RockstartTeam with Willicroft


Willicroft Secures €2M to Spread Sustainable Bean-Based Cheese Across Europe

Popular Netherlands alt cheese startup Willicroft announces today it has raised €2 million to fuel growth in the UK, Germany and the Nordics. Willicroft is environmentally focused and previously altered its recipes to a legume base for increased sustainability. The pre-seed round was led by Rockstart, Paulig’s venture arm PINC, Döhler and Feast Ventures as co-investors. The brand was previously backed by Capital V, the VC firm founded by prolific …


Margaret Coons, Nuts For Cheese

Margaret Coons ©Nuts for Cheese

Nuts for Cheese: “Within One Year of Market Entry We Gained National Distribution With Products in 45 States”

Nuts for Cheese started life as a plant-based cheese brand when founder and CEO Margaret Coons was working as a vegan chef and used the kitchen after hours to create her own original dairy-free cheese recipes. Nuts For Cheese makes a premium, organic line of indulgent cashew cheeses, and has gone from strength to strength, recently reporting that it has seen 50% year-over-year sales growth as it increases distribution across the US. …


Mommus cheese


The Evolving European Plant-based Cheese Landscape

A guest post from Future Grocery Shopping Monitoring the European plant-based cheese market for over two years now, we have seen a lot happening: numerous start-ups launched, supermarkets – even discounters – created their own plant-based cheese labels, while new players -some from traditional dairy and FMCG – entered the arena. The result is a very diverse palette of brands differing in size, product range and reasons for being active …


Mr & Mrs Watson cheese wheel cut in half

©Mr. & Mrs. Watson

Mr. & Mrs. Watson to Launch Plant-Based Fermented Gouda Cheese Wheel

Dutch plant-based cheese specialist Mr. & Mrs. Watson is reported to be launching a traditional style Gouda cheese this year made from protein-rich vegan ingredients. The Amsterdam company, which combines artisan fermentation proceses with plant-based techniques, has also launched a second seed funding round.   Best known for its selection of vegan cheeses, as well as its Amsterdam-based restaurant, Mr. & Mrs. Watson says its latest plant-based gouda innovation is fermented …


© iStock

Sponsored Post

Sweet Lupines – for Prolupin it is the future protein source!

The future of plant-based protein supply is growing right at our doorstep: the sweet lupine. Its seeds are some of the most protein-rich edible plants around. We recognized that early on – and since then we process varieties of the sweet lupine specially adapted to the requirements of the food industry. Lupines can be used as a premium ingredient for a wide range of products across all market segments. Our …



Courtesy of ProVeg International

Fermify Aims for “Full Disruption of Cows” by 2027 with Real Cow-Free Cheese

Fermify, an Austrian deeptech company developing an alt dairy platform for casein proteins, has announced the closing of its pre-seed funding. A consortium of climate tech and food investors have invested in Fermify’s pre-seed round to accelerate its casein production platform to produce real cheese without cows. The Vienna-based alt dairy company was founded in November 2021 by CEO Eva Sommer, who previously co-founded cultivated fat pioneer Peace of Meat …


Violife le rond

© Violife

Violife Launches Vegan Alternatives to the Most Iconic Cheeses of France and Italy

Violife has launched its two latest products in Europe: Le Rond and Prosociano. Nearly a year after its debut in French supermarkets, the brand, which is present in more than 50 countries around the world, introduces two alternatives to the most emblematic cheeses of France and Italy. Le Rond is described by the brand as extra creamy, round and mild, easy to use and can be eaten cold or fried, …


Mooliss "best-melting vegan mozzarella"

© Mooliss

“Best-Melting Vegan Mozzarella on the Market” by New York’s Mooliss Rolls Out Into 400 Pizzerias

New York-based brand Mooliss is to launch what it claims is the “best-melting vegan mozzarella on the market” into over 400 pizzerias across the US. Made from coconut, the Plant-Based Mozzarella-Style Shreds are currently sold for food service and a retail launch is planned for this June. The company says some pizzerias are already using the “smooth and creamy” cheese with “astounding success”. The product, which was developed by pizza …


