Egg Alternatives

Until a few years ago, plant-based egg alternatives were a largely unknown niche product whose product range was limited to replacements for the egg content in baked goods. Since then, the market for high-quality egg substitutes has taken off, largely fueled by the launch of the internationally popular scrambled egg substitute JUST Egg in 2017.

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Available across the US, Canada, Singapore, South Korea, South Africa, Hong Kong, China, and Europe in Q4 2022, JUST Egg is the fastest expanding egg brand in the world. Supported by tennis superstar Serena Williams and actor Jake Gyllenhaal, JUST Egg is a global phenomenon that continues to prove the increasing demand for nutritious egg substitutes.

Growing innovation power of the plant egg category

Innovation and variety in plant-based egg alternatives are driving growth as consumers continue to turn to cruelty-free products. Data on the vegan eggs market shows that sales of vegan egg substitutes are expected to reach a value of close to $3.3 billion by 2031, rising at a CAGR of around 8.3%.

Product development and innovational power are increasing on a global scale. In 2022, Indian startup Evo Foods successfully launched the first heat-stable and plant-based boiled egg after establishing itself as a known producer of plant-based liquid eggs.

Moreover, by making use of cellular agriculture, companies like Onego Bio Ltd from Finland are already working on an animal-free egg protein that is produced with a specific precision fermentation process creating identical egg white protein without the need for animals. At the same time, food tech pioneer Fiction Foods already revealed its cellular agriculture egg alternative launch to be in Q3 2022.

The market launch of more high-quality egg alternatives, whether in powder, liquid, or hard-boiled form, is expected in 2023. Subscribe to the vegconomist newsletter to keep up to date with the latest developments in the egg alternatives market.

Popular Organisations & Brands
Vegan NotMayo Jar

© The Kraft Heinz Not Company

NotMayo Expanding to US Target Stores Nationwide

The Kraft Heinz Not Company announces its popular NotMayo will launch in US Target stores nationwide this month. Created with NotCo’s AI-driven food tech, NotMayo is made to offer the same look, taste and texture as egg-based mayo and can replace mayo in any traditional recipe.  According to The Kraft Heinz Not Company, current plant-based mayonnaise options aren’t meeting consumer expectations, with data showing just a quarter of plant-based mayo buyers become repeat consumers. NotMayo, available in 15 oz jars, is said to have the same savory and creamy taste of animal-based mayo and can be enjoyed in any summer or grilling dish, from burgers and French fries to BLTs and potato salad.  The Kraft Heinz Not Company, a joint venture between CPG giant Kraft …

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Organisations and Brands:NotMayoThe Kraft Heinz Not Company
Crackd's Quiche Lorraine made with vegan eggs

Image courtesy of Crackd

Crackd The No-Egg Quiche Featuring THIS Isn’t Streaky Bacon & Applewood Vegan Cheeze Launches in Tesco

British brand Crackd today announces the launch of a new range of vegan-certified quiches featuring its plant-based liquid egg product The No-Egg Egg. The quiches are set to launch exclusively at Tesco stores at the end of May. To develop its Crackd The No-Egg Quiche range, Crackd partnered with plant-based companies THIS and Applewood Vegan to offer three vegan versions of classical flavours: Quiche Lorraine, Cheeze & Broccoli, and Caramelised Red Onion. The new launch responds to consumer research showing an increased demand for ready-to-eat plant-based options. Interest in the category surged during lockdown when quiches became popular among consumers as mealtime options, explains Crackd. A versatile egg replacer Last month, Crackd’s quiche range won silver and bronze awards at the 2023 Farm and Deli …

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Organisations and Brands:CrackdTesco
kewpie vegan mayo

©Q & B Foods Inc.

Cult Favorite KEWPIE Introduces Vegan Mayo Dressing and Spread

Q & B Foods, a division of Japan’s Kewpie Corporation, announces it is launching KEWPIE Vegan Mayo Dressing and Spread in a new 64 oz size. Described as an innovative mayonnaise alternative, KEWPIE Vegan Mayo is a plant-based version of the company’s highly popular Japanese KEWPIE mayonnaise.  KEWPIE Vegan Mayo is said to offer a rich flavor and smooth texture that closely resembles that of traditional mayo. The kosher and gluten-free product can be used across a wide range of dishes, including salads and sandwiches, and provides a base for a variety of dressings.  KEWPIE has an ambient shelf life of nine months, and the company states the new 64 oz. container can be utilized both at home and in food service. The product has also …

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Organisations and Brands:KEWPIE
Onego Bio_Bioalbumen whisk

© Onego Bio

Onego Bio’s Animal-Free Egg White Wins Fast Company 2023 World Changing Ideas Award

Fermentation startup Onego Bio announces its development of Bioalbumen™, an animal-free egg white protein, has been selected as a winner in Fast Company’s 2023 World Changing Ideas Awards. Bioalbumen was named the Winner of the Food category and a Finalist in the Agriculture category.  Produced with precision fermentation, Bioalbumen harnesses a scalable biotech process that uses the microorganism Trichoderma reesei. In a method akin to beer production, the microbes are fed water, sugar, and certain minerals to produce Bioalbumen powder, which is identical to egg white protein powder.  According to Onego Bio, Bioalbumen provides all the nutritional and functional benefits of egg whites without the environmental, safety and supply chain concerns of chicken eggs. The product also maintains the performance of real egg whites, including …

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Organisations and Brands:Fast CompanyOnego Bio
ProVeg NFH egg dishes

Image: ProVeg Internatiional

What’s Driving Consumers to Try Plant-Based Egg Products?

