McDonald’s Austria Removes McPlant from Menu, Citing Decline in Consumer Interest
McDonald’s has removed its vegan McPlant burger from the menu in Austria, citing declining customer demand. The decision to pull the McPlant was made without a major public announcement. According to a statement from McDonald’s Austria, customer preferences have shifted more towards vegetable-based offerings, prompting the company to focus instead on a vegetarian patty made from vegetables. Limited vegan options remain As a result, options for vegan consumers will now be extremely limited, and essentially restricted to side items like French fries. The company also confirmed that no further fully vegan products are currently planned. The McPlant, introduced in 2021 in collaboration with Beyond Meat, was considered a significant step towards expanding plant-based options in the fast-food sector. However, it only partially met vegan standards, …