©Wholly Veggie

The 8 Most Exciting Brands Saving Food Waste by Upcycling Ingredients

Here at vegconomist we applaud and support innovation in plant-based but especially those who are working on upcycling ingredients and helping to solve the horrific global issue of food waste whereby around a third of the food produced around the world is discarded. The issue is beyond imperative but it is not beyond solution, so we here celebrate some of the brands innovating for our planet, upcycling ingredients from spent grain, to cashew fruit, to cauliflower and carrots. Spent barley from the beer industry – Take Two Portland-based Take Two transforms barley grains leftover from beer brewing into nutritious, fiber-rich barley milk. A subsidiary of EverGrain, owned by beer giant Anheuser-Busch InBev, Take Two reuses over 500,000 pounds of discarded grain each year. Co-Founder & …



Kraft Heinz and NotCo Join Forces to Create The Kraft Heinz Not Company

The Kraft Heinz Company and TheNotCompany, Inc. announce new joint venture The Kraft Heinz Not Company, which will be centered in Chicago. The Kraft Heinz Not Company LLC will operate under Kraft Heinz and combine NotCo’s patented AI-driven food technology with Kraft Heinz’s iconic brands and powerful scaling capabilities. The two companies say they will work together to develop premium, co-branded plant-based products with an unprecedented focus on speed, quality and scale. According to a statement, the collaboration is the result of both companies’ desire to improve the world by accelerating the adoption of plant-based foods. As part of its mission, Kraft Heinz Not Company will utilize cutting-edge technology to help resolve prevailing barriers for plant-based foods, including taste, variety and availability. The new company …


Plant Food Bases

© Plant Food Bases

New UK Business ‘Plant Food Bases’ to Make Milk Alternatives With Low Food Miles

British liquid food and beverage processor Framptons has joined forces with grain merchant Robin Appel to create a new company called Plant Food Bases. The company produces bases for plant-based products, with an initial focus on milk alternatives. In future, Plant Food Bases also plans to make dairy-free yogurts, sauces, and more. According to Plant Food Bases, the company has a vertically integrated business model that is entirely traceable — Robin Appel supplies the ingredients, which are then processed at a facility on the Framptons site. The facility has the capacity to produce 40 million litres per year, and has already begun making liquid bases for oat milk. Plant milks in the UK Last year, it was reported that plant-based milks had achieved “mainstream status” …


founder of oat milk brand moma

Founder Tom Mercer. © MOMA

Oat Milk Brand MOMA Launches New Chilled Range After Achieving 70% Growth

British oat milk brand MOMA has launched chilled oat milk in two varieties — Whole and Semi. The products are now available at 220 Waitrose stores nationwide, with launches at other retailers such as Morrisons and Ocado to follow. According to MOMA, the oat milk is barista-quality and foams perfectly without splitting. Unlike many other brands, it is made in the UK and not produced from concentrate. MOMA is the fastest-growing ambient oat milk brand in the UK, achieving 70% growth last year. After the brand’s initial launch in 2020, it sold over two million litres in the first 15 months. Acquisition In December, soft drinks giant A.G. Barr (owner of brands such as Irn Bru and Rubicon) acquired a 60% stake in MOMA. It …


Brian and Clayton, Kos Foods


KOS, Fastest Growing Plant Protein Brand in US, Secures $12M in Series A

US-based plant-based powerhouse and functional nutrition brand KOS announces it has secured $12 million in Series A round to secure the company’s position as a key player in the plant-based nutrition space and diversify its plant-based footprint. KOS has plans to diversify its plant-based footprint after closing the round which was led by industry vets and entrepreneurs, Clayton Christopher and Brian Goldberg, with a follow-on investment from early-stage investor Springdale Ventures. Fastest-Growing Plant-Protein Brand In 2021, according to SPINS, KOS was the fastest-growing plant-protein brand by total distribution points in the natural channel, which includes specialty retailers and stores like Whole Foods Market. Additionally, KOS secured national retail partners Walmart, CVS and Vitamin Shoppe, bringing total distribution up to 38,500 by year-end, an impressive 470% …