Plant-based eggs are gaining consumer favour. This isn’t a recent development, however, the rate at which the industry is growing is surprising. In its recent New Food Hub article, ProVeg International uncovers the main consumer motivators for plant-based eggs and dives into the micro-drivers within each.  Throughout the piece, ProVeg shares insights to equip businesses with the knowledge they need to understand their consumers and attract them to the blossoming alt-egg market. Consumers value health  Research shows that health is the greatest driver in the plant-based egg market, due to numerous health risks and allergies associated with animal-based eggs, as well as the benefits of consuming plant-based alternatives. Plant-based eggs appeal to health-conscious consumers for a number of reasons: Low to no cholesterol: By swapping …

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Organisations and Brands:ProVeg
EVO Foods

©EVO Foods

Egg Replacer Market to Grow With 6.6% CAGR, Driven by Animal Welfare Concerns

The egg replacer market is projected to grow with a CAGR of 6.6% through to 2030, reaching a value of $2,132.4 million. According to a report by Prophecy Market Insights, consumers are increasingly opting for both commercial egg replacers and substitutes such as tofu or banana. This is largely driven by increased awareness of the animal welfare issues associated with egg production, along with the growing preference for plant-based foods among younger consumers. Egg allergies and health concerns are also playing a role. Egg replacers can be either solid or liquid, and made from a variety of ingredients such as starch, algae flour, or soy. Composition varies depending on the intended application; egg replacers are used in a variety of products such as sauces, baked …

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Vegan Brunch Burger

©Next Level Burger

Next Level Burger and JUST Egg Team Up to Celebrate “National Egg Month” with Plant-Based Brunch Burger

Starting May 1, plant-based burger chain Next Level Burger (NLB) announces it will debut The Brunch Burger featuring JUST Egg to help customers celebrate US National Egg Month in a more healthy and sustainable way.  While National Egg Month can be a time to recognize chicken eggs as a popular source of protein, NLB says, egg production can also be very harmful to the environment, with US egg farming using 93 million acres of land and 51 billion gallons of water each year.  In contrast, the plant-based JUST Egg, made from mung beans, uses 98% less water, 83% less land and creates 93% fewer CO2 emissions than chicken eggs. It also offers six grams of plant protein, with no cholesterol and less saturated fat than …

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Organisations and Brands:Just Egg
The EVERY Co.

©The Every Co.

The EVERY Co. Opens New State-of-the-Art HQ to Accelerate Global Transition to “Proteins of Tomorrow”

Food tech company The EVERY Co. announces it has moved into a new state-of-the-art headquarters in Daly City, California. Located at the GENESIS Station biotech hub, EVERY says the move will further position the company for growth and leadership as it accelerates the global transition to animal-free protein.  According to EVERY, the new 49,000 sq ft facility is an ideal environment for “creating the proteins of tomorrow” and occupies the top floor with naming rights at GENESIS Station—a biotech hub in the Greater San Francisco area. The company reports each business need was carefully considered during design to accommodate onsite R&D, recipe and application development, product demonstration and convening needs. The purpose-built facilities include a 60% lab space/40% office space split, custom-designed food lab and …

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Organisations and Brands:The EVERY Co.
Banres & Noble Plant-Based Breakfast Sandwich

©Barnes & Noble

Barnes & Noble and JUST Egg to Launch Vegan Breakfast Sandwich at All US Locations

JUST Egg announces that Barnes & Noble, the largest bookseller chain in the US, will introduce its first fully plant-based sandwich, the JUST Egg™ Breakfast Sandwich, all B&N Cafés beginning Monday, April 10. Launching during Earth Month, the sandwich will be available at more than 500 stores in all 50 states, marking JUST’s largest US foodservice partnership to date. Sold for a limited time, the JUST Egg Breakfast Sandwich features JUST Egg Folded, melted Violife smoked provolone and plant-based aioli on a soft ciabatta roll.  JUST Egg notes that while B&N Cafés have previously offered other plant-based menu items, the new sandwich offers a significant opportunity to reach new consumers who have never tried plant-based eggs while in the comfortable setting of a bookstore.  The …

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Organisations and Brands:Barnes & NobleJust Egg
Plant-based egg white

