Albert Heijn

© Albert Heijn

Albert Heijn Named Most Vegan-Friendly Supermarket in Belgium

Albert Heijn has been recognized as the supermarket chain with the most extensive vegan offerings in Flanders and Brussels, according to a recent study conducted by BE Vegan and ProVeg Belgium. The analysis evaluated the availability of plant-based products in six major supermarket chains: Albert Heijn, Delhaize, Carrefour, Colruyt, Lidl, and Aldi.  Albert Heijn leads the rankings, with Delhaize in second place and Colruyt in third. Notably, Colruyt has moved up to third place, overtaking Carrefour for the first time. “It is mainly the expansion of plant-based ready meals that places Colruyt in third position. There are more options for easy plant-based meals. Colruyt is also catching up in the area of ​​meat and fish substitutes: the offer has increased by 30% since 2022, and …


Webtalk announcement "Navigating the Plant-Based Markets in Germany and France - Expert Insights and Industry Trends" - "update" the business webtalk by vegconomist

Business Webtalk: Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends

An upcoming international business webtalk by vegconomist called ‘update’ will take place to discuss the most pressing issues of the protein transition. Based on the latest news, data and facts, the future of the industry will be put forward and discussed with key market players. Session 1: “Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends” June 25th, 09:30 AM CT (CHICAGO) | 4:30 PM CEST (BERLIN) | 3:30 PM BST (LONDON) Comparing consumer behaviour and preferences for plant-based products in both countries Introducing plant-based highlights and innovations at SIAL Paris Highlighting key innovations, and major players driving the plant-based sector in each country Discussing the unique challenges and opportunities faced by plant-based businesses in these markets, including supply chain …


The Vegetarian Butcher spicy vegan chicken

© The Vegetarian Butcher

The Vegetarian Butcher Brings Spicy Vegan Schnitzel to Germany as Southern Fried Chicken Trends Globally

Unilever-owned Dutch brand The Vegetarian Butcher has expanded its vegan chicken range in Germany with a new product launch, the picante ‘Pepperfect Chick’n’. With the new, spicy vegan alternative to breaded chicken schnitzel, the company says is focusing on the trend towards American fried chicken. The fillets are made from soy proteins and enriched with vitamin B12, in a crispy vegan coating flavoured with black pepper and paprika. According to reports, spicy chicken products appear to be trending globally, and in the US such foods termed “swicy” (sweet and spicy) were predicted to gain popularity in 2024. In the UK, last year it was revealed that one in five Brits consume Southern fried chicken every week and one in ten do so every month, more …


Dig Insights report

Report Reveals How Brands Can Capitalize on Plant-Based Protein Trends in 2024

The Plant Based Foods Association (PBFA) and The Good Food Institute (GFI) recently conducted a comprehensive survey to examine consumer attitudes and behaviors toward plant-based proteins. The survey, which included 1,500 Americans aged 18-65, was carried out in late 2023. The results, compiled into a detailed report by Dig Insights, provide valuable insights into the current landscape, health perceptions, and barriers within the plant-based protein market. Current Landscape According to market analysts, the plant-based protein market has experienced consistent YOY growth and is projected to continue at a CAGR of 8.6% until 2034. Despite this, many consumers remain unfamiliar with plant-based proteins, suggesting a large potential market waiting to be tapped. While veganism initially boosted the popularity of plant-based diets, non-vegan consumers now incorporate plant-based …


trader joes protein patties supermarket

© Kristina Blokhin -

Experts Share Insights on Current State & Future Prospects of the Plant-Based Food Industry

Nourish Food Marketing and HRA Global hosted a joint webinar earlier this month to discuss the 2024 Food Trends Across the Atlantic Report. The webinar addressed the current state and future prospects of the plant-based food industry. The discussion, which featured Jo-Ann McArthur, President and Founder of Nourish Food Marketing, and Hamish Renton, Managing Director of HRA Global, covered various food trends in North America and Europe, including precision nutrition, plant-based meat and dairy, sustainable food production, and more. Key insights Key insights from the webinar regarding plant-based meat and dairy indicate that health, taste, texture, and environmental factors are driving demand. However, the honeymoon phase is over, and concerns about overprocessing are increasing. According to the report, 39% of UK consumers believe plant-based products …


The Spare Food Co. Spare Starter

© The Spare Food Co.

