DUG: “Potatoes Are More Versatile Than Almost Any Other Food”
DUG is a Swedish brand with roots in science and research at Lund University. It was there that the patented emulsion technology was developed, forming the basis for the brand’s vegan-friendly, potato-based milk alternatives. According to the company, these alternative beverages have a very low carbon footprint and can be used like any other milk. The DUG brand is owned by DUG Foodtech AB. Helene Nielsen has been CEO of DUG Foodtech since 2023 and has more than two decades of experience in sales and export in the FMCG sector. Stints at brands such as Oatly, Tweek and Sproud have made her an accomplished leader in the European foodtech market. With a particular focus on building international markets – from retail to coffee and OOH …