegan footwear market

In South America, alternatives to animal leather are increasingly requested by the end-user. Especially in the segment of tennis shoes and sneakers, where the use of leather is able to bring a desirable functionality to the product, vegan footwear alternatives are in demand.

Colombian independent vegan footwear brand Animalist was founded based on the desire to support the vegan tennis movement. Produced by using vegan leather alternatives such as recycled canvas and synthetic materials, Animalist is looking to make tennis cruelty-free.

(c) winterkind

Vegan Footwear market trends

Considering future market insights, the global vegan footwear industry is characterized by an increasing demand, rising awareness of the end user, which leads to an overall higher demand for vegan footwear and a larger market size.

Making classics vegan

One major trend in the vegan footwear market is the ‘veganization’ of excisting shoe classics. For instance, sportswear brand New Balance has launched the first-ever animal-free version of its classic 990v5 sneaker in 2022. Apart from New Balance, several other shoe brands have launched vegan versions of their classic silhouettes. These include Adidas with its Clean Classics line, and Stella McCartney’s vegan Eclypse sneakers.

Going vegan for the reputation

This trend is certainly not one that any brand should be proud of, but the launch of vegan footwear to improve a company’s reputation and public image is a visible trend in the vegan footwear market.

In 2021, UGG announced to step into the vegan footwear market with its Fluff Sugar Platform and Fluff Sugar Sandal styles that are made with a fluffy material made from TENCEL Lyocell. However, critical consumers argue that this launch can be seen as ‘vegan-washing’, as UGG is known as the manufacturer of sheepskin boots and other shoes containing animal-derived materials.

Celebrities launch vegan footwear

The amount of celebrities stepping into the vegan footwear market seems to get higher every year. In 2022, US-singer Billie Eilish and Nike joined forces to create a new range of vegan shoes and clothing, with the singer-songwriter redesigning Nike’s iconic Air Force 1 to use more sustainable materials.

Back in 2020, New Balance and brand ambassador Jaden Smith collaborated on the design and development of the vegan-friendly NB for Jaden Smith Vision Racer. One year later, actress Catherine Zeta-Jones launched a vegan leather shoe line in partnership with vegan shoe brand Butterfly Twists.

Runner on the track at a sport stadium ©romanolebedev – stock.adobe.com

Vegan athletes and the rise of the vegan footwear market in sports

An increasing amount of sports and outdoor brands are now opting for sustainable and animal-free footwear. As vegan athletes often struggle to find suitable options free from conventional leather, suede, or animal-based glue, footwear brands start to respond to consumer demands for sustainable products. In fact, the list of famous vegan athletes is long, including sprinter Morgen Mitchell, Germany’s strongest man Patrik Bouboumian, and tennis legend Venus Williams.

Vegan mountain bike shoes

As veganism becomes more important for athletes around the world, leading sports and outdoor brands are starting to rethink their products. For instance, German outdoor brand Doghammer launched the first-ever mountain bike shoe in 2022. Called the Bike Graveler, the technical shoes are made from vegan materials including alt leather, natural canvas, and cork.

Available with the clipless pedal system, the Bike Graveler from Doghammer makes use of a Vibram sole made of recycled rubber as well as vegan glue to hold the shoe together. Vegan leather is used, as well as a removable insole made from cork which the brand claims is quick-drying and odorless.

Vegan running shoes

In 2022, vegan athletes looking for high-performance vegan running shoes have many options. As the global vegan footwear market is shifting toward sustainable and cruelty-free products, many big brands including Reebok, Adidas, and Nike, have already introduced vegan running shoes. However, even among dedicated vegan footwear brands, a selection of different high-quality vegan running shoes is available on the footwear market.

Approved by the Vegetarian Society, vegan footwear brand Zen Running Club is dedicated to helping athletes perform while taking care of the earth’s natural resources. The company uses natural materials such as sugarcane, tree fibers, and cotton to create its vegan products.

Another high-quality brand on the vegan footwear market is Vivobarefoots, a manufacturer of vegan running shoes that are designed to conform to your feet. The unique selling point (USP) of the company’s products is that they can be returned to Vivobarefoots at the end of their life-cycle.

Vegan footwear market news by vegconomist

Vegconomist is reporting about the vegan footwear market and has readers in over 160 countries worldwide. If you want to join our vegan business community, you can subscribe to our newsletter here and you can decide how often you want to receive news your inbox.

