Willicroft b-corp


Willicroft Becomes Europe’s First Plant-Based Cheese B-Corp

Willicroft, the vegan cheese specialist based in Amsterdam, has become the first plant-based cheese brand in Europe to achieve B-Corp certification. The news comes as Willicroft opens its first brick-and-mortar store stocking a selection of the best up-and-coming plant-based cheeses. The B-corp certification addresses the social and environmental performance, transparency, and accountability of a business’s operations and covers five key areas: governance, workers, community, environment, and customers. Willicroft scored a …


Expo West 2022 Outdoor Event

©Natural Products Expo West

Expo West 2022 Recap – The Top 8 Plant-Based Innovations

Natural Products Expo West, the world’s largest natural and organic trade show, successfully held its first in-person event after a two-year hiatus last week, from March 8-12. The highly anticipated show attracted more than 2,700 exhibitors and 57,000 industry attendees to Anaheim, CA to make personal connections, attend keynote talks and discover the latest innovations in natural food, beverages and ingredients.  Vegconomist was on-site seeking out the most interesting, creative …


GTFO It's Vegan Salmon Sashimi/ Sushi

©GTFO It's Vegan

GTFO It’s Vegan Signs with KeHe and Sysco to Bring Best-Selling Vegan Sashimi Nationwide

Online retailer GTFO It’s Vegan announces it has obtained US national distribution for its plant-based sashimi through both KeHe and Sysco.  The distribution deal will bring GTFO’s private label sashimi line, which includes plant-based tuna, salmon, sailfish and calamari, to restaurants and grocery stores across the US. The brand’s tuna and salmon sashimi is also now available at Beyond Sushi, an NYC restaurant chain famous for its creative vegan sushi …


GOOD PLANeT Foods smoked cheese wheels


GOOD PLANeT Foods Launches “First of a Kind” Vegan Smoked Cheese Wheels

GOOD PLANeT Foods has introduced two new products in the form of plant-based cheese wheels: Real Smoked Cheddar and Real Smoked Gouda. GOOD PLANeT Foods‘ new plant-based cheese wheels debuted at Natural Products Expo West and are created from allergen-free ingredients. The company says that the cheeses are smoked for hours with real apple wood chips, which it claims makes them the first plant-based cheese of their kind. “We are …


Primula Perfectly Plant cheese


Primula to Launch Perfectly Plant ‘First Ever’ Vegan Tube Cheese This Month

Primula, the world’s first long-life spreadable cheese brand, has revealed its entry into the UK plant-based market with its Perfectly Plant range set to launch 14th March. Primula claims Perfectly Plant is the first plant-based cheese available in a tube format and comes fully certified by the Vegan Society.  Primula identified a plant-based range as its new target after its research found 500,000 Brits had given up meat since 2020 …


Peet's Coffee Spring Menu

©Peet's Coffee

Peet’s Coffee is Launching New Plant-Based Drinks and Sandwiches

American coffee chain Peet’s Coffee announces a new Spring plant-based menu that will officially launch on March 9. Rather than offer a single vegan option, Peet says the new menu is a fully dedicated selection crafted with Beyond Meat, JUST Egg and Violife cheeses, plus several specialty drinks.  The new items include:  Plant-based Mediterranean Flatbread wrap – Crispy lavash bread with warm JUST Egg and Violife vegan smoked provolone cheese, …


ProProtein founder Kaisa Orgusaar

Founder and CEO Kaisa Orgusaar © ProProtein

Estonia: ProProtein Opens Seed Round for Cow-Free Casein

ProProtein, the female-driven Estonian alt dairy startup, has initiated a seed funding round to develop its precision fermentation platform. Looking for €700,000, ProProtein aims to develop scalable biotech to produce dairy proteins from yeast. Through March and April, ProProtein will be raising its seed round funding, following the company’s announcement of a successful casein expression by co-founder and CSO Tiina Tamm PhD. Caseins are essential functional proteins in milk that …


hemp and cauliflower cheese

© Grounded Foods

Grounded’s Hemp and Cauliflower Cheese Launches Across 364 Sprouts Farmers Market Stores

