Another big name in the celebrity world debuts a vegan accessories collection. Pamela Anderson has teamed up with ASHOKA Paris to release a line of designer bags made using apple skins sourced from Italy. David Mateo worked with Ms Anderson for almost 16 months to design the collection premiering in red, terracotta, black and nude.
The Meatless Farm has replaced its soy in favour of pea protein in its vegan burgers and sausages, claiming it has a meatier taste than the previous recipe. The company also launches its first TV ad campaign called “Try it”, aiming to convince consumers to try plant-based meat products, as part of its long-term growth strategy.
Silk® recently announced its new partnership with two of the world’s most recognizable athletes, Olympic gold medalist, Michael Phelps, and world champion gymnast, Aly Raisman, as the new faces of its soymilk portfolio. The collaboration will also provide 1.5 million meals to the Feeding America charity.
Beyond Meat announces it is partnering with Partnership for a Healthier America (PHA), an organisation founded with Michelle Obama. Tomorrow, Tuesday April 28th April, CEO Ethan Brown will take part in a virtual event with “prominent leaders in the food and nutrition space” to include an opening speech from Ms Obama.
Vegconomist is pleased to announce that we will be broadcasting regular videocasts from Elysabeth Alfano as part of her Plantbased Business Hour series. A veteran journalist and successful businesswoman, Elysabeth is host of The Elysabeth Alfano Radio Show, the USA’s first syndicated plant-based radio show.
In honor of National Pi Day 2020 (March 14), Silk is seeking a grandparent to review desserts containing Silk Dairy-Free Heavy Whipping Cream Alternative and suggest improvements to recipes before they are published. The chosen ‘Granbassador’ will be rewarded with $10,000 and a lifetime supply of the vegan cream.
Alan Sugar, founder of TV show The Apprentice which starred Donald Trump in its American counterpart, has stated that (food) companies that do not adapt to offer young people vegan options could end up like Kodak. Kodak filed for bankruptcy in 2012 after technology evolved in a different direction making the company irrelevant and defunct.