GRUBBY Extends Collaboration With BOSH! After Selling Over 100,000 Meal Kits
UK plant-based meal kit service GRUBBY has extended its partnership with vegan chef duo BOSH! following the success of their co-branded products. Over 100,000 GRUBBY x BOSH! meal kits have been sold since the collaboration began 18 months ago, with some varieties completely selling out. Now, the brands have launched ten new dishes, including Gochujang Tofu Mac & Cheese, Crispy Chilli Plant-Based Beef, Peanut Butter & Tenderstem Udon Soup, and Zingy Green Enchiladas with Avocado. The new recipes are already available on GRUBBY’s menu, with at least two to be featured each week. The range will be expanded throughout 2025 and beyond. “GRUBBY’s ambition to cook with more plants aligns perfectly with the BOSH! mission to put more plants on plates, and they stood out …