Dog Plant-Based Treats

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How Do Consumers Feel About Cultivated Meat as Pet Food?

A new report published by ProVeg International reveals a high level of acceptance of cultivated meat as pet food. The results show that portraying cultivated meat as pet food before portraying it as human food potentially reduces levels of acceptance by 10%. As the subject of cultivated meat begins to enter mainstream consciousness and we head towards regulatory approval in different markets, more and more producers and organisations are keen to gauge the level of consumer acceptance towards this novel food coming into our lives. To this end, the report, called “Cultivated Pet Food for Cats and Dogs”, surveyed a thousand UK residents about their perception of cultivated meat as pet food, compared to cultivated meat as human food. “People are potentially put off by …


Omni Dog Food

Image courtesy of ProVeg

Vegan Dog Food Producer Omni Smashes £400K Crowdfunding Target in 15 Minutes

One of the UK’s fastest-growing vegan dog food producers, Omni, recently launched a crowdfunding campaign on the Seedrs platform, and announces today it has set a new record in its category, having surpassed the target within 15 minutes of the campaign going live. Consumers wishing to participate in the crowdfunder have been offered the chance to invest for as little as £11. Clearly, many saw it as a sound business opportunity; Omni has seen 30% average month-on-month revenue growth since launching in May 2021 with over 70% of its customers on subscription plans, and the brand sold over half a million meals in 2022. High profile investors After graduating from the sixth cohort of the Proveg Incubator in 2021, the brand went on to raise …


Petaluma Plant-based Dog food


Petaluma Dog Food Partners with Erewhon Market for Brick-and-Mortar Debut

Sustainable dog nutrition brand Petaluma announces it is making its brick-and-mortar debut at Los Angeles grocery chain Erewhon Market.  Petaluma’s premium dog food and chews are rolling out at all eight of Erewhon Market’s locations across Los Angeles County. The specialty chain will feature the brand’s Roasted Peanut Butter & Sweet Potato food in a five-pound bag, along with its dehydrated chews.  According to Petaluma, since its direct-to-consumer debut in 2021, the company has grown a loyal subscriber base, 15% of which is made up of customers located in Southern California.  Crafted by veterinary scientists, Petaluma’s Roasted Peanut Butter & Sweet Potato formula is gently baked to provide the nutrients dogs need with a much smaller environmental “pawprint”.  Eco-friendly mission Petaluma states its dog food, …


bene meat technologies logo with dog

Image courtesy Bene Meat Technologies

Bene Meat Technologies Reveals Cultivated Meat Ingredients for the Pet Food Industry

Bene Meat Technologies announces a new technological development that uses animal cell lines for the scalable production of cultivated meat ingredients for the pet food industry.   “The first economically meaningful and mass-produced product will most likely be pet food!” says the startup. Raw materials for pet food Founded in 2020 and led by a team of Czech biotechnologists and food scientists, the Prague-based food tech focuses on developing and commercialising technology for cultivated meat production on an industrial scale for the food and feed industries. On its cultivated meat R&D path, the food tech says it has developed various technologies and products which were not its primary focus but could have new applications, such as raw materials to be used as pet food ingredients. Managing …


Damien Clarkson and Judy Nadel, The Pack founders

Damien Clarkson and Judy Nadel, founders of THE PACK

THE PACK Raises £835K for Nutritionally Complete Plant-Based Dog Food

UK plant-based dog food brand THE PACK has raised £835,000 in its seed funding round. The round took place both privately and through vegan investment platform Vevolution, which originally founded by THE PACK’s founders Damien Clarkson and Judy Nadel. Participants included Scelta Mycofriends B.V., Veg Capital, Kale United, and Akoleo, along with alt protein angel investors Simon Newstead, Alicia Robb, Simon Day, Victoria Betoski, and Leo Groenewegen. Additionally, an investment was made through Silicon Valley VC’s Accel early-stage scouting program. Investors from petcare accelerator Leap Ventures, including the Mars Petcare Companion Fund, also contributed. The funding will support THE PACK in launching its nutritionally-complete oven-baked dry food in early 2023. It follows the launch of the brand’s plant-based meat stew wet food, which was claimed …


