Five-time Formula One World Champion Lewis Hamilton recently spoke out for the animals showing the cruelty of the meat industry to his 8.9 million Instagram followers.
Marketing & Media
New UK-Based Job Site for Vegans Launching in January
UK’s first fully functioning job board for vegan candidates and recruiters www.VeganJobs.online will launch on 21st January 2019.
James Cameron Documentary Regards Vegan Athletes
The creators of The Game Changers have announced that they will feature two additional vegan athletes. The documentary, produced by James Cameron and directed by Louis Psihoyos, focuses on the health benefits of a vegan diet. The film is set to follow special elite forces trainer and martial arts champion James Wilks on his quest “for the truth behind the world’s most dangerous myth: that meat is necessary for protein, strength and optimal health.”
Lizza Raises 1.7 Million Euros via Crowdfunding
The German vegan start-up Lizza, known for its appearance on the TV programme “Die Hohle des Löwen” (Dragons’ Den in the UK), has successfully completed its crowdfunding campaign after just a few months, raising a total of EUR 1.7 million. The successful start-up plans to use its new capital to expand its business model and drive product development.
Waitrose Commits to Vegan Labelling
UK supermarket Waitrose has confirmed that it is in the process of introducing clear vegan labelling for its own-brand products. Following Animal Aid’s #MarkItVegan campaign which calls for all major supermarkets to clearly label their own-brand vegan products in some way, Waitrose has stated that they will gradually introduce such a label for their own-brand products.
Impossible Burger: Short Film Broadcast Online in New Ad Campaign
Impossible Foods launched an online campaign on 8th August, which is attracting attention internationally due to the fact that it focuses not on a product but on their company mission. A new short film was rolled out across social media channels including YouTube, Hulu, Vevo, Instagram and VideoAmp, along with the hashtag #MissionEarth.
Market Report: Fermented Dairy-Free and Non-Alcoholic Beverages on Growth Course
The market report “Global Fermented Non-Dairy Non-Alcoholic Beverages Market Trends, Applications, Analysis, Growth, and Forecast: 2018 to 2027,” by Prudour Pvt Ltd. forecasts high growth for the global market for fermented non-dairy and non-alcoholic beverages in the coming years.
VeggieWorld Podcast Celebrates its First Anniversary
Veggie World started out running trade fairs, which now take place all over Europe. For a year now, the company has also been producing its own podcast, the “VeggieWorld Podcast“. Initially only in German, an international English version of the podcast has now been available for a few weeks.
Miley Cyrus Promotes Vegan Business
Miley Cyrus is an often-controversial popstar with one of the biggest followings in social media. In the past, her fame was associated with negative connotations and scandal. However, recently the 25 year-old singer has been using it for the benefit of veganism, which has been her chosen cause since around 2014. As part of the 4th July celebrations this year, the star took to her Twitter account where she has over 40 million followers, to post a photograph of herself eating an Impossible Burger. The post received more than 30,000 likes by her fans. In May this year Cyrus used her time in the spotlight at the Met Gala to promote veganism, appearing in a gown created by vegan designer Stella McCartney and saying to …
The Lipstick Lobby – Vegan Lipstick to Save Lives
The Lipstick Lobby, the manufacturer of vegan cosmetics, has launched a new lipstick called “Fired up”. The name is intended to draw attention to the “Wear Orange” campaign, which is opposed to the sale and use of firearms. The ethically oriented company launched the new product on the occasion of the vote on reforms to amend the Firearms Act in the USA.
Big Brother-Like YouTube Series Is All About Vegans
In the 4th season of the YouTube series “YouTube House”, the cast will for the first time consist exclusively of vegans.
The concept is simple. As with the television reality show “Big Brother”, several participants will live together in one house for a few weeks. In the new season, the series’ creator, Bryan Turner, will invite eight vegan YouTubers to his home in Los Angeles. Turner is a vegan and bodybuilder himself, and with about 250 thousand subscribers on YouTube, he too will participate in the series.
USA – Ben and Jerry’s Offers Free Tastings
Ice cream manufacturer Ben and Jerry’s is organising tasting sessions in all its scoop shops in the USA. The new vegan flavours “Cinnamon Buns” and “Peanut Half Baked” will be offered. These do not contain any animal ingredients, as almond milk is used as a base.
Biossance Launches Bus Campaign to Educate Consumers
The consumer brand “Biossance” is taking a bus from Toronto to New York City to draw attention to the toxic ingredients in cosmetic products. The campaign aims to promote a clean, vegan and animal-free beauty industry.
India: Largest Vegan Magazine in Asia Launched
The two Indian vegan magazines Vegan First and Veg Planet have started a joint venture. They will pool their resources to jointly publish Vegan First Magazine in the country with the world’s largest vegetarian population.