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Generation Z Puts Beverage Industry to the Test

The demand for healthy and environmentally-friendly drinks is growing, especially among the younger generation. This may explain why smaller brands are increasingly selling their products in glass containers. “The future of the industry will depend decisively on whether production, sales, and marketing can meet the demands of young customers,” says Axel Erhard, consumer goods expert and partner at management consultancy A.T. Kearney. A recent study by A.T. Kearney analyzed the future of the beverage industry. In addition to product, supply chain, and brand areas, the study also examined the beverage consumption behavior of Generation Z, i.e. those customers born between 1998 and 2017. One of the results: in their consumption, young people are increasingly guided by their own values. In addition to personalized products and …



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Harvey’s Brings Lightlife Burger to its Restaurants Throughout Canada

The parent company of Lightlife Foods, Greenleaf Foods, SPC, recently announced that it would launch its plant-based burger in all 292 Harvey’s restaurants throughout Canada. The flame-broiled patty has been added to Harvey’s core menu, which allows customers to select the vegan burger when customizing their order using their mobile app or in person at any Harvey’s restaurant.