OCA Low Sneakers

©Cariuma

This World Ocean Day, Cariuma Partners with Coral Vita to Launch “Coral Saving” OCA Low Sneakers

In honor of World Ocean Day, sustainable sneaker brand Cariuma announces it is partnering with Coral Vita to launch a special collection of OCA Low shoes. Through their collaboration, Cariuma will support Coral Vita’s work to restore degraded coral reefs, and help save 10cm² of coral reef for every pair purchased. Featuring a design of churning waves, the new OCA Low sneakers are meant to evoke the energy and strength of the world’s oceans. The 100% vegan style is made with organic cotton canvas and natural rubber for comfort and fit. The show also offers a unique cap toe design and a fully-stitched lightweight outsole for a more durable shoe. Based in Brazil, Cariuma is known for its “better-for-the-earth materials” that offset carbon emissions and utilize …

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Adidas vegan sandals

© Adidas

This Week in Vegan Shoes: Adidas “Plant and Grow” Sandals & Recycled Aluminum Foil Sneakers

This week sees two new interesting vegan shoe launches, both from German companies: sportswear producer Adidas and high-end sneaker brand nat-2. Adidas “Plant and Grow” sandals Adidas has launched its new EQT 93 “Plant and Grow” sandals, made from fully vegan materials including rubber and textile. Said to be inspired by “guerrilla gardening” (cultivating plants in public places that are not being cared for), the sandals have speckled soles that mimic soil. The Plant and Grow shoes are based on Adidas’ classic EQT 93 silhouette, but feature earthy colors such as Green Oxide, Brown, and Easy Yellow. They are said to “put comfort in every step”. Adidas has previously launched shoes made with mushroom leather, along with vegan football boots co-designed by Stella McCartney. In …

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Trash Planet unleashes new collection of vegan and recyclable sneakers and boots

© Trash Planet

Trash Planet Launches Sustainable Vegan Footwear Made From Apple Leather & Recycled Materials

Sustainable footwear company Trash Planet has unveiled its new collection of vegan and eco-friendly sneakers and boots. Crafted from sustainable and recycled materials such as apple leather, corn, rubber, and polyester canvas, Trash Planet’s new innovative footwear collection is cruelty-free and environmentally responsible. The company describes it as “a game-changer in the industry’s quest for genuinely greener options.”  Based in the UK, Trash Planet aims to revolutionise the fashion industry and set a new standard for sustainable fashion by pioneering the use of recycled materials to create cutting-edge recyclable fashion pieces.  “We are beyond excited to introduce our newest collection of vegan, recycled, and recyclable sneakers and boots,” said Holly Boxall, head of design at Trash Planet. Guilt-free fashion The vegan leather used for the …

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Reebok and Milk Makeup create a new vegan trainer collection

© Reebok

Reebok & Milk Makeup Launch 100% Cruelty-Free Footwear Collection

In a rare collaboration between brands from different industries, athletic wear company Reebok and vegan cosmetics brand Milk Makeup have partnered to launch a new cruelty-free footwear collection made with 100% vegan materials and zero animal byproducts. The designs in the new collection, dubbed Equipment Essentials, feature deconstructed elements, geometric patterns, vibrant accents, and logos. They are inspired by the equipment room at Milk Studios (Milk Makeup’s New York-based parent company), where “functional workwear is a must”.  The collection includes revamped versions of five classic Reebok sneaker designs: The Classic Vegan; Club C 85 Vegan; Classic Make It Yours Vegan; Club C Geo Mid Vegan; and BB 4000 II Vegan. Clean conscience Aside from footwear, the companies have also created a line of apparel which …

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Grounded People Shoes

©Grounded People

Grounded People Launches São Paulo Shoe Collection Made From Recycled Car Tires

Canadian fashion brand Grounded People (CNSX: SHOE)  announces its new unisex São Paulo collection is launching to customers throughout the US and Canada.  Named in recognition of São Paulo, Brazil – the state in which the shoes are manufactured – the collection is crafted from recycled materials and features high-top and low-cut styles in black and khaki colors. As part of the brand’s dedication to sustainability, the Collection features shoes with extra-durable outsoles made from used car tires (black) or volcanized natural rubber (khaki) to provide improved comfort and traction. The shoes also offer all-metal D hooks to provide reliability when lacing up and 100% recycled cotton, Grounded People says. Prices start at US $219, and the shoes are backed by the brand’s “industry-disrupting” five-year warranty …