Upcycled Ingredients Market to Rapidly Gain Traction as Consumers Demand Solutions to Food Waste

According to a report by FACT.MR, the global upcycled ingredients market will grow with a CAGR of 6.4% over the forecast period 2022-2032, reaching a valuation of $512 million. Currently, a significant proportion of the food produced worldwide is wasted, which has a harmful impact on the environment. As consumer awareness of food waste increases, a growing number of companies are attempting to solve the issue by upcycling ingredients that would otherwise be discarded. However, the industry has faced some challenges, such as a lack of oversight when sourcing upcycled ingredients. Additionally, the nutrients in some upcycled foods may not be readily available. Some companies are addressing this by developing methods to extract nutrients from byproducts usually regarded as waste; for example, Austria’s Kern Tec …


A photo of a fished Atlantic salmon

© BLUU Seafood - Anna Brauns

Evolving Dynamics of the Plant-Based Seafood Market

A market report from Value Market Research published just this month projects the global plant-based seafood market to increase with a CAGR of 43.5% from 2024 to 2032. A similar report released by Fact MR in June of last year predicted growth at a rate of 28.1% for the period 2023 to 2033 to reach a valuation $2.19 billion. Market Dynamics Plant-based seafood refers to products designed to replicate the taste, texture, and appearance of traditional seafood using plant-based ingredients. The market’s growth is driven by several factors, including increasing consumer demand, environmental concerns, health considerations, market availability, and changing food culture. Increasing awareness of animal welfare, health benefits, and environmental sustainability is prompting more individuals to implement more plant-based foods into their diets. These products …


vegan meal, ProVeg NFH

Image courtesy of ProVeg International

Taste, Affordability, and Innovation: Keys to Plant-Based Success in the UK

As the demand for plant-based options among consumers grows, governments and businesses globally find themselves needing to adapt to the changing dynamics of food systems. The UK is a prime example. Recognising the opportunities, the UK government has invested nearly half a billion pounds in advancing food systems.[1] Universities and private enterprises have also demonstrated significant interest, leading to a surge in alternative-protein startups and research initiatives throughout the country. To gain a deeper understanding of this trend, ProVeg International produced a series of country-level reports for the Smart Protein Project, called Evolving Appetites: An in-depth look at attitudes towards plant-based eating. Set against the ongoing growth of plant-based food culture in the UK, the latest New Food Hub article explores 10 key takeaways from …


Plant-based medallions on a production line

Image courtesy of Ensemble

Meat Alternatives to Drive the Total Incremental Volume of Protein Ingredients to 860kt by 2027

According to research by Swiss company Giract, the total global incremental volume of protein ingredients is projected to reach 860kt over the forecast period 2022-2027, with meat alternatives accounting for the largest proportion of growth. The research finds that ingredients that can replicate the sensory properties of meat and are compatible with the technical requirements of processing are becoming increasingly available. This is encouraging manufacturers to produce more meat alternatives, which in turn is increasing consumer demand. Soy protein remains popular due to the availability of affordable non-branded options and its production scalability. Pea protein is also rapidly gaining interest due to its nutritional and functional advantages; however, some manufacturers have struggled to reformulate their recipes to use pea instead of soy. Fava bean protein …



©Flower Burger

E-Commerce Outpaces Retail in Plant-Based Food Sales, Reaching $394M in 2023, Reveals State of the Marketplace Report

The latest State of the Marketplace report by the Plant Based Foods Association unveils new data on e-commerce sales and highlights emerging trends in foodservice, alongside retail and consumer insights. The report includes perspectives from key industry leaders at Sodexo, Whole Foods Market, and Earth Fare, discussing their strategies for expanding their plant-based food offerings, which serve as a key resource for informing stakeholders in the plant-based food industry. Sales growth across platforms The report reveals a substantial increase in e-commerce sales of plant-based foods, which reached $394 million in 2023, a growth of 16.4% over three years. This trend is significant compared to the slower growth rates in traditional retail, where plant-based food sales accumulated to $8.1 billion. Despite economic hurdles, the segment has …


Healthy eating. Plate with vegan or vegetarian food. Healthy plant based diet. Healthy dinner. Buddha bowl with fresh vegetables.

