Meat- and Fish Alternatives

© Revo Foods

Revo Foods Launches THE PRIME CUT, a “New Category of Functional Plant-Based Foods”

Austrian food tech startup Revo Foods has announced the launch of THE PRIME CUT, which is claimed to be a “new kind of functional food designed for performance and longevity”. Rather than attempting to mimic meat, THE PRIME CUT targets health-driven consumers who are focused on ideal nutrition. Described as the “first product of the plant-based 3.0 generation”, it is made from mycoprotein, which requires minimal processing and is said to be ideal for clean-label foods. Mycoprotein provides a natural umami flavor and is rich in fiber, while being low in carbohydrates and cholesterol. It reportedly has among the highest bioavailability of all proteins. THE PRIME CUT also contains microalgae oil, and is said to provide the daily intake of omega-3 fatty acids with just …

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catchfree founders

catchfree founders Severin Eder and Eduard Müller © catchfree

Switzerland’s catchfree Raises CHF 1.2M to Scale Production of Innovative Plant-Based Seafood

Swiss food tech startup catchfree has raised CHF 1.2 million (€1.3 million) in a seed funding round led by FortyOne Group and Stiftung Startfeld. The round also saw participation from industry and private investors, along with various business angels. Founded last year, catchfree develops innovative plant-based seafood alternatives made from ingredients such as rice, soy protein, and algae. The startup’s product portfolio currently includes shrimp, fish burgers, and fish bites. Catchfree will use the new capital investment to scale its production capacity and launch products in Switzerland early this summer. “Today’s environmentally conscious consumers want to enjoy healthier food – for themselves and for the planet,” said Severin Eder, co-founder of catchfree. “That’s exactly what catchfree offers: an alternative that is just as indulgent and …

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TiNDLE cpg line

© TiNDLE

TiNDLE Foods Enters 1,300 US Grocery Stores in Largest Retail Expansion to Date

Plant-based food company TiNDLE Foods has expanded its retail footprint in the United States, rolling out its plant-based chicken products to over 500 Kroger-owned grocery stores. The launch includes major regional banners such as Fred Meyer, Ralphs, and Smith’s, bringing the company’s total retail presence to more than 1,300 locations nationwide. This move represents TiNDLE’s most extensive retail expansion in the US market to date. The company’s products are now available in 36 states through a mix of mainstream and regional grocery chains, including Wegmans, Giant Eagle, GIANT, MARTIN’S, and Bristol Farms. “Our launch with Kroger, one of America’s largest retailers, is a major milestone for our young company. With this expansion and introduction of Stuffed Chicken in their store, we are able to reach …

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Vinker Foods

© Vinker Foods

Vinker Brings Its Plant-Based Korean Crispy Chick’n to US for First Time

Vinker, a plant-based food company based in Vancouver, Canada, is introducing its flagship product, Korean Crispy Chick’n, to the US market. The launch, which takes place at Pop Up Grocer in Manhattan, New York, marks the brand’s first foray into the United States. Vinker’s Korean Crispy Chick’n is a plant-based version of a popular Korean fried chicken dish. The product features bite-sized pieces made from soy protein, water, and soy oil, coated in a crispy batter and coated in a sweet-and-spicy sauce that mirrors traditional Korean flavors. Success in Canada Since its debut in Vancouver in April 2024, the product has garnered positive responses from Canadian consumers. Vinker has partnered with local restaurants, including Hankki, a Korean street food franchise, and Pokerrito, a poke bowl …

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SWAP Food chicken

© SWAP Food

Heura and SWAP Launch Plant-Based Chicken Fillet Across 2,000 European Supermarkets

Heura and SWAP have jointly launched a plant-based fillet across major supermarkets in France, Spain, and Portugal. The product, named “Suprême,” is now available in more than 2,000 retail outlets, including Carrefour, Leclerc, Monoprix, Intermarché, and Super U. The rollout will continue through June 2025. The product is a result of a collaboration between Barcelona-based Heura and French food tech company SWAP, previously known as Umiami. The Suprême is manufactured in France and developed to replicate the taste and texture of chicken breast using only plant-based ingredients. It contains seven ingredients and provides 20 grams of protein per serving, earning a Nutri-Score A. This marks SWAP’s first entry into the mass retail market. “This partnership with Heura marks a key milestone for SWAP: our entry …