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Degenerate shoe black

© Unless Collective

Vegan Footwear Market Now Worth $40.9Bn, Significant Growth Expected

According to a new report, the market for vegan footwear is worth $40.9 billion and is expected to grow with a CAGR of 7.98% through to 2030. Increasing awareness of the ethical issues involved in producing animal-based materials — such as animal cruelty and a high carbon footprint — is believed to be the biggest driver of growth. As more money is invested into animal-free materials, production techniques are rapidly improving, which is further boosting the market. However, research indicates that consumer awareness of vegan footwear is still not high, while animal-free shoes tend to be more expensive than those made with leather or other animal-derived materials. These factors could restrain the market. Over the forecast period, North America is predicted to be the region …

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© PUMA

PUMA to Phase Out Kangaroo Leather in Favour of Vegan Alternative

German sportswear brand PUMA has redesigned its KING football boot, replacing kangaroo leather with a vegan alternative. Called K-BETTER™, the new material consists mostly of nylon microfibre (of which at least 20% is recycled) and is said to outperform kangaroo leather in terms of touch, comfort, and durability. PUMA is so pleased with the material’s performance that it plans to phase out kangaroo leather boots altogether by the end of the year. The updated KING features a lightweight outsole with an external heel counter, a stability spine, and conical studs. Additionally, it has a lightweight removable sock liner with NanoGrip technology. A custom fit is available for women. Kangaroo-free boots PUMA launched its first vegan football boot — the King Plantinum 21 Vegan — about …

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vegtus' cactus leather sneakers

© Vegtus

Spanish Vegan Sneaker Brand Vegtus Expands With New Line Inspired by City Dwellers

Vegtus, which claims to be the first Spanish brand to make cactus leather sneakers, announced it will soon launch its new Spring Summer 2023 collection inspired by city dwellers and urban fashion. “The city is a constant source of inspiration for us, from fashion to culture, and is reflected in the new SS23 models,” Vegtus told culturamas. The new collection (yet to be discovered) has been designed for spring and summer, bringing new colors and shapes, but the recycled materials and cruelty-free leathers will remain the protagonists, said Vegtus. Cactus leather vs. cowhide Born and manufactured entirely in Spain, Vegtus — ‘Veg’ for vegan and ‘tus’ for cactus — uses Nopal cacti-derived leather for its ethical and sustainable sneaker and sandal collections, combining trend with …

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Vegan football boots

© Sokito

Sokito Launches First Ever Vegan Society Certified Football Boot

Eco-friendly sportswear brand Sokito has launched a vegan football boot made with recycled and sustainably sourced materials. Called the Devista Vegan, the boot features uppers made from a leather alternative containing 45% recycled nylon. The vegan suede lining is made from 85% plastic bottles, while the foam insole is 20% recycled rubber. The soleplate is made using castor beans, which are produced using 87% renewable carbon. Other shoe components such as the heel counter, thread, and laces are also made partially or entirely from recycled materials. The Devista Vegan is the first ever football boot to be certified by the Vegan Society, and only the second in the world to be certified vegan by any organisation. It is designed in the UK and ethically handmade …

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Grounded People Vegan Shoes

©Grounded People

Canada’s Grounded People Raises $2.5M to Expand ‘Industry-Leading’ Ethical Footwear

Ethical fashion brand Grounded People (CNSX: SHOE) announces it has received a “significant breakthrough” investment of $2.5M in capital from Vancouver-based Right Season Investments Corp. The brand, which specializes in fair wage and sustainable vegan shoes, says the capital will strengthen its leadership position and help expand its portfolio and distribution. In addition, Grounded People is preparing to launch a redesigned website and new collection of sustainable shoes beginning Friday, January 20th.  Known for its trendy unisex shoes, Grounded People says its line features ethically sourced, eco-conscious materials, produced in fair wage conditions. The brand’s PETA-approved footwear is almost entirely handmade from recycled materials in Brazil, in one of the world’s only exclusively vegan shoe factories.  The company adds it uses Blockchain technology for complete …

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primal soles' founder holding a pair of 100% recyclable shoe insoles made with cork

