© Ready Burger

Ready Burger: “Looking at Numerous Flagship Locations So We Can Truly Compete at the Same Level as McDonald’s, Burger King & KFC”

Plant-based meat has traditionally been known – even infamous – for its higher price tag compared with animal meat. But times are changing fast. Last December, UK vegan chain Ready Burger launched what may have been the first-ever 99p plant burger for Veganuary 2022, which the chain now announces will be a permanent offering following its ongoing success. The Ready Burger concept was launched by co-founders Max Miller and Adam Clark, on a mission to bring affordable plant-based fast-food options to UK consumers, beginning with London’s Crouch End in May 2021, and the second on Finchley Road the following October. We caught up with Max and Adam to learn about their future plans for Ready Burger including “significant” expansion plans which will allow the young …


© Ready Burger

Ready Burger Makes ‘World’s First’ 99p Vegan Burger Permanent

Ready Burger – the UK vegan fast-food chain – is set to make its 99p vegan burger a permanent menu item following a successful Veganuary. The move comes as research indicates a common misconception among consumers that vegan diets cost more, something Ready Burger is aiming to rectify.  After selling more than 2,000 plant-based burgers per week in January, the London-based brand is setting out on a mission to make vegan fast food accessible for everyone and claims to be already selling four times more than McDonald’s McPlant burger sold during its US pilot.   Ready Burger was founded by Max Miller and Adam Clark, opening its first location in Crouch End and a second on Finchley Road, with two more locations currently in the pipeline. …


Skinny Butcher vegan chicken

©Skinny Butcher

Coalition of US Food Industry Players Forms “Skinny Butcher” Launching With $10M For Alt Poultry

Skinny Butcher, a new plant-based poultry startup, has raised over $10 million for a market launch, formed by a coalition of US food industry players in what the company claims is a first; launching simultaneously into both retail and in virtual restaurants. Skinny Butcher, Wow Bao, Golden West Food Group, and Valor Siren Ventures have teamed up to launch the alt poultry brand whose line of plant-based chicken and turkey items will hit shelves nationwide as well as via a virtual kitchen program. Wow Bao is a Chicago-based fast-casual Asian concept with over 650 restaurants and virtual locations across the US and is onboarding Skinny Butcher onto its existing platform.  LA-based Golden West Food Group is exclusively manufacturing the line as equity stakeholders, ensuring speed …


BK katsu royale

©Burger King

Burger King UK Launches Vegan Katsu Curry Burgers

Burger King UK has added two new vegan burgers to its expanding plant-based menu. The new vegan offerings are part of a Japanese-inspired Katsu Curry range, available as of today until September 2022 in participating restaurants.  The Plant-based Katsu Chilli Whopper and the Katsu Vegan Royale feature Burger King’s signature plant-based patties with chilli sauce, crispy onion, pickled slaw and katsu curry sauce. Both burgers are served in vegan-friendly buns and cost the same as their meat-based counterparts; The Katsu Royale is £6.29 and the Katsu Chilli Whopper £7.29. 50% plant-based by 2030 In 2021 Burger King’s UK CEO made the announcement that the fast-food giant’s menu would be 50% meatless by 2030. The company has added Vegan Society certified menu items across the world, …


burger king's be king vegetal burger

© Burger King Portugal

Burger King Launches Big King Vegetal in Portugal, Debuts “Meat?” Ad Campaign

Burger King Portugal has launched a new meat-free option, the Big King Vegetal. It is the fourth plant-based menu item the fast-food chain has introduced in the country. The new burger consists of two Vegetarian Butcher patties served on toasted sesame buns with onions, lettuce, cucumber, cheese, and Burger King’s signature sauce. Though the burger is described as “100% Vegetal”, it appears that the cheese is conventional dairy, while the sauce likely contains egg mayonnaise. The other meatless options offered by Burger King Portugal are the Whopper Vegetal, Nuggets Vegetais, and Long Vegetal chicken-style sandwich. The Big King Vegetal is now available at the chain’s restaurants across Portugal. Meatless options worldwide Burger King has been increasing its meatless offerings across the globe, including in neighbouring …