Nuts for Cheese Whole Foods Market

©Nuts for Cheese

Canada’s Nuts for Cheese Reports 50% YOY Growth as US Expansion Continues to Accelerate

Nuts for Cheese, Canada’s leading manufacturer of artisan, organic dairy-free cheese, is rapidly expanding its award-winning product line across US natural channels. Boasting double-digit sales growth, the brand also plans to release its first non-dairy cream cheese in 2022.  Nuts for Cheese sells a range of innovative and versatile cheeses that can be sliced, shredded, spread or melted. Handcrafted with traditional aging techniques, its products are made from organic cashews, …


Miyoko's Creamery liquid vegan mozzarella

©Miyoko's Creamery

Miyoko’s Award-Winning Liquid Vegan Pizza Mozzarella in Whole Foods Launch

Miyoko’s Creamery’s award-winning new Liquid Vegan Pizza Mozzarella is launching in Whole Foods Markets in the South and Southern Pacific regions. The liquid cheese innovation offers superior melting qualities when cooked, according to CEO Miyoko Schinner, who told vegconomist the product will “revolutionize vegan pizza cheese”. The unique Liquid Vegan Pizza Mozzarella format differs from the conventional block or shredded cheese approach, which is made from organic cultured cashew milk, …


GFI State of Industry 2022


GFI’s 2022 State of the Industry Reports Reveal Record Global Investment in Alt Seafood

The Good Foods Institute (GFI) has released its annual State of the Industry Report covering the fields of cultivated, fermented and plant-based proteins, as well as alternative seafood. The report’s biggest findings are summarized here.  Asia Dominates Alt-Seafood Global investments in alternative seafood soared in 2021, nearly doubling the total amount invested in 2020. By far, the greatest concentration of investment and research activity took place in the Asia Pacific …


Babybel Plant-Based Cheese Snack

©Bel Brands USA

Bel Brands USA Announces Babybel Plant-Based Cheese is Now Available Nationwide in US

Bel Brands USA announces its highly anticipated Babybel Plant-Based cheese is now available at US retailers nationwide. The creamy dairy-free snack can be found in Whole Foods, Sam’s Club, and Fresh Thyme locations, as well as select Costco stores in the Southeast US. Availability will continue to expand throughout 2022.  Made to taste like Mozzarella cheese, Babybel Plant-Based is a vegan version of the company’s popular Mini Babybel cheese wheels, and …


Christian and Sean 'O Sullivan Taste the Future


Leading Startups Gather at “Taste the Future” to Showcase the Best in Alt-Protein

On March 24th, over 100 guests from journalism, finance and the alt-protein industry gathered at the Four Seasons in Beverly Hills for Taste the Future: an exclusive culinary experience showcasing some of the best innovations in animal-free protein. Organized by SOSV and Apeiron Investment Group, the event featured host appearances by Paul Wesley, Liam Payne and The Good Food Institute.  Eight food companies – Abbot’s Butcher, Grounded, Perfect Day, The …


meati-steak-filet on chopping board


US Plant-Based Sales Smash $7.4Bn as Conventional Dairy & Egg Industries Decline

Despite the economic hardships of the global pandemic, supply chain issues, and inflation, new data has revealed the unstoppable growth of the plant-based industry in the US. Retail sales of plant-based foods grew 6.2% in 2021 bringing the total plant-based market value to a record high of $7.4 billion. According to market research by the Plant Based Foods Association, The Good Food Institute, and SPINS, plant-based food retail sales grew …


Miruku Co-Founders - Amos Palfreyman, Ira Bing and Harjinder Singh

©Miruku Co-Founders - Amos Palfreyman, Ira Bing and Harjinder Singh

Former Dairy Exec Founds Miruku, Using Plants Instead of Cows to Create Dairy Proteins

Miruku, a New Zealand alt dairy startup, has announced an oversubscribed $2.4 million seed investment round. The company is developing dairy proteins in plants through its proprietary molecular farming platform to create real cheese and yogurt without cows.  Miruku is modifying plant cells to have them produce dairy proteins, sugars, and fats as though they were tiny cellular factories. As the company notes, cows already use plants to produce these …