According to The Drum, animal rights organization, PETA, has ended its long-running ‘I’d Rather Go Naked Than Wear Fur’ campaign. The global advertising sensation had featured feminists, actors, supermodels, artists, indie rock bands, and more.
Marketing & Media
The Beyond Collection by Dunkin’ x Snoop Limited-Edition Merchandise Goes Live on its Online Pop-Up Shop
Today the Beyond Collection by Dunkin’ x Snoop limited-edition merchandise goes live from its online pop-up shop at shopdunkin.com. Snoop Dogg, a Beyond Meat Ambassador and Investor, collaborated with Dunkin’ to create collectible apparel celebrating the Beyond Sausage Sandwich. Inspired by his love of glazed doughnuts, this collection lets fans practice a plant-based lifestyle and dress like Snoop.
Adidas and Saucony Run Sustainability Commercials During Super Bowl 54
As reported by footwearnews.com, this year marks the first time Boston-based running shoe company Saucony, has put out a Super Bowl commercial. It used its ad spot to debut Originals, its new biodegradable shoe line.
Channel 4 Broadcasts Documentaries on the Meat Industry, is Attacked by Tories & the NFU for “Anti Meat Propaganda”
Last year, mainstream UK television’s Channel 4 and plant meat producer the Meatless Farm entered into a seven figure equity deal. Now, following the channel screening two documentaries about the meat industry, the National Farmer’s Union and various right wing press have slammed Channel 4 for what they term “anti-meat propaganda”.
iglo Starts Green Week 2020 With a Pea Mincer as Plant-based Protein is Top Food Trend
European frozen food company iglo is launching the international Green Week 2020 with an oversized, traditional meat grinder from grandma’s kitchen loaded with peas, to draw attention to a top food trend, that of plant-based proteins as meat alternatives.
Plant Based Companies Must Look to Innovation and Marketing to Compete With Supermarkets
Supermarket retailers own-label brands are fierce competition in the plant-based industry – “Plant-based brands must use innovation and marketing to combat retail own-label offensive”, says GlobalData in a recent report.
Boris Johnson Thinks You Can’t Eat Cheese on a Vegan Diet – Not So, Says Veganuary
Boris Johnson said during a BBC Breakfast interview yesterday that he will not be participating in Veganuary because it means giving up cheese. While Johnson tipped his “hat off to vegans who can handle it,” he added that eating vegan was “a crime against cheese lovers.”
Dunkin’ Announces National TV Spot for the Beyond Sausage Sandwich Starring Snoop Dog
The Dunkin’ Newsroom announces its new national TV spot, highlighting one of its most significant menu introductions in recent brand history, the plant-based Beyond Sausage® Sandwich. The ad will spotlight rapper Snoop Dogg; the brand’s Beyond Meat® Ambassador and Investor.
Chinese Press Responds Angrily to Impossible Foods Quote
China Daily, an official newspaper controlled by the Chinese Government, has responded with a backlash against a New York Times article stating that growing demand for pork and beef in China has fueled much of the recent environmental crisis, and including an inflammatory comment from Impossible Foods’ Pat Brown.
Star of Disney’s Aladdin Invests in Plant Power Restaurant Group
Mena Massoud, star of Disney’s Aladdin, announces his investment into the Series A Raise Capital round for the Plant Power Restaurant Group, the parent company of SanDiego’s Plant PowerFast Food. The chain recently opened its fifth location in Long Beach, following a massive growth in sales in 2019.
Dozens of Plant-Based Stars Share Their Favourite Vegan Dishes for Veganuary
Veganuary, a global organisation encouraging people to try vegan in January and beyond, has today released the 2020 edition of its celebrity vegan cookbook featuring 27 recipes from some of Britain’s best-known stars,
Lewis Hamilton Negotiating with Mercedes Benz to Stop Using Leather
MERCEDEZ-BENZ may stop the use of leather after speaking with Lewis Hamilton about the possibility of manufacturing cars with animal-free interiors. The move is the latest in a line of actions from the Formula 1 star to promote veganism; this October Hamilton encouraged his social media followers to go vegan for the planet.
Veganuary: Signups Already Pass 65K, Crowdfunder for First TV Ad Exceeds Target
Veganuary announces that the number of participants signing up to go vegan next month has already hit 65,000 – almost 20% of the way to the goal of 350,000 participants. In addition, the charity’s crowdfunding campaign to raise £40,000 for the first pro-vegan TV advert has already been exceeded.
Actor Dolph Lundgren Announced He Has Adopted a Vegan Diet on Good Morning Britain
According to the Daily Mail Online, actor Dolph Lundgren appeared on Good Morning Britain and announced that he had adopted a vegan diet after watching the 2019 documentary, The Game Changers.
Veganuary Launches Crowdfunder to Broadcast First TV Spot
A Crowdfunder has been launched today to get Veganuary‘s newly produced TV advert broadcast on TV as widely as possible. Veganuary says that the advert, which is currently under wraps, is an impactful and thought-provoking take on vegan lifestyle the likes of which has never been seen before. Click on the link below to see a trailer for the campaign.