Why Brand Equity Is the Secret Weapon for Plant-Based Brands
Strong brand equity can make all the difference when the market is saturated with products. More than just a buzzword, brand equity represents the value your brand holds in the minds of consumers, influencing everything from loyalty and pricing power to market resilience. But how can plant-based brands cultivate strong brand equity, and why does it matter financially? The value of brand equity Big corporations like Coca-Cola have long recognised the financial power of brand equity, with the brand alone valued at over USD 106 billion. While plant-based brands may not yet have reached such high numbers, the same principles apply. A strong brand creates loyal customers, allows for premium pricing, and provides a buffer against market competition. Key benefits for plant-based brands Measuring brand …