Next Level Burger Steak Burger

©Next Level Burger

Next Level Burger Plans to Quadruple Its US Locations By End of 2025

Next Level Burger, a popular plant-based burger chain, announces the brand intends to add dozens of outlets over the next four years, as part of an accelerated US expansion.  Based in Oregon, Next Level Burger is renowned for its casual and colorful take on healthy and sustainable fast food. Its signature menu features a lineup of organic and non-GMO vegan burgers, chicken sandwiches, fries and handspun milkshakes. In addition to the original store in Bend, Oregon, the brand operates six locations in Washington, California, New York and Texas.  Next Level wants to significantly increase its restaurant footprint, and reveals it is on track to open many more locations. To reach new communities, the chain plans to expand into the West Coast, Southwest and Northeast regions, …


Preposterous Foods/ Odd Burger

©Preposterous Foods

Odd Burger Launches Preposterous Foods in Partnership with Sysco

Canadian fast food chain Odd Burger announces the launch of Preposterous Foods, a new range of plant-based meat and dairy products. The company says the new line will be distributed exclusively through Sysco, the world’s largest foodservice company.  Featuring minimally processed foods made from ingredients like chickpeas, oats and wheat gluten, the Preposterous line will initially offer 10 plant-based items: meatless wings, beefy ground meat, gyro meat, breakfast sausage, and a crispy chicken burger. The dairy-free products include ranch dressing, vegan honey mustard sauce, tzatziki sauce, eggless mayo, and dairy-free cheese sauce.  Sysco currently serves more than 600,000 institutional clients across restaurants, healthcare, education and lodging/hospitality facilities. Parent company Odd Burger says the partnership will provide Preposterous Foods with more than 330 global distribution locations. Founded …


HipCityVeg Burger and Fries


HipCityVeg: An East Coast Sensation Planning 100’s of New Locations

As California’s vegan fast food movement grows, one fast-casual brand has been quietly taking the East Coast by storm. HipCityVeg, founded in 2012 by entrepreneur Nicole Marquis, offers indulgent vegan versions of classic comfort foods.  Now, the chain is revealing ambitious plans for national expansion.  Marquis first launched HipCityVeg in her hometown of Philadelphia, where the eatery quickly amassed a following of faithful fans. The vibrant menu features a lineup of gourmet burgers, chicken sandwiches, Philly steaks and organic milkshakes. But it’s the restaurant’s unusually loyal fan base that truly sets it apart. When the brand opened its first New York location last year, a crowd of thousands enthusiastically lined up at the Union Square eatery, with some reportedly driving hours to wait in line.  …


Torchy’s Tacos Unveils New Menu Items, Including Plant-Based Beyond Beef® Taco, Scratch-Made Churros and Return of the Tipsy Chick

Starting Feb. 9, fans can try out Torchy’s new offerings nationwide, along with February’s Taco of the Month, The Scallywag AUSTIN, Texas–(BUSINESS WIRE)–Something new is cookin’ at Torchy’s Tacos and it’s Damn Good! The Austin-based craft fast-casual taco brand known for its Damn Good Tacos and addictive Green Chile Queso is introducing four menu items that are sure to satisfy, including a new plant-based taco, scratch-made dessert and the permanent return of Torchy’s most coveted taco, the Tipsy Chick. In addition to these new innovations, Torchy’s fan-favorite Scallywag returns as February’s Taco of the Month. Starting Wednesday, Feb. 9, Torchy’s fans everywhere will be able to enjoy: The Tipsy Chick: She’s baaaack! Our fans have been asking for it and we’re delivering: the Tipsy Chick …


Absurd Bird Heinz vegan burger

©Absurd Bird

Heinz Partners With UK Fried Chicken Chain Absurd Bird For Plant-Based Burger

Food giant Heinz has partnered with UK fried chicken chain Absurd Bird to unveil a limited-edition plant-based burger for Veganuary. The collaboration is the first of its kind between Heinz and Absurd Bird, with the vegan burger made with Heinz Beanz and Heinz Tomato Ketchup. Dubbed the DHOOM! Bollywood style burger, the offering features the Absurd Bird’s plant-based chicken burger, topped with refried Heinz Beanz, and a vegan brioche bun. DHOOM means ‘explosion’ in Hindi and the new vegan offering will be available at five Absurd Bird locations, including Spitalfields and Soho in London, Exeter, Leeds, and Glasgow. Heinz in Plant-Based  Multinational Heinz has long been active in the vegan sector and celebrated Veganuary 2021 by releasing an extensive vegan range, including salad cream, mayonnaise, …