Tender/ True Plant-Based Dog Treats

©Tender & True

Tender & True Debuts Its First Line of Plant-Based, Upcycled Dog Treats

Pet food brand Tender & True announces the launch of its first plant-based dog treats. Made with upcycled ingredients, the new PB+ line includes three formulas featuring whole fruits and vegetables, reports Pet Food Processing. According to Tender & True, the PB+ name plays on the inclusion of 100% plant-based ingredients and natural peanut butter flavors. The new range is low in fat and calories and includes: PB+ Banana Recipe – sweet potato, flaxseed and banana PB+ Berries Recipe – sweet potato, blueberries, cranberries, flaxseed and rolled oats. –  PB+ Honey Recipe – sweet potato, apples, dried honey and rolled oats. Tender & True says the products are nut free, while still including a natural peanut butter flavoring. All three recipes also include pea protein, apple …


veg dog plant based dog food star dog named tamie


V-Label Awards Winner VEGDOG Secures €3.5M for European Market Expansion 

VEGDOG, which says it is the first pet food manufacturer specialising in 100% plant-based and gluten-free complete dog food, has secured €3.5 million in a Series A round led by Green Generation Fund. Following the investment, the company will focus on developing new products, expanding into German and European markets, optimizing previous sales channels, and hiring more staff. Ideal Partners Since its foundation in 2016, the German plant-based dog food startup has created a diverse product range, including snacks, wet food, complete dry food, and dietary supplements. Last year, VEGDOG reported €2.4 million in sales and the company reports it expects its 2022 turnover to surpass €4 million. The startup Family Office (former team of Vießmann and WattX), another Family Office from Munich, and previous …


Omni plant-based dog food

Image courtesy of ProVeg

Study Finds Significant Health Improvements in Dogs Fed a Vegan Diet

A peer-reviewed study by UK pet food brand Omni has concluded that dogs fed a vegan diet experience notable improvements to their health. Three to 12 months after switching their pets to Omni’s plant-based food, dog owners reported several statistically significant changes, including improvements in: Anxiety Activity levels Glossiness of coat Dandruff Redness of the skin Itchiness Stool consistency Frequency of stools Flatus (passing gas). According to the study, which was published in the Archives of Clinical and Biomedical Research, over three-quarters of the 100 dogs had previously been eating a meat-based diet. “The study is a valuable addition to the scientific evidence that proves the benefits of vegan diets for dogs,” said Shiv Sivakumar, co-founder and co-CEO of Omni. While the results are encouraging, …


Wild Earth Cell-Based Meat Broth

©Wild Earth

Wild Earth Develops ‘First-Ever’ Cell-Based Chicken Broth For Pet Food Market

Sustainable pet food company Wild Earth announces it has developed a cell-based meat broth topper for dogs, which will launch to consumers in 2023. According to the company, the broth is the world’s first cell-based meat product to debut on the pet food retail market.  Created in Wild Earth’s labs in Berkeley, CA, the chicken broth is made with the company’s proprietary technology and joins its current line of high-protein dog food and treats. According to Wild Earth, launching cell-based meat products represents the next step to transforming the pet food industry and reducing its harmful effects on the environment. “Our pets’ environmental paw print accounts for 30% of meat consumed in the US and it doesn’t have to,” explains Wild Earth Co-Founder and CEO, …


plant-based pet food treats

© Peterra Kitchen

NYC: Carbon Neutral Baking Mixes for Homemade Vegan Pet Treats

Peterra Kitchen, a new plant-based pet food startup based in New York City, announces the launch of two specifically formulated baking mixes to make dog treats and cat food mix-ins at home. Founded in 2021 by dietitian nutritionists Keri Gans and Jackie Newgent, Peterra Kitchen is on a mission to create carbon-neutral plant-based pet food that pets love and is kind to the planet. “I wanted a health-promoting meal mix-in for my kitty, Baby Duke, since his vet suggested he was slightly overweight and showed signs of inflammation,” Jackie Newgent comments. “I couldn’t find an ideal product on the market, so I created my own product featuring fiber and potential anti-inflammatory benefits,” she adds. “Health-protective” dog and cat treats Peterra’s mixes only require the user …


