UK based The Meatless Farm reveals its nationwide £1.5 million campaign, which is aimed at former meat-eaters who have switched their diet during lockdown. The new campaign is supposed to offer a light-hearted approach to promoting the plant-based lifestyle in the UK.
Marketing & Media
Beyond Meat Invests in Health Education for the Black Community
Beyond Meat has invested in The Social Change Fund, which was founded by NBA stars Chris Paul, Dwayne Wade and Carmelo Anthony to address critical issues impacting the black community. With Beyond Meat, Goldman Sachs and the nonprofit Reform Alliance have contributed funding.
Bollywood Star Couple Launches Plant Meat Brand Imagine Meats
Bollywood actors Genelia and Riteish Deshmukh have announced a new plant-based meat venture based in India called Imagine Meats, which they claim is bringing together the best of global food science with Indian traditions to produce dishes such as vegan kebabs, biryanis, and curries.
Burger King’s Greenwashing TV Ad: Plant-Based Leader Speaks Out
Burger King is causing controversy in its latest ad campaign which says it is reducing its carbon emissions by 33% by feeding its livestock lemongrass, claiming that this causes the cattle to produce less methane gas.
Oatly Secures $200M From Blackstone Group Including Oprah Winfrey, Natalie Portman & Jay-Z
Swedish oat milk pioneer Oatly has reportedly sold a $200 million stake to a group of investors led by Blackstone Group Inc which includes Oprah Winfrey, Natalie Portman, former Starbucks chief Howard Schultz and Jay-Z. Oatly’s value now stands at roughly $2 billion according to the Dow Jones.
Kevin Smith Brings Fictional (Mostly Vegan) Restaurant Mooby’s to Life, Sells Out on First Day
Film director Kevin Smith has relaunched Mooby’s, the fundraising popup burger shack in West Hollywood featuring a vegan heavy menu including Beyond Burgers and Beyond Sausages. The popup sold so many sandwiches upon its launch in April that it crashed delivery service Postmates twice, according to Time Out.
Free Clear Channel Advertising Campaign for Plant-Based Startup Better Nature
The initiative #BusinessAsUnusual – has been set up by the advertising company to support small businesses who have continued trading during the pandemic. Better Nature is one of the lucky startups to receive a Clear Channel campaign which will feature on screens around Clapham Junction, promoting their new, pre-marinated Better Bites.
You Tube Star Mikey Pearce Uses Social Media Presence to Launch Plant-Based Burger Delivery Venture
As the foodservice industry globally grapples with restrictions, one entrepreneur in Brighton UK, is starting up a vegan burger delivery service in conjunction with Deliveroo. Mikey Pearce is a YouTube vlogger with 165K followers on Instagram.
The Dark Art of Behavioural Economics (and its role in shaping better plant based choices)
People hate being told what to do. Just hearing the words “you should do this” or “don’t do that” lights up an immediate sense of defiance in our brains—regardless of how rational the statement. It’s that feeling you get when, at 3am, your husband asks why you’re sitting alone in the kitchen eating an entire carrot cake… says Veronica Fil.
Harry Potter Star Evanna Lynch Joins Million Dollar Vegan’s “Take Pandemics off the Menu” Campaign
Million Dollar Vegan, the nonprofit organisation that famously challenged President Trump last year to try vegan in return for $1M for war veterans, has now launched “Take Pandemics off the Menu”, with support from Evanna Lynch, vegan star of the hugely successful Harry Potter films.
Launches and Awards in Vegan Fish Category Continue as Forbes and BBC Suddenly Declare Plant-Based Seafood as “Next Big Vegan Meat Trend”
This week, both Forbes and the BBC have published articles declaring plantbased seafood as “new big trend” in vegan meat. This “trend”, one that we have predicted since our article here from mid-2018, sees news this week including brand new products from Good Catch and a PETA award today for vegan sushi in Holland.
Daily Harvest Partners With Boyz II Men to Launch New Vegan Ice Cream
According to bestproducts.com, Daily Harvest has recently launched a new vegan ice cream line. The four new flavors are dairy-free, and do not contain gums or refined sugars. To launch the new products, the 90s R&B vocal group, Boy II Men, wrote the original song, Scoops, promoting the plant-based ice cream.
Vegandr – a New Dating App for Vegans with Built-in Restaurant Finder
A new social media dating app from Apple called Vegandr has been launched to enable vegans and vegetarians to meet and easily find a restaurant that suits their preferences. The new app is designed for those looking to widen their social circle, find love, or locate a gym partner.
Report Finds Global Vegan Food Market to Reach $24.06 Billion Due in Part to Vegan Celebrities
Market research company Million Insights has released a report predicting that the vegan food market will be worth $24.06 billion by 2025, which represents a CAGR of 9.6 percent, pointing out that celebrities such as Joaquin Phoenix, Billie Eilish, and Ariana Grande have all encouraged their fans to eat a vegan diet.
Apeel Sciences Secures US$250m From Investors Including Katy Perry & Oprah Winfrey for its Mission to Cut Food Waste
Apeel Sciences has announced on its website that is has secured a US$250m investment led by led by Singapore‘s sovereign wealth fund, Government of Singapore Investment Corporation (GIC), to continue in its mission in reducing food waste through its plant-based edible skin that preserves perishable fruits and vegetables.