Image courtesy of Alzchem Group

Griffith Foods’ 2024 Report Predicts Veg-Forward Revolution in North American Retail & Foodservice

Griffith Foods has released its 2024 Food & Flavor Outlook, showcasing the continued rise of vegetables and plant-based foods across North American grocery stores and restaurants. The report reveals significant consumer preferences and trends shaping the food industry, reinforcing the importance of health and sustainability in food choices. In 2024, vegetables are expected to dominate the culinary spotlight, especially in foodservice. Chefs are exploring back-to-basics approaches, utilizing whole, recognizable ingredients in novel ways that cater to the preferences of flexitarian consumers. The retail sector is responding with an array of veg-forward products, including convenience meals and frozen items, making it easier for consumers to increase their intake of fruits and vegetables.  Prioritizing fruits and vegetables In the findings, a notable 62% of Mexican consumers expressed …


Coral's fish fillet on a plate

Microalgae / mycelium fish fillet © Koralo

Can Microalgae-Based Food Become a Trend? Pioneering Study Reveals Consumer Insights

While microalgae present a promising alternative protein source with an excellent amino acid profile, polyunsaturated fatty acids, vitamins, and potential sustainability benefits such as reduced land use, it remains uncertain whether consumers will embrace them. Research on the acceptance of microalgae has only recently emerged, with most of these studies so far originating from Europe, where there is relatively minimal consumption of microalgae. However, Dr Bianca Wassmann and her team from the Singapore-ETH Centre’s Urban Microalgae Protein Production project have recently conducted a survey regarding microalgae-based food in Singapore.  The study aimed to understand consumers’ attitudes before product development — with one of the goals being to create a food product for Singapore — to ensure that final products made with microalgae are appealing (taste, …


Albert Heijn

© Albert Heijn

Sales of Animal Meat in Dutch Supermarkets Have Decreased by 16.4% Since 2020

Sales of animal meat in Dutch supermarkets have fallen by 16.4% since 2020, concludes animal welfare organisation Wakker Dier, based on Circana sales data. In 2023, these supermarkets sold 2.3% less meat than in 2022. The organisation attributes this largely to improvements in price points. Wakker Dier notes that retail nudging via low prices, shelf layout, and promotional policies have been influential in this change, with many of the mainstream supermarkets committing to transitioning towards less animal-based protein and more plant-based. Some examples of the above trends in the Netherlands include: Supermarket chain Jumbo decided to cease the promotion of fresh animal meat from the end of May this year. Albert Heijn, the leading chain in the Netherlands, recently launched AH Terra, an own-brand plant-based …



© nordroden -

Report Identifies 5 Disruptive Technologies to Shake Up Fermentation Industry

Following a comprehensive review of the fermentation sector, Lever VC, a leading venture capital firm specializing in alternative protein investments, announces the release of its latest report highlighting the top technologies that could advance the production of fermented food and ingredients. Lever VC argues that despite notable advancements in CRISPR gene editing, AI and machine learning for bioinformatics systems, and high-throughput screening technologies, challenges remain in scaling up biological processes and lowering expenses to reach price parity with animal products. The new report pinpoints five cutting-edge technologies that offer potential solutions to overcome existing barriers to transform the growing biomass and precision fermentation industries: 1. Organism strain development with potential to increase productivity 10X Different methods, such as artificial intelligence/machine learning-trained algorithms or trial-and-error approaches, promise …


Mosa Meat Cultivated Burger

Cultivated burger © Mosa Meat

Alternative Protein Industry to Recalibrate and Strengthen, Significant Progress Expected in 3-5 Years

Despite recent challenges in the alternative protein industry, such as sales downturns and capacity struggles, a new report by ProVeg Incubator suggests that this ‘correction phase’ will ultimately strengthen the sector‘s long-term prospects. The report – Five Years, 100 Startups, and the Future of Food – reveals that the correction phase reflects a healthy recalibration, separating genuine potential from hype. Although the next year or so might be challenging due to economic conditions and investment landscapes, the report predicts a bright future. New, competitively priced products with improved taste, nutrition, and texture are entering the market. Additionally, regulatory pathways are expected to improve, particularly in cultivated and precision fermentation sectors. Significant progress anticipated In the next three to five years, significant progress in product development …


