According to The Drum, animal rights organization, PETA, has ended its long-running ‘I’d Rather Go Naked Than Wear Fur’ campaign. The global advertising sensation had featured feminists, actors, supermodels, artists, indie rock bands, and more.
Today the Beyond Collection by Dunkin’ x Snoop limited-edition merchandise goes live from its online pop-up shop at shopdunkin.com. Snoop Dogg, a Beyond Meat Ambassador and Investor, collaborated with Dunkin’ to create collectible apparel celebrating the Beyond Sausage Sandwich. Inspired by his love of glazed doughnuts, this collection lets fans practice a plant-based lifestyle and dress like Snoop.
Last year, mainstream UK television’s Channel 4 and plant meat producer the Meatless Farm entered into a seven figure equity deal. Now, following the channel screening two documentaries about the meat industry, the National Farmer’s Union and various right wing press have slammed Channel 4 for what they term “anti-meat propaganda”.
China Daily, an official newspaper controlled by the Chinese Government, has responded with a backlash against a New York Times article stating that growing demand for pork and beef in China has fueled much of the recent environmental crisis, and including an inflammatory comment from Impossible Foods’ Pat Brown.
Mena Massoud, star of Disney’s Aladdin, announces his investment into the Series A Raise Capital round for the Plant Power Restaurant Group, the parent company of SanDiego’s Plant PowerFast Food. The chain recently opened its fifth location in Long Beach, following a massive growth in sales in 2019.
MERCEDEZ-BENZ may stop the use of leather after speaking with Lewis Hamilton about the possibility of manufacturing cars with animal-free interiors. The move is the latest in a line of actions from the Formula 1 star to promote veganism; this October Hamilton encouraged his social media followers to go vegan for the planet.
Veganuary announces that the number of participants signing up to go vegan next month has already hit 65,000 – almost 20% of the way to the goal of 350,000 participants. In addition, the charity’s crowdfunding campaign to raise £40,000 for the first pro-vegan TV advert has already been exceeded.
A Crowdfunder has been launched today to get Veganuary‘s newly produced TV advert broadcast on TV as widely as possible. Veganuary says that the advert, which is currently under wraps, is an impactful and thought-provoking take on vegan lifestyle the likes of which has never been seen before. Click on the link below to see a trailer for the campaign.