Grounded Foods today announces the launch of its innovative hemp and cauliflower cheese into 364 Sprouts Farmers Market locations across the US, marking the LA-based brand’s first national retail rollout. “We firmly believe that it’s possible to satisfy people’s craving for dairy cheese using existing, natural and underutilized plant resources—stuff that comes from the ground,” Veronica Fil The cheese is made with a novel fermentation process that replicates dairy cheese …


Better Dairy team

©Better Dairy

Better Dairy Raises €22M at Forefront of Cow-Free Dairy Cheese

Better Dairy has raised $22 million in Series A funding, as the UK foodtech continues to develop its animal-free dairy portfolio. Using precision fermentation, Better Dairy is developing several aged and mature animal-free cheeses that it claims are molecularly identical to traditional dairy without using animals. Better Dairy is currently in the R&D phase of its animal-free dairy product development and intends to use the fresh $22 million funding to …



©Wholly Veggie

The 8 Most Exciting Brands Saving Food Waste by Upcycling Ingredients

Here at vegconomist we applaud and support innovation in plant-based but especially those who are working on upcycling ingredients and helping to solve the horrific global issue of food waste whereby around a third of the food produced around the world is discarded. The issue is beyond imperative but it is not beyond solution, so we here celebrate some of the brands innovating for our planet, upcycling ingredients from spent …



Kraft Heinz and NotCo Join Forces to Create The Kraft Heinz Not Company

The Kraft Heinz Company and TheNotCompany, Inc. announce new joint venture The Kraft Heinz Not Company, which will be centered in Chicago. The Kraft Heinz Not Company LLC will operate under Kraft Heinz and combine NotCo’s patented AI-driven food technology with Kraft Heinz’s iconic brands and powerful scaling capabilities. The two companies say they will work together to develop premium, co-branded plant-based products with an unprecedented focus on speed, quality …


Preposterous Foods/ Odd Burger

©Preposterous Foods

Odd Burger Launches Preposterous Foods in Partnership with Sysco

Canadian fast food chain Odd Burger announces the launch of Preposterous Foods, a new range of plant-based meat and dairy products. The company says the new line will be distributed exclusively through Sysco, the world’s largest foodservice company.  Featuring minimally processed foods made from ingredients like chickpeas, oats and wheat gluten, the Preposterous line will initially offer 10 plant-based items: meatless wings, beefy ground meat, gyro meat, breakfast sausage, and a …


Babybel Plant-Based Cheese

©Bel Brands USA

Bel Brands USA to Launch Babybel Plant-Based As Part of Dairy-Free Expansion

Bel Brands USA, the producer of popular Babybel, Boursin and The Laughing Cow cheeses, announces new plans to significantly expand its plant-based cheese line. Babybel Plant-Based will debut nationwide across the US next month, with additional product launches planned for the company’s  Nurishh and Laughing Cow brands. A dairy-free take on the iconic snack-size cheese, Babybel Plant-Based will soon join Bel Brand’s other recent dairy-free innovations, such as Boursin Dairy-Free …


Cheeze & Thank You

© Cheeze & Thank You

Cheeze & Thank You: “Artisanal, Funky, & Interesting” Vegan Cheeses

Megan Schmitt began dabbling in plant-based cheesemaking six years ago, while she was transitioning from vegetarian to vegan. After receiving overwhelmingly positive responses from both vegans and non-vegans, her company Cheeze & Thank You was born. Schmitt found that nobody was making the kind of “artisanal, funky, and interesting” plant-based cheeses she wanted to see, with many of the available options falling short in terms of taste and texture. She …


numu vegan mozzarella


Whole Foods Switches Cheese on Its Plant-Based Pizzas to NUMU Vegan Mozzarella

Whole Foods US has swapped the Daiya cheese on its plant-based pizzas for NUMU vegan mozzarella. The change has taken place at all locations nationwide. NUMU was founded by New Yorker Gunars Elmuts, who was disappointed with the lack of vegan cheese at pizzerias when he first began eating a plant-based diet in 2011. At the time, many chefs were unimpressed with the functionality of vegan cheeses and were reluctant …