Until a few years ago, plant-based egg alternatives were a largely unknown niche product whose product range was limited to replacements for the egg content in baked goods. Since then, the market for high-quality egg substitutes has taken off, largely fueled by the launch of the internationally popular scrambled egg substitute JUST Egg in 2017.
Read More...Available across the US, Canada, Singapore, South Korea, South Africa, Hong Kong, China, and Europe in Q4 2022, JUST Egg is the fastest expanding egg brand in the world. Supported by tennis superstar Serena Williams and actor Jake Gyllenhaal, JUST Egg is a global phenomenon that continues to prove the increasing demand for nutritious egg substitutes.
Growing innovation power of the plant egg category
Innovation and variety in plant-based egg alternatives are driving growth as consumers continue to turn to cruelty-free products. Data on the vegan eggs market shows that sales of vegan egg substitutes are expected to reach a value of close to $3.3 billion by 2031, rising at a CAGR of around 8.3%.
Product development and innovational power are increasing on a global scale. In 2022, Indian startup Evo Foods successfully launched the first heat-stable and plant-based boiled egg after establishing itself as a known producer of plant-based liquid eggs.
Moreover, by making use of cellular agriculture, companies like Onego Bio Ltd from Finland are already working on an animal-free egg protein that is produced with a specific precision fermentation process creating identical egg white protein without the need for animals. At the same time, food tech pioneer Fiction Foods already revealed its cellular agriculture egg alternative launch to be in Q3 2022.
The market launch of more high-quality egg alternatives, whether in powder, liquid, or hard-boiled form, is expected in 2023. Subscribe to the vegconomist newsletter to keep up to date with the latest developments in the egg alternatives market.
Food tech leader Eat JUST reveals its best-selling JUST Egg has achieved price parity with premium chicken eggs, reports Food Navigator-USA. According to company data, the price for a 12 oz bottle of liquid JUST Egg has dropped to $3.99, about the same as the average cost of a premium 12-count chicken egg product. Data from the past three years shows the price gap between JUST Egg and its competitors …
This week, plant-based egg brand Zero Egg sponsored a Dominican Heritage event hosted by Gracie Mansion, the official residence of NYC Mayor Eric Adams. With 1,600 guests, the event was the city’s largest heritage event this year and featured a full spread of plant-based dishes made with Zero Egg. During the all-vegan event, guests enjoyed plant-based takes on traditional Dominican cuisine, including tostones, maduros, gazpacho, and revuelto de hueve con …
On August 1st, India’s Evo Foods opened preorders in Mumbai for its new plant-based egg products — protein patties and cubes in Original and Peri Peri flavours. Just 24 hours later, sales had reached over a thousand units, despite the fact that preorders were only available to newsletter subscribers and the brand had not paid for any advertisements. This success is a testament to the growing demand for plant-based products …
This summer, food tech leader Eat JUST launched its first large-scale marketing tour for JUST Eggs. Taking place at festivals across the US, Eat Just says the tour is bringing much-needed plant-based options to major events such as Bonnaroo, Broccoli City, and the Electric Daisy Carnival. Feeding the masses Organized by Adrian Santos, JUST Egg’s Director of Field Marketing, The Really Good Eggs Tour was created to get “millions of …
Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and actor Jake Gyllenhaal, who are both investors in the brand. The ads will air in major markets like Chicago, Los Angeles and New York City and are part of a larger campaign that will include billboards and extensive social media promotions. Intended to poke fun at elite celebrity lifestyles, the ads are …
A project called Plantalicious at the Centre for Food Education and Research (CFER) has created what it claims is Portugal’s first vegan egg. Plantalicious was founded by researcher Mayla Araújo and CFER CEO Daniel Abegão. The project’s liquid egg substitute was developed after five years of research, with the aim of catering to Portugese vegans and those with egg allergies. Made from soy, the plant-based egg provides a more sustainable …
Israel’s YO-Egg has secured $5 million in an oversubscribed seed funding round led by Stray Dog Capital and NFX. The latter is a tech investor which has never previously invested in a food company. Other investors included Surround Ventures and Secret Chord Ventures. YO-Egg will use the funding to increase production in preparation for its launch at US restaurants, with the ultimate aim of producing 50,000 plant-based eggs per day. …
Evo Foods and Ginkgo Bioworks have announced they are working together to develop animal-free egg proteins. As part of the collaboration, Evo will use Ginkgo’s Cell Development Kits (CDKs) to cut costs and speed up development times. While the Indian company has already successfully developed plant-based egg alternatives, it is looking to further improve the properties of its next generation of products. Through the use of Ginkgo’s CDKs, Evo will …
India’s Evo Foods is to exhibit its plant-based egg alternatives outside its home country for the first time ever. The company will feature its animal-free boiled and liquid eggs at a product showcase in San Francisco. Potential restaurant and retail customers, as well as investors and journalists, are all invited to attend and sample the eggs. The event will take place on April 27 at WeWork, Waterfront Plaza, San Francisco …
The Good Foods Institute (GFI) has released its annual State of the Industry Report covering the fields of cultivated, fermented and plant-based proteins, as well as alternative seafood. The report’s biggest findings are summarized here. Asia Dominates Alt-Seafood Global investments in alternative seafood soared in 2021, nearly doubling the total amount invested in 2020. By far, the greatest concentration of investment and research activity took place in the Asia Pacific …
Plant-based protein company Hodo announces it is launching the All Day Egg Scramble, a prepared egg alternative, in 1,500 retail stores across the US. The new plant-based egg will be available at Whole Food and Natural Grocers nationwide, with Sprouts and other retailers adding the product in coming months. The scramble will also be sold through foodservice. Made from minimally processed ingredients, the All Day Scramble was created to offer …
Eat Just, Inc. announces today that its mung bean protein — the key ingredient in global phenomenon JUST Egg — has received approval from the European Commission, paving the way for a European launch in Q4 of this year. JUST Egg is the fastest growing egg brand in the USA and also retails across Canada, Singapore, South Korea, South Africa, Hong Kong and China. In October of last year, the protein was initially …
Float Foods, the Singapore vegan egg start-up, has been awarded ‘Best Health or Wellness Food’ at the World Food Innovation Awards 2022 for its plant-based OnlyEg White formulation. The egg alternative beat finalists in the same category such as ALDI and Heura Foods. In its eighth annual edition, the awards ceremony was held during the International Food and Drink Exhibition, with the judging panel including senior food industry figures, including …
Condiment maker Only Plant Based!, Mrs. Goldfarb’s Unreal Deli and Acelerate are partnering to create America’s first vegan sub shop chain. The new chain is now operating through Acelerate’s ghost kitchen and delivery platform in Austin, Denver, LA, NYC, and Raleigh, with more cities to come. Through the partnership, Only Plant Based! is supplying its creamy eggless dressings, mayo and sour cream to top Unreal Deli’s submarine sandwiches. The two …
Despite the economic hardships of the global pandemic, supply chain issues, and inflation, new data has revealed the unstoppable growth of the plant-based industry in the US. Retail sales of plant-based foods grew 6.2% in 2021 bringing the total plant-based market value to a record high of $7.4 billion. According to market research by the Plant Based Foods Association, The Good Food Institute, and SPINS, plant-based food retail sales grew …