© Schouten Europe

Schouten Europe Launches “Innovative and Versatile” Plant-Based Egg White

Schouten Europe, a Netherlands-based producer of vegetarian and vegan products, has launched its first plant-based egg white. The product is said to look and taste like chicken egg whites, while providing the same nutritional benefits. It takes far fewer resources to produce than conventional eggs, and is suitable for those with egg allergies. Described as a versatile ingredient, the plant-based egg white can be used in a range of applications such as spreads, salads, wraps, and sandwiches. It is made from soy protein and rapeseed oil, and has a chilled shelf life of three months. “We are excited about introducing our plant-based egg white to the market and helping accelerate the shift to more sustainable food production,” says Schouten. “We believe our innovative solution is …

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Organisations and Brands:Schouten
NotMayo US launch

©The Kraft Heinz Not Company

NotCo Announces US Retail Debut of NotMayo

NotCo, in partnership with The Kraft Heinz Not Company, announces its popular NotMayo is now available in US retailers The Fresh Grocer, ShopRite and PriceRite, as well as select regional stores for Target, Kroger and Meijer. According to Matias Muchnick, NotCo’s founder and CEO, the product is launching in the US more than five years after its initial, highly successful debut in Chile. The company says the rollout is made possible by NotCo’s joint partnership with CPG giant Kraft Heinz, and reports NotMayo beat both animal and plant-based mayo’s in consumer tests.  In Chile, a country that is said to consume about 4kg of mayonnaise per capita each year, NotMayo became a runaway success when it launched in Jumbo markets nationwide in 2017. At Jumbo, …

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Organisations and Brands:NotCoNotMayoThe Kraft Heinz Not Company
plant based eggs sunny side up

© Yo!Egg

Yo-Egg Receives FABI Innovation Awards, Sunny-Side-Up Egg Named a “Top 8” Product

Plant-based egg company Yo Egg announces it has received two of the National Restaurant Association’s 2023 Food and Beverage (FABI) Awards, for the “world’s first and only” plant-based poached egg and sunny-side-up eggs. In addition, the Yo Sunny Side Up egg was selected as one of eight “FABI Favorites”, and will be featured onstage at this year’s NRA show in Chicago.  The FABI Awards recognizes the most forward-thinking and creative tastes that are helping to drive trends and expand menu offerings across the US.  According to Yo Egg, its products feature a runny yolk and real chicken egg taste, which the brand says other egg alternatives currently don’t offer. Made from non-GMO ingredients that include chickpea and soy, Yo Egg recently launched on restaurant menus …

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Organisations and Brands:FABI AwardsNational Restaurant AssociationYO-Egg
vegan quiche

ProVeg New Food Hub

Are the Trials Faced By the Egg Industry Making Way For Plant-based Products?

The animal-based egg industry faces many challenges in today’s world, underscored by rampant environmental, animal-welfare, health, and supply chain issues. These difficulties can help us to understand the reasons behind the plant-based egg industry’s recent growth, and how to continue to nurture it. In its latest New Food Hub series, ProVeg International seeks to equip brands and manufacturers with the knowledge required to produce and sell delicious, targeted plant-based egg products. The first instalment dives into the animal- and plant-based egg industries, looking at the profitability of both markets, challenges, and consumer drivers.  What challenges are pushing consumers to seek alternative-egg products? At the beginning of the article, ProVeg looks at egg supply chain issues resulting from the global spread of avian flu (bird flu), …

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Organisations and Brands:ProVeg
Revyve egg white replacer

© Revyve

Revyve Develops Egg White Replacer Made From Spent Brewer’s Yeast

Dutch company Revyve has created a plant-based egg white replacer made from upcycled spent brewer’s yeast. The product is made by processing the yeast — which is a renewable byproduct of beer production — into proteins and fibers. The process takes place at low temperatures and does not require enzymes or harsh chemicals. With four million barrels of beer produced per year, Revyve has a virtually endless supply of yeast and does not need to grow any biomass. The company’s clean-label egg replacer is said to be ideal for use as a binder in plant-based meats, and also adds an umami flavor. Additionally, Revyve offers two more product solutions made from upcycled yeast. One is a protein-fiber blend designed for use in extruded meat alternatives, …

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Organisations and Brands:Revyve
Healthy Plant-Based Egg Patties

©Zero Egg

Zero Egg Launches ‘New and Improved’ Plant-Based Egg Patties into US Food Service

Food tech startup Zero Egg announces it is launching a more “egg-like” version of its clean-label plant-based egg patties. Now available in the US through DOT Foods, Zero Eggs says the product offers a more realistic taste, texture and performance, with less calories and fat than the leading egg patty alternative. According to the brand, the new Zero Egg Patty took about six months to develop and leveraged the same protein technology created for its Liquid egg product. Utilizing past research by the company’s food scientists in Israel, Zero Egg says it transformed its Liquid format into a patty with a more airy texture than the original offering. According to Zero Egg, its customers have reported the latest version succeeds in approximating the quality of …

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Organisations and Brands:Zero Egg
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