DUG's potato milk


DUG’s Potato Milk Launches at Waitrose as Sales Rise by Almost 50%

DUG’s potato milk has launched at 280 Waitrose stores in the UK. It comes just a month after the Swedish brand, owned by Veg of Lund, became available via online supermarket Ocado. Additionally, the potato milks have now rolled out into the convenience and wholesale sector through an agreement with Bestway. DUG is made from a blend of potatoes, rapeseed oil, water, vitamins, and additives such as chicory fibre and pea protein. The potato milk is said to foam perfectly, and to have a neutral taste that makes it ideal as a replacement for cows’ milk. In Waitrose’s 2021-22 Food & Drink report, the supermarket described potato milk as a trend to watch due to its low sugar and saturated fat content. The chain said …


So Delicious Botanicals

©So Delicious

So Delicious Launches Coconutmilk Yogurts With Botanical Extracts

A week after the news of its upcoming Wondermilk ice cream products, created to offer the same characteristics of dairy; Danone subsidiary So Delicious announces a new line of Coconutmilk Yogurt Alternatives with Botanical Extracts.  So Delicious Yogurt Alternative with Botanical Extracts contain live and active cultures, organic coconut, 7-8g of sugar, and no artificial sweeteners or preservatives. The company states that each purchase helps to support coconut farmers in the Philippines through the Good People Loop. The products initially launch in three flavors: Strawberry with Elderberry Extract– A combination of strawberry flavor and botanical elderberry extract Mango with Ginger and Turmeric Extracts– Mango flavor plus botanical ginger and turmeric extracts  Mixed Berry with Chamomile Extract– Mixed berry flavor and botanical chamomile extract “Here at …


Califia Farms

©Califia Farms

Global Plant-Based Milk Market Outlook to 2026: Growing Vegetarian, Vegan and Flexitarian Diets Driving Market Growth

DUBLIN–(BUSINESS WIRE)–The “Global Plant-Based Milk Market Outlook, 2026” report has been added to ResearchAndMarkets.com’s offering. Global climatic changes, increasing deforestation, lactose intolerance, gastric problems, indigestion and animal cruelty has led to a push to the vegan or plant based food products. Given this reasons, increasingly people around the globe are turning vegetarian, vegan, or even flexitarian. The vegan trend is in the air, due to its large presence over various social media platforms over the internet. It plays a pivotal role in luring the young demographics to turn to plant based milk. The plant based milk market is expanding speedily and is forecast to reach revenue of USD 25 Billion by the end of forecast period. The global plant based milk market is three times …


Naturli' Do Not! Call Me M_lk milk


Do Not! Call Me M_lk is the Same as Cow’s Milk Claims Denmark’s Naturli’

Danish vegan heritage brand Naturli’ has released Do Not! Call Me M_lk, a new plant-based drink that claims to be a like-for-like alternative to cow’s milk. With a new blend of plant proteins, Do Not! Call Me M_lk boasts the same nutrient content as semi-skimmed milk with less than half the carbon footprint.  “It’s an important step in our food product transition” – Secretary General, The Vegetarian Society of Denmark. Developed and produced in Denmark, Do Not! Call Me M_lk has the same protein, calcium, B2, B12, and vitamin D as cow’s milk, with a percentage of fat that is slightly above semi-skimmed milk but with fewer carbohydrates. The fully vegan alternative can be used in the same situations as cow’s milk too, with similar …


Silk Launches NextMilk Dairy Lovers


The Future of Plant-Based Milk? Silk Launches “Revolutionary” Nextmilk to Win Over Dairy Lovers

Silk announces the introduction of Nextmilk to appeal to dairy consumers who still prefer the taste of cow’s milk over plant-based alternatives.  Nextmilk is Silk’s first launch of a plant-based beverage designed to deliver the exact taste and sensory experience of actual cow’s milk. Nextmilk is Non-GMO certified, lactose-free and contains 30% fewer calories than dairy. It also offers six key nutrients found in dairy: calcium, vitamin D, vitamin A, B12, riboflavin and phosphorus. Available in Original and Reduced Fat varieties, the product retails for $4.99 per carton and can be found at Target, Kroger, Publix and HEB stores across the US.  Silk, a Danone North America brand, says Nextmilk’s creamy flavor and texture took painstaking analysis and testing to develop. Danone’s research and innovation …