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© Revo Foods

Revo Foods Launches Black Cod Alternative Made With Fungi Protein & 3D Extrusion Technology

Austrian food tech company Revo Foods has announced the launch of EL BLANCO, an alternative to black cod made from mycoprotein (fermented fungi protein) and microalgae oils. The product is made using a new 3D extrusion technology, which gives a layered texture and the appearance of a scaled fish filet. Using computer-guided models, the technology is able to transform unstructured proteins such as mycoprotein into products with aligned, heterogeneous fibers. Integrating fat into the protein matrix provides the flaky texture typical of black cod, while microalgae oil makes the product rich in omega-3 fatty acids. Mycoprotein provides a complete amino acid profile, high bioavailability, and a rich source of fiber, while being low in carbohydrates and saturated fat. The ingredient does not need high-temperature processing, …

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Beyond Meat La Vie

© Beyond Meat X La Vie

Beyond Meat and La Vie’s ‘Brandmance’ Leads to New Burger and Joint Campaign in the UK

Beyond Meat and La Vie, two leading plant-based food companies, have announced a new partnership following a playful exchange on social media. The brands, which focus on plant-based meat alternatives, have come together to promote animal welfare and encourage consumers to explore plant-based options through a joint marketing effort. The collaboration includes the launch of Beyond Meat’s “All Taste, No Worries” campaign, which features Barbara the cow. This campaign follows a similar approach to La Vie’s “Relax, it’s plant-based” campaign, which showcased Leon the pig. Both advertisements center on a scenario in which a person prepares a meaty dish, only for the animal typically associated with that meat to appear anxious. The twist comes when the viewer learns the meal is actually plant-based, aligning both …

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Steakholder Foods

© Steakholder Foods

Steakholder Foods Moves Toward US Expansion, Reports Solid Commercial Progress in 2024

Steakholder Foods Ltd. (Nasdaq: STKH) has published its financial results for the year ending December 31, 2024, alongside updates on key partnerships and commercial progress. The company, which specializes in 3D-printed and cultivated meat and seafood products, has made notable strides in its path to commercialization. Commercial growth and partnerships Steakholder Foods achieved its first commercial revenues in 2024, a significant milestone as it began executing its business model. The company signed agreements with Bondor Foods Ltd., for the sale of its SH™ – Fish premix blends, which will be used in Bondor’s new plant-based fish products. Another important partnership was with Wyler Farm, which placed an order for SH™ – Beef premix blends to create plant-based meatballs, burgers, and minced beef. These deals represent …

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In the Fraunhofer IVV's food pilot plant, all process steps are carried out, from the development of meat alternatives to sample production © Fraunhofer IVV

Fraunhofer IVV to Showcase Alternative Ingredients and Textured Proteins for Meat Substitutes at IFFA 2025

From 3-8 May 2025, the leading international trade fair IFFA in Frankfurt am Main, Germany, will focus on the topic of ‘Technology for Meat and Alternative Proteins’. In line with this, the Fraunhofer Institute for Process Engineering and Packaging IVV will be showing how alternative ingredients and textured proteins can be used to create meat substitute products with the typical meat structure. Technologies for automated cleaning will be presented for resource-saving and efficient production. The Fraunhofer IVV will be exhibiting at the VDMA stand in Hall 11, VDMA Stand C31. With its expertise in the field of alternative proteins, the Fraunhofer IVV offers food and ingredient manufacturers comprehensive support. This ranges from the selection of raw materials and process development to market-ready foods. At the …

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Mycoprotein- chicken breast

Mycoprotein- chicken breast © M FOOD GROUP®

M FOOD GROUP® Relies on Next Gen Food Innovation: Mycoprotein

The world is changing – and so are our eating habits.  More and more people are looking for sustainable, healthy alternatives to animal products that still impress in terms of taste and quality.  This is precisely where the M FOOD GROUP® comes in with its innovative Mycoprotein solutions. Mycoprotein is a sustainable, nutrient-rich source of protein that is obtained through fermentation and offers a wide range of applications. WHAT MAKES THE INNOVATIVE SOLUTIONS FOR MYCOPROTEIN PRODUCTS FROM THE M FOOD GROUP® SO SPECIAL? Mycoprotein is obtained by fermentation of the fungus Fusarium venenatum – a natural, efficient process that forms the basis for modern, sustainable food alternatives. The M FOOD GROUP® uses it to develop customized product solutions that combine functionality, taste and nutritional benefits. …

