EatVappy: “Based on Our Sales Data, We Can Say the Plant Meat Sector in Türkiye is Growing Steadily”
The often overlooked plant-based meat sector in Türkiye caters to around 100,000 (2022) with a vegan population of roughly 0.5%, which has largely emerged since 2000. One of the key players in the country is Istanbul’s Eat Vappy, a pioneer in Turkey’s plant meat sector, which claims to have launched the world’s first Vegan Turkish sausage in 2017. “It is our priority to produce good production and to create systems for the unit, the planet, and the creatures that can feel. This is not a marketing method for us,” says Eat Vappy. Founder Cihan Baltepe, who draws on over a decade of experience as an archeologist, entrepreneur and futurologist, states that the brand has carved out a market that was previously almost non-existent: “Over the …
