Prime Roots Launches World’s First Koji-Based Deli Meats and Foie Gras
Prime Roots, pioneers of Koji-based Meat, announces the company has re-branded and is launching the first-ever line of Koji Deli Meats and Charcuterie. The new line includes sliceable hams, turkey and salami, as well as koji pâtés, pepperoni and foie gras. Aiming to disrupt the $300 billion global bulk deli market, the brand intends to revolutionize the concept of deli meat alternatives, where it says there is currently a lack of strong leading players. Prime Root’s koji protein platform has allowed it to create the first animal-free deli meats that can be freshly sliced and used to make traditional deli classics, like smokey ham and cracked pepper turkey sandwiches. The groundbreaking meats and pâtés are crafted from koji – the same fungi used to make …