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vegavo pulled pork burger on black plate

© AVO

Clean Label, Full of Flavour: AVO Presents Vegan Compounds for the Next Generation of Plant-Based Meat Alternatives

AVO-Werke August Beisse GmbH is bringing a breath of fresh air to the market for meat alternatives – with a new portfolio of vegan compounds that consistently focus on clean labelling. The Vegavo product line impresses with its authentic consistency, excellent flavour and a clear focus on naturalness – without any methyl cellulose or additives. AVO is thus creating a new quality of plant-based protein products – for innovative food manufacturers and conscious consumers. The trend towards conscious eating – more than just a hype More and more consumers are paying attention to sustainability, animal welfare and health in their diet. Vegan products, which not only replace meat but also score highly with short ingredient lists and natural ingredients, are particularly popular. The market for …

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Plant Based Seafood Co. x Wintzell's

© Plant Based Seafood Co.

Iconic Wintzell’s Oyster House Reinvents Southern Seafood with Plant-Based Offerings from Mind Blown

Wintzell’s Oyster House, a Southern seafood institution founded over 85 years ago, has introduced plant-based seafood options in partnership with Mind Blown Plant Based Seafood Co. Its Montgomery, Alabama, location now offers a range of plant-based alternatives, including oysters, shrimp, and crab cakes, available as part of its regular menu. Wintzell’s has built a reputation over the years with its “Fried, Stewed, and Nude” oysters, and the decision to introduce plant-based options is a response to changing customer preferences for more sustainable dining choices. “At Wintzell’s, we take pride in tradition, but we also recognize the importance of offering innovative and sustainable choices for our customers. Partnering with Mind Blown™ allows us to expand our menu while staying true to our commitment to serving the …

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Johannes Schmid-Wiedersheim © Messe Frankfurt Exhibition GmbH

IFFA: “Alternative Protein Solutions Have Grown Strongly at IFFA”

IFFA, the leading international trade fair for innovations in meat and alternative protein processing technology, will take place in Frankfurt from May 3 to 8, 2025. Under the motto “Rethinking Meat and Proteins,” the event will spotlight key future topics shaping the meat and protein industries. Showcasing the entire value chain—from processing and packaging to cutting-edge ingredients and emerging trends at the point of sale—IFFA 2025 will provide a comprehensive industry overview. The key topics for 2025 are maximum performance, value creation from data, sustainability in practice and new product worlds. Johannes Schmid-Wiedersheim is Director of IFFA and Texcare International. He has worked in the trade fair industry for over 20 years and has been with Messe Frankfurt since 2012. In addition to his responsibilities …

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OLALA!

© OLALA!

French Plant-Based Seafood Brand OLALA! Announces Closure Due to Insufficient Turnover

OLALA!, a French producer of plant-based seafood alternatives, has announced that it is ceasing operations after three years. On LinkedIn, OLALA! explained that it had not found its market and had failed to achieve sufficient turnover to sustain itself. The brand said food service companies had a strong resistance towards paying extra for plant-based products, even when they have sustainability and health benefits. OLALA! expressed gratitude to its team, investors, distributors, and wholesalers for their contributions over the past few years, and also thanked customers such as Kumo, EXKi, Land&Monkeys, VEGETAL FOOD, and Nausicaa Centre National de la Mer. Additionally, the company apologised to suppliers who had been left with unpaid invoices due to the closure. “A page is turning” A year ago, OLALA! announced …

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Hydrosol

© Hydrosol

Hydrosol and Planteneers to Showcase Innovative Plant-Based & Hybrid Solutions at IFFA 2025

Sister companies Hydrosol and Planteneers are set to showcase a range of solutions for meat alternatives and hybrid products at the meat industry trade fair IFFA 2025, which will take place from May 3-8 in Frankfurt. Planteneers will present various clean-label solutions, including a plant-based salami alternative made from wheat protein. Two versions will be showcased — a snack stick to be eaten on the go and slices that can be consumed hot or cold. In a cooking show at the IFFA Kitchen & Stage, Planteneers will demonstrate how manufacturers can meet consumer demand for plant-based alternatives free of methylcellulose. The company will also highlight the potential of fermentation-derived meat alternatives requiring only minimal processing, including mycoprotein-based chicken breast and salmon alternatives. For the past …