© PRIMAL Soles

PRIMAL Soles: World’s First 100% Recyclable Shoe Insoles Created from Cork

PRIMAL Soles, a startup based in the Netherlands, claims to be the first company in the world to create 100% recyclable shoe insoles made from natural Mediterranean cork and recyclable memory foam.  The company was founded in 2021 by David Even to create alternative shoe insoles that could be recycled and reused to reduce the amount of non-recyclable landfill waste produced by the footwear industry, specifically the insole industry. “Sustainability is at the core of our business model,” says Even. With maximum comfort and a minimal ecological footprint as the company’s goal, a team of experts designed an insole collection that offers wearers a soft, supportive base for the foot while also providing breathability, flexibility, and durability.   Responsibility for the entire product life-cycle According …

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THEDEGENERATE_shoe

© Unless Collective

UNLESS Collective and NFW Drop “World’s First Regenerative Sneaker” Made of 100% Plants & Minerals

UNLESS Collective, a regenerative fashion company, has partnered with plant-based material leader Natural Fiber Welding to create The UNLESS DEGENERATE, a biodegradable shoe that it describes as the world’s first regenerative sneaker. The UNLESS DEGENERATE is 100% composed of plants and minerals and is said to “decompose at the end of its life to birth something entirely new”. The production of the shoe involves zero plastics or petrochemicals, says UNLESS. Zero plastic waste streetwear Based in the US Pacific Northwest, UNLESS makes plant-based streetwear designed to leave zero plastic waste, stating that it operates the world’s first regenerative fashion platform. The company ensures all of its products can be repaired, recycled or harmlessly decomposed at the end of their useful life. Continued success for NFW …

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© RapidBox

Indian Vegan Leather Shoe Producer Rapidbox Raises $4.5M in Series A Funding

Rapidbox, an India-based startup producing vegan leather sneakers, has raised $4.5 million in a Series A funding round led by SIG Venture Capital. Other participants included Tanglin Venture Partners, India Quotient, and Ananya Goenka (an investment banking analyst). The startup, which also produces other fashion and sportswear items, says it will use the funding to improve customer experience, expand its product range, and further build the brand. Rapidbox sneakers feature uppers made from either high-gauge vegan leather or polyester yarns. According to the company, the soles, footbeds, and laces are all made from high-quality animal-free materials, ensuring the shoes will be long-lasting. Rapidbox products are sold via the company’s app and on marketplaces such as FlipKart and Myntra. The brand aims to provide high-quality shoes …

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Vegan Cactus Leather Shoes

©G.H. Bass

G.H. Bass Launches First Vegan Weejun Loafers with Desserto Cactus Leather

American footwear brand G.H. Bass, known for introducing the first penny loafers in 1936, announces it is releasing two vegan versions of its classic Weejun Loafer made from Desserto cactus leather.   “Cutting-edge” sustainability Launching for Fall/ Winter 2022, the new Cactus Leather Weejun Loafers feature alternative leather developed from nopal cactus leaves, and are available in Green, Burgundy and Black colorways. The Loafers include cactus leather soft liners and insoles, waxy threaded stitched seams and traditonal Weejuns lightweight outsoles.  The Cactus Leather Loafers are available on the G.H. Bass website and retail for $202. Attractive alt-leather Founded by Adrián López Velarde and Marte Cázarez, Desserto’s award-winning cactus leather quickly broke into sustainable fashion world as an attractive, toxin- and cruelty-free alternative to leather.  Following its …

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Allbirds Vegan Sneaker

©Allbirds

Allbirds Launches First 100% Vegan Sneakers Made from Upcycled Rice and Citrus Peels

Footwear brand Allbirds has announced the launch of the Plant Pacer, its first 100% vegan sneaker. While Allbirds is traditionally known for its natural line of shoes incorporating sheep’s wool, the Plant Pacer makes use of sustainable, plastic and petroleum-free plant leather.  88% less carbon The Plant Pacer offers the same signature comfort Allbirds is famous for, and is constructed from innovative materials like rubber, plant oils, upcycled rice hulls and even citrus peels.  The shoe’s eco-friendly ingredients mean it produces 88% less carbon than conventional animal leather, and 75% less than standard synthetic pleather. The Plant Pacer, which retails for about $135, also features lightweight eucalyptus-based TENCEL™Lyocell blend lining. Allbirds is offering a canvas version of the Plant Pacer constructed with organic cotton and …

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