FIAPO India Launches Nationwide 21 Day Compassion Challenge Campaign

The Federation of Indian Animal Protection Organisations  is the collective voice of the animal protection movement in India, which protects the interests of animals on a local and national level. FIAPO works in collaboration with members and volunteers in over 70 cities throughout India, hoping to change the lives of animals across the country, through education, research, lobbying, mobilisation, training and direct action. The focus of the FIAPO campaigns is to ensure that the rights of all animals are respected, promoted, protected and fulfilled. Owing to the sheer magnanimity of the scale of factory farming in India and the lack of regulations to control the malpractices common to factory farming; the welfare and protection of rights of farmed animals is of high priority to FIAPO. …



Image courtesy of Meatless Farm

Meatless Farm Calls for Supermarket Renaming of a “Protein Aisle”

The Meatless Farm, a successful alt protein startup originally from the UK and now expanding internationally with their successful sausages and mince products, has called for the meat aisle to be rebranded as the “protein aisle,” to include plant meat products, as the market witnesses several changes and 95% of consumers of plant protein products were recently shown to also be consumers of animal meat.


Lisa Gawthorne JHC Award

Image courtesy of Lisa Gawthorne

James Henry Cook Awarded to Bravura Foods Lisa Gawthorne

Lisa Gawthorne
Image courtesy of Lisa Gawthorne

Lisa Gawthorne, co-founder of vegan distribution business Bravura Foods has been awarded the prestigious James Henry Cook Award by the Health Food Institute. This award is given annually to a person or company whose personal or business ideals most closely conform to those that of James Henry Cook who established Britain’s first health food store in 1898.


Beyond Meat Logo

© Beyond Meat

Beyond Meat Recruits US Athletes as Brand Ambassadors

In the face of intense competitive pressure, Beyond Meat is implementing a new marketing campaign featuring prominent US athletes. The aim is to set the company apart from the competition and expand its target group. Well-known basketball players form part of new campaign With this new marketing strategy, Beyond Meat wants to expand the reach of its products and show that its plant-based burgers, sausages and minced meat alternatives are better than their animal-based equivalents. The team of ambassadors will consist primarily of NBA and NFL athletes, with Houston Rockets basketball player Chris Paul playing a central role in the campaign. Further support will come from players such as Deandre Hopkins, Kyrie Irving, Deandre Jordan, and Victor Oladipo. Despite stock market success, growth is not …



©JUST Foods

JUST EGG and PHW Together at Internorga

JUST Egg, the vegetable egg substitute based on mung beans, which is currently on its triumphal march around the world, made its debut on the opening day at Internorga. PHW/Wiesenhof has secured Europe-wide distribution rights for this innovation, and the market launch in Europe is planned for the fourth quarter.