UK based The Meatless Farm reveals its nationwide £1.5 million campaign, which is aimed at former meat-eaters who have switched their diet during lockdown. The new campaign is supposed to offer a light-hearted approach to promoting the plant-based lifestyle in the UK.
Film director Kevin Smith has relaunched Mooby’s, the fundraising popup burger shack in West Hollywood featuring a vegan heavy menu including Beyond Burgers and Beyond Sausages. The popup sold so many sandwiches upon its launch in April that it crashed delivery service Postmates twice, according to Time Out.
The initiative #BusinessAsUnusual – has been set up by the advertising company to support small businesses who have continued trading during the pandemic. Better Nature is one of the lucky startups to receive a Clear Channel campaign which will feature on screens around Clapham Junction, promoting their new, pre-marinated Better Bites.
People hate being told what to do. Just hearing the words “you should do this” or “don’t do that” lights up an immediate sense of defiance in our brains—regardless of how rational the statement. It’s that feeling you get when, at 3am, your husband asks why you’re sitting alone in the kitchen eating an entire carrot cake… says Veronica Fil.
This week, both Forbes and the BBC have published articles declaring plantbased seafood as “new big trend” in vegan meat. This “trend”, one that we have predicted since our article here from mid-2018, sees news this week including brand new products from Good Catch and a PETA award today for vegan sushi in Holland.
According to bestproducts.com, Daily Harvest has recently launched a new vegan ice cream line. The four new flavors are dairy-free, and do not contain gums or refined sugars. To launch the new products, the 90s R&B vocal group, Boy II Men, wrote the original song, Scoops, promoting the plant-based ice cream.
Market research company Million Insights has released a report predicting that the vegan food market will be worth $24.06 billion by 2025, which represents a CAGR of 9.6 percent, pointing out that celebrities such as Joaquin Phoenix, Billie Eilish, and Ariana Grande have all encouraged their fans to eat a vegan diet.
Apeel Sciences has announced on its website that is has secured a US$250m investment led by led by Singapore‘s sovereign wealth fund, Government of Singapore Investment Corporation (GIC), to continue in its mission in reducing food waste through its plant-based edible skin that preserves perishable fruits and vegetables.