PLNT Burger 10th Location New York City

©PLNT Burger

PLNT Burger Continues Expansion, Opens 10th Restaurant in New York City

PLNT Burger announces the plant-based chain has expanded to New York City for the first time with a new location in Union Square, with more restaurants in the NY tri-state region planned.  Co-founded by Top Chef luminary Spike Mendelsohn, PLNT Burger is a fast-casual concept specializing in gourmet burgers, fries and shakes. The chain opened its first location inside a Maryland Whole Foods Market in 2019 before quickly growing throughout Washington, D.C. and Pennsylvania.   Chef-crafted Beyond Burgers PLNT Burger offers diners a vibrant, colorful take on plant-based eating, serving a variety of indulgent Beyond Meat burgers and specialty sides. Popular menu items include the staple PLNT Burger (Beyond Meat patty, tomato, lettuce, pickles, caramelized onion and PLNT sauce), the Crispy Chik ‘N Sandwich (Spiced and …


Plant-based burger McPlant


McDonald’s Expands Beyond Meat McPlant Burger to 600 US Locations

McDonald’s announces the fast food chain is expanding a trial of the McPlant burger to hundreds of new locations in Texas and California.  Beginning February 14, the McPlant burger will be available for a limited time on McDonald’s menus in the San Francisco Bay and Dallas-Ft. Worth areas. The burgers can be made vegan by ordering without mayonnaise or cheese. According to a website post, McDonald’s says the larger trial will help the burger chain gain further insight into customer demand for the item.  Remaking an iconic burger The McPlant burger was created by Beyond Meat exclusively for McDonald’s and is made from a blend of peas, rice and potatoes. Intended to offer the same taste and texture as “an iconic McDonald’s burger”, the McPlant …


Plant-Based Hot Dog


Wienerschnitzel Launches Field Roast Vegan Hot Dogs Across All Locations Following Successful Trial

American hot dog chain Wienerschnitzel announces the company is bringing Field Roast’s plant-based hot dogs to all 327 locations for a limited time.  The dogs can be made vegan by ordering without dairy-based cheese. Billed as “The World’s Largest Hot Dog Chain”, Wienerschnitzel says the national expansion follows a successful market trial at 30 regional units. The brand’s new Veggie Dogs feature a Field Roast Signature Stadium Dog served in three different styles:  Backyard (With dairy-based American cheese, pickle spear, tomato, ketchup, and mustard)  Barbeque (Barbecue sauce, pickle spear, onions)  Chicago (Tomato, pickle spear, peppers, onions, relish, mustard, and celery salt).  Field Roast’s  Signature Stadium Dogs are crafted from a blend of pea protein and spices, and cooked in small batches over hardwood smoke. The plant-based …



NXT LVL PZA Partners With Biggest Names in Vegan Meat For “Secretly Vegan” Pizzas

Brand new London pizzeria NXT LVL PZA is partnering with some of the biggest names in plant-based meat including Heura, Meatless Farm, Beyond Meat, and THIS, to create pizzas that are “secretly vegan” in order to encourage omnivores to switch to a plant-based diet and take pizza to the NXT LVL. Market first The company’s unique branding is based around gaming culture, and it has been confirmed that NXT LVL is the first and only outlet in the UK at present to use Pleese Cheese – New York’s game-changing pizza cheese created without dairy, soy, seeds, or gluten. The new venture sets out this week at its first delivery-only location in London with aptly named products such as: The Pac Mac – with Beyond Meat …


Domino's Vegan Pepperoni Pizza

©Domino's Pizza

Domino’s Vegan Pepperoni Pizza Added Across UK for Veganuary 

Domino’s vegan pepperoni pizza to be available nationwide at 1,200 UK outlets  Domino’s Pizza has added a new plant-based pepperoni offering for Veganuary 2022. The Domino’s Vegan PepperoNAY pizza is made with a vegan pepperoni made by The Vegetarian Butcher and is available at UK stores and online.  The pizza is 100% suitable for vegans, made with a plant-based cheese developed in-house by Domino’s and served with the chain’s famed vegan Garlic & Herb dip. The Vegetarian Butcher’s pepperoni offering is said to be both smoky and highly realistic. Unilever-backed Vegetarian Butcher has been rapidly expanding its food service footprint after the success of  its Burger King partnership.  The new Vegan PepperoNAY pizza is just the latest plant-based addition to Domino’s UK  vegan options. In 2020, …