better nature

Better Nature co-founders Christopher Kong and Elin Roberts in the ProVeg Incubator space.

Free Clear Channel Advertising Campaign for Plant-Based Startup Better Nature

The initiative #BusinessAsUnusual – has been set up by the advertising company to support small businesses who have continued trading during the pandemic. Better Nature is one of the lucky startups to receive a Clear Channel campaign which will feature on screens around Clapham Junction, promoting their new, pre-marinated Better Bites

more / CC BY-SA (

Harry Potter Star Evanna Lynch Joins Million Dollar Vegan’s “Take Pandemics off the Menu” Campaign

Million Dollar Vegan, the nonprofit organisation that famously challenged President Trump last year to try vegan in return for $1M for war veterans, has now launched “Take Pandemics off the Menu”, with support from Evanna Lynch, vegan star of the hugely successful Harry Potter films.


Image courtesy of Sophie's Kitchen

Launches and Awards in Vegan Fish Category Continue as Forbes and BBC Suddenly Declare Plant-Based Seafood as “Next Big Vegan Meat Trend”

This week, both Forbes and the BBC have published articles declaring plantbased seafood as “new big trend” in vegan meat. This “trend”, one that we have predicted since our article here from mid-2018, sees news this week including brand new products from Good Catch and a PETA award today for vegan sushi in Holland.