TV PRESENTER Fearne Cotton is joining a host of celebrities today in backing calls for Britons to go vegan for 24 hours on World Vegan Day. Social media users are being invited to post a short video message explaining why they have been inspired to #GoVegan24.
Marketing & Media
Pink-Floyd’s The Wall Artist Designs TV Ad For Vegan Chocolate
The legendary English illustrator Gerald Scarfe, world-famous for the Pink-Floyd cover of The Wall, has created a TV spot for vegan sweets brand Katjes, to promote Chocjes – the first vegan chocolate made completely with oat milk. According to the advertising agency responsible for the campaign, the issue is something close to Scarfe’s heart.
Lewis Hamilton Says Go Vegan to Save Our Planet
Sky News has published a rather critical piece about vegan athlete Lewis Hamilton, who recently said on Instagram that adopting a vegan diet is the “only way to truly save our planet”, and that animal agriculture is the number one cause of climate change. Here we provide the data to back him up.
Mooncup: How One Small Ethical Business Changed a Multinational Industry
When Su Hardy set out to launch Mooncup in 2002, she had no idea that 17 years later, the company she founded would be a leading force in tackling the taboo around periods, at the vanguard against single-use plastic, and would have created a third category in the Sanitary Product industry, once monopolised by multinational companies.
Rügenwalder Mühle Rebrands Packaging for Veg Products and Adds Clearer Vegan Labelling
German producer Rügenwalder Mühle is now giving its vegetarian / vegan meat alternatives a fresher design; the recipes of the popular products remain unchanged. The revised design is to allow customers to easily differentiate between the vegetarian and vegan products from the company’s meat and organic products on the refrigerated shelf.
Meatless Farm Secures 7 Figure Equity Deal with Channel Four
Leading UK broadcaster Channel 4 has invested in plant-based company The Meatless Farm Co. The funds will be partly utilised to kickstart a new TV advertising campaign, which will transmit regionally across Channel 4’s main channel and streaming service, All 4, throughout the autumn season.
New App VISYT Helps Restaurateurs Display Menus Visually
A newly developed Swiss app for visualising menus has been developed to help restaurateurs communicate their menus and set new standards for customer-friendliness in the catering industry. With the VISYT app, people with special dietary needs – such as vegans – can also find the right dishes more quickly.
BBC’s Dirty Vegan Completes Ten Iron Man Triathlons in Ten Days
Matt Pritchard, who originally came to fame in the Dirty Sanchez series on TV, has become more famous recently for his work as a vegan cook, hosting The Dirty Vegan on the BBC and releasing a cookbook of the same name.
Kellogg’s MorningStar Farms Brand Launches “Lose Your Veginity” Campaign With Bachelor Star Colton Underwood
MorningStar Farms, the Kellogg’s line of vegan products, has partnered with Colton Underwood, popular Bachelor star and health enthusiast, to help America lose its “veginity.”
Birds Eye’s £2 Million Marketing Campaign for Plant-Based Green Cuisine Line
UK frozen food producer Birds Eye has launched a £2 million marketing push on its new range of vegan products including a TV advert featuring comedic veggie vampires. The Green Cuisine range currently consists of frozen burgers, sausages and Swedish meatballs and will target the family dinner market.
New Book Release: “An Opinionated Guide to Vegan London”
“An Opinionated Guide to Vegan London” by blogger and photographer Sara Kiyo Popowa will be published on the 19th September by Hoxton Mini Press, and promises to be a unique and refreshing take on the standard city guide, featuring updated reviews of the most popular vegan London locations with beautiful photography.
FIAPO India Launches Nationwide 21 Day Compassion Challenge Campaign
The Federation of Indian Animal Protection Organisations is the collective voice of the animal protection movement in India, which protects the interests of animals on a local and national level. FIAPO works in collaboration with members and volunteers in over 70 cities throughout India, hoping to change the lives of animals across the country, through education, research, lobbying, mobilisation, training and direct action. The focus of the FIAPO campaigns is …
Meatless Farm Calls for Supermarket Renaming of a “Protein Aisle”
The Meatless Farm, a successful alt protein startup originally from the UK and now expanding internationally with their successful sausages and mince products, has called for the meat aisle to be rebranded as the “protein aisle,” to include plant meat products, as the market witnesses several changes and 95% of consumers of plant protein products were recently shown to also be consumers of animal meat.