Willicroft Launches Crowdfunding Campaign for New Clean-Label Vegan Butter Made with Beans and Fermentation
Dutch company Willicroft, Europe’s first plant-based cheese brand to achieve B-Corp certification, announces the launch of a crowdfunding campaign to support the release of its latest development at retail and food service in 2024: Willicroft Original Better, a vegan butter made using beans and fermentation. Willicroft aims to raise €350,000 through a convertible loan agreement (CLA) via Seedblink. Individuals or investors will have two options to convert the loans into equity shares in the company: a valuation cap of €7.5 million or a 20% discount. As the company explains, the likely conversion date of the CLA is set for Willicroft’s Series A in early 2025. The campaign’s goal is €475,000; however, Willicroft already has €125,000 committed offline by existing investors. Regarding returns, the company believes it is well-positioned …