New Research Reveals Five Trends Shaping the Future of the Plant-Based Industry
At the recent Bridge2Food 2025 summit in the Netherlands, flavour and fragrance manufacturer Givaudan shared five trends that are shaping the future of plant-based innovation. The findings are based on Givaudan’s proprietary research, which has surveyed more than 3,000 European consumers and 250 industry experts. As reported by Senior Consumer & Market Insights Manager Laurence Minisini, the trends are: Health and nutrition The research indicates that while 54% of Europeans have tried plant-based meat, 12% have stopped purchasing it and 17% have reduced their consumption. Health concerns are often cited as a reason why, illustrating the need for clearly communicated nutritional benefits such as high protein and fiber content and fewer additives. Taste and texture Poor taste and texture are also among the most common …