Bond Pet Food Founders

Tony Day, CTO, Rich Kelleman, CEO, and Pernilla Audibert, CSO©Bond Pet Food

Bond Pet Foods Raises $17.5M in Series A From Sia and Top Investors to Scale Fermented Meat Proteins

Bond Pet Foods, a biotech startup using fermentation to create meat proteins for pet food, announces it has completed its Series A fundraising round totaling $17.5M. The startup has also broken ground on a new 15,000 sq. ft. production facility in Boulder, CO.  The oversubscribed round included top global agribusiness companies ADM Ventures (Archer Daniels Midland Company) and Cavallo Ventures (Wilbur Ellis), as well as institutional funds Genoa Ventures and Lever VC; and food/tech and sustainability investors Thia Ventures and iSelect Fund, among others. Musical icons Sia Isabelle Furler and Joan Jett also participated in the round. A key trend   The startup plans to use the new funding to expand its portfolio of meat proteins and begin scaling production at a new 15,000 sq. ft. …



©Wild Earth

Wild Earth to Debut New Look and Pet Food Collection at SuperZoo 2022

Pet food company Wild Earth announces it is returning to SuperZoo 2022 to showcase its premium line of nutritionally complete, sustainable dog food and treats. The brand will also debut a new product design and preview its upcoming Core Collection, to be released in 2023.  New flavors At SuperZoo, North America’s largest pet retail show, Wild Earth co-founder and CEO Ryan Bethencourt will be on hand to unveil the brand’s new look and give attendees a peak at the Core Collection, which is set to hit shelves next year. The collection will feature limited ingredients and new flavors such as Rotisserie and Classic Roast, and will retail at a lower price point.  The company also plans to discuss its progress with cell-based meat development. Attendees …


PawCo Plant-Based Dog Food


Former Impossible Foods Employee Launches “World’s First” Pet Food Made from Plant-Based Meat

Pet food startup PawCo announces the launch of its proprietary dog food made from plant-based meat. Founded by Dr. Mahsa Vazin, a former Impossible Foods employee, PawCo also reveals it raised a seed round earlier this year for an undisclosed amount.  According to the brand, it has invented the world’s first fully plant-based meat designed specifically for pet food. Made to be as tasty as traditional meat, PawCo says its recipe contains all the essential amino acids, vitamins and minerals most adult dogs need to thrive. Its product offerings feature plant-based protein mixed with a variety of fruit and vegetables; including Peanut Butter and Apple, Green Mix and Carrots, and Blueberries and Veggies.  Because the foods are animal product-free, they are also recommended for pets …



VEDGOG Enjoys Success in Germany With Potato & Fava Bean Protein FARMER’S CRUNCH

Katjesgreenfood-backed vegan pet food manufacturer VEGDOG reports strong demand for its limited-edition FARMER’S CRUNCH dry food, created with potato and fava bean proteins, as German consumers begin to shift in the animal nutrition debate in light of new data. The dry food FARMER’S CRUNCH began as a limited-edition product, but quickly evolved into a customer favourite, according to VEGDOG. In response to the high demand, the company has now decided to add the dry food permanently to its range, saying that “it was sold out in no time at all. That’s why VEGDOG listened to the customers’ wish for more and added FARMER’S CRUNCH to its range. “The potato is particularly noteworthy. What most people don’t know is that the potato, which is by far …


Clif Bar Plant-Based Dog Treats

©Clif Bar

Clif Bar Launches CLIF PET Plant-Based Jerky at US Petco Stores Nationwide

American pet retailer Petco announces the launch of CLIF PET, the first line of plant-based jerky for dogs by snack brand Clif Bar and Company. Offered exclusively at US Petco stores and online, the CLIF PET jerky collection is a sustainable and innovative addition to the retailer’s curated assortment of treats and chews, says Petco.  Healthier dog treats CLIF PET represents Clif Bar’s first expansion into pet products, and features planet-friendly plant protein along with seven, easy-to-digest ingredients. Available in three flavors – Sweet Potato & Blueberry , Pumpkin & Apple and Butternut Squash & Cranberry – CLIF PET has a tender, easy-to-tear texture and contains no artificial colors, flavors or preservatives. The product is available in 5 or 12-oz bags at a price range …