So Delicious Wondermilk Ice Cream Pints

©So Delicious

So Delicious Preparing to Launch “Dairy-Like” Wondermilk Ice Cream

Coming this month, So Delicious Dairy Free is releasing Wondermilk ice cream pints, novelty cones and milks that are designed to taste like real dairy.  Using new technology that emulates the precise flavor and texture properties of animal-based dairy, So Delicious – a subsidiary of Danone North America – wants to appeal to consumers who avoid plant-based milks because of taste.  The Wondermilk ice cream line features pints in five flavors: Vanilla, Chocolate Cocoa Chip, Strawberry, Cookies & Creme and Buttery Pecan. Wondermilk will also debut specialty sundae cones in two flavors: Vanilla Peanut Sundae and Salted Caramel Sundae.  Beginning in February, Wondermilk’s dairy-free milk beverage line will launch in whole fat and 2% reduced-fat varieties.  De-coding the taste of dairy Unlike most plant-based milks, …


© Oatly

Global Oat Milk Market (2021 to 2026) – Growth Trends and Forecasts

DUBLIN–(BUSINESS WIRE)–The “Oat Milk Market – Global Industry Analysis (2017 – 2020) – Growth Trends and Market Forecast (2021 – 2026)” report has been added to ResearchAndMarkets.com’s offering. According to this report the oat milk market is expected to be worth $2,668.5 million by 2026. Companies Mentioned Oatly AB Happy Planet Foods Campbell Soup Company Califia Farms, LLC RISE Brewing Co. HP Hood LLC Danone Elmhurst Milked Direct LLC Sanitarium Arla Foods amba The global oat milk market has been progressing at a phenomenal pace in recent years as the demand for vegan milk products gains momentum. Rising awareness about alternative protein sources to animal protein has created a strong demand for oat milk. The market is also expected to thrive as the younger demographic …


Alpro Not M*lk


Alpro Rolls Out Not M*lk Across UK, Claims to Be Closest Match to Dairy Yet

Alt dairy leader Alpro is bringing two new products to supermarket shelves in the UK. Claiming to be the brand’s most convincing offering yet to cow’s milk, Not M*lk will be available in semi-skimmed and whole fat varieties.  Keeping up with the conventional cow’s milk theme, Not M*lk – made from European-grown oats – will come in recyclable cartons featuring a glass milk bottle design. The products will be in Tesco stores as of next week, with a wider retail launch planned for later in the year, with an RRP of £1.90.  Following years of explosive growth, alt dairy is one of plant-based’s biggest success stories in the UK, with a third of adults now drinking plant-based milk. Oat milk dominates the market, with UK …


Chobai Plant-Based Coffee Creamers


Chobani Releases New Line of Plant-Based Coffee Creamers Ahead of IPO

Chobani, a leading dairy foods brand, has announced the launch of Chobani Plant-Based Coffee Creamers. Available in four flavors – Sweet & Creamy, French Vanilla, Chocolate Hazelnut, and Caramel Macchiato – the new creamers blend plant-based ingredients to produce a rich, dairy-like taste. All four varieties are non-GMO and free from artificial flavors, sweeteners and preservatives.  The latest products join Chobani’s growing coffee creamer selection, which includes the company’s existing range of dairy-free Oat Creamers.  Moving to the forefront of plant-based milk Long known for its popular Greek yogurt, in 2019 Chobani premiered the company’s first coconut milk-based yogurt products, followed by a major expansion into oat-based milks, yogurts, yogurt cups and pre-biotic drinks.   Recently, the company partnered with Tim Hortons, Canada’s largest quick service chain, …


ilo cashew puddings

© Ilo

Finnish Brand Ilo Launches “Category First” Clean-Label Cashew Puddings

Finnish alt-dairy brand Ilo, best known for its vegan cheeses, has introduced a new line of creamy cashew puddings. Jokilaakson Juusto Ltd, which owns the brand, says the clean-label products are a first for the plant-based pudding category. The cashew puddings are available in two flavours — Chocolate and Salted Caramel. They contain minimal ingredients and are free of artificial flavours and preservatives. “Our mission is to realize the full potential of plant–based food, and all of our innovation is based on this principle,” said Esa Luomanperä, CEO and founder of Jokilaakson Juusto. Cashews in plant-based products Due to their creamy texture, cashews are increasingly being used in dairy-free products — they are particularly well-suited to vegan cheeses and yogurts. The nuts are also used …