MorningStar Farms Incogmeato Line Up

©MorningStar Farms

Kellogg’s Introduces Plant-Based “Incogmeato” Line to MorningStar Farms Portfolio

MorningStar Farms, a subsidiary of Kellogg’s, announced today that it will introduce a new addition to its plant-based portfolio, with the entry of Incogmeato. This new next-gen product line includes the company’s first ready-to-cook plant-based burger to be sold in the refrigerated meat case and frozen, plus plant-based Chik’n tenders and nuggets.

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KFC plantbased

©KFC

KFC’s Beyond Fried Chicken Completely Sold Out in Five Hours

KFC’s Beyond Fried Chicken launch underestimated consumer demand and sold out in under five hours. In several hours, KFC guests purchased the same amount of plant-based chicken Kentucky Fried Chicken would sell, on average, of popcorn chicken in one week. Peyton Klemm, a representative for KFC US, told vegconomist that the lines were consistently wrapped around the Atlanta KFC beginning at 8 am. Moreover, the drive-thru lines were also double-looped throughout the day. For the plant-based chicken debut, the Atlanta restaurant was turned green and topped with a Beyond Fried Chicken bucket. According to Klemm, KFC will evaluate the results and customer feedback to determine the best way forward beyond the Atlanta test, which could include a more extensive test or national rollout. Klemm has …

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beyond_burger_meat_case

©Beyond Meat

The Competition Grows as Consumer Demand for Plant-Based Meat Increases

As reported by Reuters, the success of California-based Beyond Meat has prompted a growing number of companies to enter the plant-based meat alternative market. With the ever-increasing demand from consumers to reduce their meat consumption due to health concerns, animal welfare, and environmental issues, these companies hope to carve out a space for their products in the competitive vegan meat aisle.

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