How Famed Meat Manufacturer Rügenwalder Mühle Became the German Market Leader for Meat Alternatives
Germany’s Rügenwalder Mühle, a well-known meat manufacturer which began with the production of animal meat in 1834 and initially dipped its toes into the plant-based category in 2014, is now the German market leader in meat alternatives, and even entered the cultivated space late last year (telling vegconomist way back in 2018 that Clean Meat, as it was termed at the time, was the future). In 2019, the previously meat-focused company reported that its entrance into plant-based had led to a notable uptick in revenues, and by 2020 it had seen a 50% increase in sales of meat-free products and invested a total of € 5.5 million to expand production capacities for same. Actively shaping the market Just a year later, Rügenwalder shared that its …