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Hooked Foods

© Hooked Foods

Sweden’s Hooked Foods Raises SEK 8.4M for New Vegan Products and AI Integration

Swedish foodtech company Hooked Foods has secured SEK 8.4 million in a combination of equity financing, loans, and grants to support its expansion and new product launches. The capital will primarily be allocated towards the introduction of new plant-based items, slated to hit the market this month. The company has been focused on refining its product range, including the development of new recipes and improvements in production efficiency. These efforts have resulted in reduced operational costs and better profit margins. New offerings, such as Vegobitar Original, Vegobitar Kebab, Vegobitar Seafood Flavors, and Vegofilé Original, will be launching soon. These products are designed to deliver over 20g of protein per 100g, with simple ingredient lists that provide high nutritional value. In the past year, Hooked Foods …

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Juicy Marbles pork

© Juicy Marbles

Juicy Marbles Expands Meaty Meat Line With Whole Cut Plant-Based Pork

Plant-based food company Juicy Marbles has introduced another product to it’s Meaty Meat line. According to the company, “Pork-ish,” a 6.4-ounce whole cut of plant-based pork, is the first-ever whole cut of pork in the plant-based meat category. The product is priced 26% lower per ounce compared to the brand’s previous offerings, adding another affordable choice to the growing plant-based meat market. The product became available last week on Juicy Marbles’ website. This release follows the successful debut of Meaty Meat’s first flavor, “Lamb-ish,” which sold out within 24 hours in the United States when it was launched last month. The company has built its reputation on creating unique plant-based products, like the “world’s first” marbled plant-based steak, tenderloin, and ribs with bones. “Pork-ish” is …

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© Kilia Food Machine Technology

Kilia Food Machine Technology at IFFA 2025: Complete Systems For the Production of Plant-Based Products

At IFFA 2025, Kilia will showcase complete systems designed for the production of plant-based meat alternatives, as well as a range of other solutions. The company has more than 90 years of experience in the development and manufacture of food processing machines in Germany. For some years now, Kilia has also been targeting producers of meat alternatives and other plant-based substitute products with its solutions. Vacuum Bowl Cutter supports the production of plant-based foods At IFFA, KILIA is presenting the 30-litre vacuum bowl cutter, a solution that has been optimized for processing plant-based products. With an integrated vacuum function, the device improves the texture and color development of plant-based meat alternatives, emulsions and spreads, according to the manufacturer. The precise temperature control enables stable binding …

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Rosie Bambaji HAPPIEE!

Rosie Bambaji © HAPPIEE!

HAPPIEE!: “Plant-Based Seafood Has the Potential To Drive the Next Wave of Transformation”

HAPPIEE! is a Singapore-based company specializing in plant-based seafood alternatives, including shrimp and squid. Since entering the UK market in 2023, it has secured listings in major retailers and is working to expand consumer awareness of plant-based seafood. Rosie Bambaji, Marketing Lead at HAPPIEE!, has over a decade of experience in food retail, including roles at Tesco and Sainsbury’s. Her expertise in category management and brand growth has been instrumental in securing national retail listings and increasing consumer awareness of plant-based seafood. In this interview, Bambaji discusses HAPPIEE’s market positioning, the challenges of consumer adoption, key trends in plant-based seafood, and the brand’s strategy for continued growth. To start, can you tell us about HAPPIEE! and what makes the brand unique in the plant-based seafood …

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Matthias Krön © The New Originals Company

New Originals Company: “We Recognized Early on That Tofu Will Be a Key Pillar of Our Future Diet”

The New Originals Company, headquartered in Vienna, was founded in February 2024 by the Lunter family – tofu pioneers since 1991 – NLT Management Holding and Raiffeisenbank Landesbank Oberösterreich, an experienced investor in the food industry, and already employs over 600 people in six European countries. The New Originals Company focuses on the development of innovative tofu products that meet modern nutritional requirements. With already five brands, all of which stand for innovative, high-quality tofu products and plant-based foods, the company aims to expand further in the rapidly growing European market for natural plant-based foods. Regional roots and comprehensive traceability of raw materials along the entire supply chain remain an important part of the mission. Matthias Krön, CEO of the New Originals Company, gives us …

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