Egg Alternatives

Until a few years ago, plant-based egg alternatives were a largely unknown niche product whose product range was limited to replacements for the egg content in baked goods. Since then, the market for high-quality egg substitutes has taken off, largely fueled by the launch of the internationally popular scrambled egg substitute JUST Egg in 2017.

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Available across the US, Canada, Singapore, South Korea, South Africa, Hong Kong, China, and Europe in Q4 2022, JUST Egg is the fastest expanding egg brand in the world. Supported by tennis superstar Serena Williams and actor Jake Gyllenhaal, JUST Egg is a global phenomenon that continues to prove the increasing demand for nutritious egg substitutes.

Growing innovation power of the plant egg category

Innovation and variety in plant-based egg alternatives are driving growth as consumers continue to turn to cruelty-free products. Data on the vegan eggs market shows that sales of vegan egg substitutes are expected to reach a value of close to $3.3 billion by 2031, rising at a CAGR of around 8.3%.

Product development and innovational power are increasing on a global scale. In 2022, Indian startup Evo Foods successfully launched the first heat-stable and plant-based boiled egg after establishing itself as a known producer of plant-based liquid eggs.

Moreover, by making use of cellular agriculture, companies like Onego Bio Ltd from Finland are already working on an animal-free egg protein that is produced with a specific precision fermentation process creating identical egg white protein without the need for animals. At the same time, food tech pioneer Fiction Foods already revealed its cellular agriculture egg alternative launch to be in Q3 2022.

The market launch of more high-quality egg alternatives, whether in powder, liquid, or hard-boiled form, is expected in 2023. Subscribe to the vegconomist newsletter to keep up to date with the latest developments in the egg alternatives market.

plant-based-egg-Nestlé

©Nestlé

Nestlé Launches Plant-Based Egg Product in Latin America

Following last week’s news of the F&B conglomerate’s vegan foie gras product for Spanish and Swiss retail, Nestlé announces it has developed a plant-based powdered egg mix which is being tested under the Malher brand in Central America, with plans to expand to further markets within Latin America. The egg product is soy based, suitable for scrambled eggs and omelettes, and according to Nestle offers a reduced amount of saturated fat and cholesterol but with the same protein at an affordable price. Nestle launched a vegan egg alternative under the Garden Gourmet brand last summer, called vEGGie, along with a plant-based shrimp called Vrimp. It states that “R&D teams are also exploring novel solutions for affordable, time-stable protein blends that can be used as meat …

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Nepra Egg White Replacer

©Nepra Foods

Nepra Foods Launches Commercial Production of Egg White Replacer for Baking

Colorado-based Nepra Foods announces it has begun commercial production and in-plant trials of its Essential brand Egg White Replacement Powder (EPB-ER1), a proprietary egg white replacer for wholesale bakeries. According to Nepra, which produces a range of nutritious and allergen-friendly foods, the plant-based powder is intended for producers who want to remove or reduce eggs in an existing product formulation.  Lowering costs While most plant-based egg products on the market replace the taste and texture of whole cooked eggs, such as scrambled eggs, Nepra’s EPB-ER1 is designed for commercial bakers that use a chicken-based egg white powder, but are looking to switch to an animal-free alternative.  Egg white powder is an important ingredient for large bakeries, which often rely on the unique structural and binding …

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MingsBings @ Mr. Tofu Store

© Mr. Tofu

MingBings Launches Plant-Based Pockets into Mexico via Retail Chain Mr. Tofu

Plant-based frozen food brand MingsBings announces it has launched in Mexico, marking the brand’s first international expansion. MingBings will now be available at Mr. Tofu, Mexico’s leading plant-based retail chain, both in-store and online.  Founded by Iron Chef Ming Tsai, MingBings offer a modern Asian take on ancient Chinese “bings” (flatbreads) in familiar flavors like Cheeseburger, Sausage and Peppers, Buffalo Cauliflower and Fiesta. The fully gluten-free and vegan pockets are currently offered in over 3,500 US grocery stores, including Sprouts, Wegmans, select Targets and Whole Foods. The brand can also be found at major concession locations such as Fenway Park and Hard Rock Stadium, as well as colleges, universities and prep schools.  In October, MingsBings partnered with JUST Egg to debut new breakfast pockets featuring …

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Kraft Heinz Not Co Joint Venture

©Kraft Heinz/ Not Co

Kraft Heinz and NotCo Reveal First Joint Products: Animal-Free Cheese and Mayo

Kraft Heinz Co. and food tech startup NotCo reveal the first products of their innovative partnership will be animal-free cheese slices and mayonnaise. Beginning in November, Not Cheese will be tested in 30 Cleveland, OH stores, with a national rollout planned for later next year. The two companies’ new mayo is also expected to launch in early 2023, reports Bloomberg.  Kraft Heinz and NotCo joined forces to create The Kraft Heinz Not Company in February to accelerate the development of affordable plant-based foods. Combining Kraft’s iconic brands with NotCo’s AI-driven technology, Kraft stated the venture would develop premium, co-branded products with an “unprecedented” focus on speed, quality and scale.  Cheese singles The newly unveiled products include dairy-free Not Cheese, which recreates Kraft’s classic Singles slices in …