Green peas in close up


Pea Protein Market Projected to Grow at CAGR of 19.9%, Reaching $7Bn Valuation by 2031

The global pea protein market is set for significant growth and will be worth $7 billion by 2031, according to a report by Astute Analytica. A shift towards sustainable plant-based proteins and healthier lifestyles will drive the market to grow with an estimated CAGR of 19.9%. Unlike many other proteins, pea protein is allergen-free, widely available, and has a high nutritional value. It is also low in calories and high in fiber, helping to address cardiovascular issues and obesity. Over the forecast period, pea protein will be widely used in applications such as meat alternatives, protein bars, and shakes. The increasing trend for clean-label products will encourage manufacturers to incorporate more pea protein into their formulations. Competition from other protein sources such as wheat, soy, …


SuperMeat's chicken cell line process meets Kosher meat Mehadrin standards

The Chicken @ SuperMeat

New GFI Report Reveals Current Trends in Cultivated Meat Production & Scaling

The Good Food Institute has released a new report, Trends in Cultivated Meat Scale-Up and Bioprocessing, that provides valuable insights into the production of cultivated meat. The report summarizes the findings of a comprehensive 2023 survey of 30 cultivated meat companies and equipment providers, which was conducted to uncover trends in equipment and material usage, production facilities, food safety, and scaling strategies. The following are the key findings of GFI’s survey. The complete report can be found here. Production facilities and sustainability Many companies are planning and building their first pre-pilot or pilot-scale production facilities to gain regulatory approval. 24 respondents revealed they use existing warehouses as facilities, while others are repurposing or building greenfield facilities. 14 out of 24 companies are either planning or have already made plans to …



© Imagindairy

Fermentation-Enabled Alternative Protein Market to Grow With 14% CAGR

A report by Insight Ace Analytic has predicted that the fermentation-enabled alternative protein market will be worth $1191.06 million by 2031, growing with a CAGR of 14%. Due to the rise of flexitarianism and increased demand for sustainable proteins, investments in fermentation-enabled proteins are on the rise. However, some consumers have safety concerns relating to fermented proteins, which could restrain the market. As a result, it may be necessary for companies in the space to educate consumers on the technology and its benefits through strategies such as marketing campaigns. Precision fermentation takes the lead By process, precision fermentation will lead the market as it can produce a wide range of end products for the food, agriculture, and pharmaceutical industries, among others. Microbial, fungal, and algal …


nuggets at V Honest

© Honest Burgers

Report: Plant-Based Meat Sales Surge by 47%, Price Parity Gap Closes in Australian Market

Food Frontier, an independent think tank on alternative proteins in Australia and New Zealand, has released its 2023 State of the Industry report. It reveals the growth of the plant-based meat sector, an increase in per-capita consumption and foodservice sales, and positive developments regarding price parity. Looking at the general landscape, the analysis shows that the plant-based meat industry is growing despite navigating the challenges of a new food category, economic difficulties, inflation, and the dried investment environment. The figures show that plant-based meat sales increased by 47% between 2020 and 2023, and per-capita consumption increased by 28%.  Dr Simon Eassom, CEO of Food Frontier, commented on the report, “Despite the economic challenges faced by plant-based meat companies here and overseas it’s evident that the industry is here …


Let's Plant Meat received Thai Prime Minister's Export Award

© Let's Plant Meat

Thailand Anticipates Rise in Future Food Exports, Driven by Health & Sustainability Concerns

Thailand is aiming for a 2-5% rise in future food exports in 2024, as the global economy recovers and interest in health and sustainability continues to increase worldwide. According to the Bangkok Post, Thai future food exports reached 143 billion baht last year, making up 9% of all food exports. Functional foods and ingredients accounted for the largest share of this figure at 128 billion baht, while alternative proteins were valued at 6.3 billion baht. Medical, personalized, and organic foods made up the remainder. By 2027, Thailand is aiming for future food exports to reach 350 billion baht according to NXPO (Thailand’s Office of National Higher Education Science Research and Innovation Policy Council). Future foods hub A report published last year found that the USA …