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JUST Egg Starbucks Bites

©JUST Egg

Starbucks USA Trials New Plant-Based Menu With JUST Egg and Daring Chicken

Starbucks USA is now testing 18 new menu items at several stores, including six all-vegan savory and dessert options. The new selection includes sous vide bites made with JUST Egg and Daring plant chicken, reports VegNews. The limited-time menu is currently available at three Starbucks stores in the DC Metro area and includes: Plant-Based Chicken Sausage and Pepper Sous-Vide Bite (Daring jalapeño chicken sausage and JUST Egg) Plant-Based Smoky Poblano & Black Bean Sous-Vide Bite (JUST Egg base with black beans, lime zest, sweet corn, roasted poblano peppers, and smoky chipotle chili)  Plant-Based Chicken Sausage & Pepper Sandwich Mini (A sandwich version of its test chicken sausage bite) The chain is also testing several new sweets:  Golden Ginger Coconut Boba Bite (Inspired by Taiwanese boba …

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Vegan Chorizo Breakfast

© MingsBings

MingsBings and JUST Egg Debut New Breakfast Pockets with Plant-Based Eggs and Cheese

In celebration of World Egg Day, Asian street food brand MingBings and JUST Egg are launching four new breakfast pockets featuring plant-based eggs and cheese. Developed by Iron Chef Ming Tsai, the breakfast bings – “bings” refer to a type of savory Chinese flatbread – represent the brand’s first entry in the breakfast category,  The new items are launching Friday, Oct. 14th on MingsBings.com and are available in four flavors:  Plant-Based Egg & Cheese: A  combination of JUST Egg, dairy-free cheddar and potato  Plant-Based Sausage, Egg & Cheese: A twist on an all-American breakfast, w/ sausage, JUST Egg, dairy-free cheddar and potato Plant-Based Chorizo, Egg & Cheese: A Southwestern breakfast w/ chorizo, JUST Egg, dairy-free cheddar, peppers, onions, black beans, corn and potato Plant-Based Veggie, …

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vegan pakes made with the happy mix

© The Happy Mix Co.

The Happy Mix Co’s Just Add Water Vegan Pancake Mix Inspired by the Caribbean

Happy Mix Co. is a UK vegan brand that sells vegan pancake mixes that only require you to add water. The company was founded by Ramon Marshall in 2021, on a mission to offer the best vegan foods ever.  Coming from Barbados, where buttermilk pancakes are part of the food culture, Marshall decided to debut on the market with an easy-to-make vegan pancake mix, that offered a similar taste to the original buttermilk pancakes.   In April this year, the company launched its first product, American Style Buttermilk Pancake Mix, through its website and social media. In its ongoing Facebook campaign, the company promises customers that its easy mix delivers the tastiest, fluffiest pancakes ever. Vegan pancake mix with a short ingredients list The Happy Mix Co. …

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Plant-Based Egg Substitute

©AcreMade

PURIS Launches AcreMade Plant-Based Egg Made From Upcycled Peas

PURIS, a leading supplier of pea protein in North America, announces the launch of its first consumer brand: AcreMade plant-based eggs. Its debut product, the Plant-Based Egg Substitute, is a shelf-stable powder that can be scrambled, cooked or baked.  Described as a “game-changer” for egg-based cooking, AcreMade’s Plant-Based Eggs are nutritionally comparable to traditional eggs with 5 grams of protein per serving and zero grams of cholesterol. The eggs are also free from the top nine allergens, including gluten and soy.  According to AcreMade, it is the only brand to use yellow field peas as the main protein source for a plant-based egg. The brand’s Upcycled Certified™pea starch benefits the environment by helping to build soil health and requiring few resources to grow. Upcycled Certified™ …

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French brand Le Papondu's vegan egg

© Le Papondu

Female-Led French Brand Le Papondu Launches Vegan Beaten Egg

French brand Le Papondu has launched its vegan egg alternative after years of research and development. Engineers Sheryline Thavisouk and Philippine Soulères first began developing the plant-based egg in 2017, and have been working full-time on the project since 2019. After numerous trials and a successful crowdfunding campaign with 600 backers, the pair began working with a culinary laboratory. This led to the development of their first commercial product, Papondu Beaten. The beaten egg alternative is made from a short list of ingredients, including fava bean flour, oil, water, salt, carrot, and methylcellulose. It is said to be suitable for use in a range of dishes, such as omelettes, egg muffins, and fresh pasta. Le Papondu is also working on a whole egg alternative, which …

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Vegan bacon breakfast sandwich

Vegan Bacon Sandwich ©Gregory's Coffee

5 US Coffee Chains Embracing 100% Plant-Based Breakfast Sandwiches

While coffee giants like Dunkin’, Starbucks and Tim Hortons have gradually adopted more vegan-friendly options in recent years, such items have largely been limited to dairy-free milks and the occasional plant-based sausage. Now, a growing number of smaller US chains are taking the initiative to offer consumers fully vegan versions of breakfast favorites, including bacon, sausage, eggs and cheese. Here we present some of the most notable names leading this trend: 1. Peet’s Coffee  Peet’s, which operates over 200 locations in 11 states, first introduced the Everything Plant-Based Sandwich as a limited-time offering in early 2021. But the item, which features a Beyond Sausage with folded JUST Egg and melted vegan cheddar, was so phenomenally successful the chain added it back permanently one year later. …

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Zero Egg frozen egg alternative

© Zero Egg

Zero Egg Launches “World’s First” Plant-Based Frozen Scrambled Egg

US food-tech startup Zero Egg is set to launch what it claims is the first ever plant-based and ready-to-eat frozen egg alternative in scrambled format. The plant-based egg, which is called Scoopable Scramble, will be available to the foodservice and manufacturing industries. Made from a proprietary blend of plant proteins, it is said to have the same taste and texture as conventional chicken eggs. It is also described as chef-ready with a 100% yield (meaning there is no food waste). “A game-changer in the egg category” Zero Egg first launched in 2020, claiming to be “the first plant-based egg replacement that tastes, looks, and functions like an ordinary egg”. Just a month later, the company secured $5 million in a funding round. Since then, Zero …

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Onego Bio Egg White

©Onego Bio

Perfect Day Unveils ‘nth Biology’ Hub, Partners with Onego Bio for Egg White Proteins

Alternative dairy leader Perfect Day announces the launch nth Bio – a new enterprise biology business that will offer the company’s precision fermentation expertise and technology to companies around the world. The startup also reveals nth Bio’s first public partner as Onego Bio, which specializes in making animal-free egg whites. Based in Salt Lake City, nth Bio seeks to accelerate the development of more responsibly sourced food, pharmaceuticals and textiles using the power of precision fermentation. To accomplish this, nth provides bioengineers access to critical tools, expertise, infrastructure and technology needed to create impact in the food sector and beyond.  According to the company, the name ‘nth’ perfectly describes its larger vision and mission.  “The name nth Bio comes from the exponential impact we stand …

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OnlyEg Float Foods

OnlyEg ©Float Foods

Float Foods’ OnlyEg Wins Best Plant-Based Functional Award

Float Foods’ OnlyEg was named Best Plant-Based Functional Award at the Plant Based Expo in New York City last week. The winning product in the category was OnlyEg XL Omelette, an extra-large omelette format that can be used for omelettes as well as a wide range of applications, from breakfast menus to burgers, sandwiches and crepes. Based in Singapore, Float Foods‘ legume-based egg, offering distinct egg yolk and egg white components, was first introduced in 2020, claiming to be Asia’s first commercial plant-based whole egg substitute. The company secured SGD $2.2 million (approx USD $1.66 million) in an oversubscribed seed funding round in June 2021, and just last month revealed the “first” plant-based tamagoyaki (Japanese-style omelette) in Asia. The judging panel considered over 140 entries …

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Scramble OGGS

© OGGS

Scrambled OGGS Launches in Over 500 Sainsbury’s Stores Across the UK

UK egg alternative brand OGGS  is launching its plant-based Scrambled OGGS over 500 Sainsbury’s stores across the UK this September 14th.  According to Oggs, Sainsbury’s has decided to increase distribution from 126 to almost every store following the news that Scrambled OGGS is the UK’s best-performing egg alternative. CEO and Founder of OGGS, Hannah Carter, commented: “The launch of Scrambled OGGS® nationwide marks the next stage in our mission to remove unnecessary egg products from the food chain. If you could switch eggs for a plant-based option that tastes great and produces 60% less CO2e – why wouldn’t you?” No more breakfasts without eggs Sales of plant-based egg alternatives in the UK have grown by 99% in the last year, with vegans and carbon-reducers looking …

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Neggst whole vegan egg

© Antonios Mitsopoulos/Neggst

Neggst Raises €5M for Whole Vegan Egg With Shell

Germany’s Neggst has raised €5 million in seed funding for its whole vegan eggs, which feature a white, a yolk, and a biodegradable shell. The round was led by Green Generation Fund (GGF), with participation from BayWa AG, RWZ, Corecam Capital Partners, and various notable angel investors. The company says it is in talks with other potential investors for a second funding round. Neggst was founded in 2021 by Veronica Garcia-Arteaga and Dr. Patrick Deufel. While carrying out research work at the Fraunhofer Institute, Garcia–Arteaga set out to create an egg alternative that was not just a substitute but an upgrade. According to the company, the resulting plant-based egg is virtually indistinguishable from conventional chicken eggs in terms of taste, appearance, functionality, and nutritional value. …

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