Marketing & Media

kfc marketing campaign
VFC Condemns KFC Marketing Campaign as “Utterly Misleading”
April 13, 2022
Plant-based fried chicken brand VFC has responded furiously to a new KFC marketing campaign that appears to show…
VWS Audience
Vegan Women Summit 2022 Returns to Inspire Rising Women Leaders
April 8, 2022
The Vegan Women Summit (VWS) is returning to Los Angeles on April 8 for a full-day conference with…
Jennifer Stojkovic - VWS
Jennifer Stojkovic Launches First Book on Women in Food Tech: “The Future of Food is Female”
April 5, 2022
Jennifer Stojkovic, executive leader and founder of the Vegan Women Summit, announces the launch and tour of her…
Eat (plant-based) meat this Good Friday campaign
Heura Campaign Tells Italians to “Eat (Plant-Based) Meat This Good Friday”
March 24, 2022
A new campaign by alt-meat brand Heura suggests that Italians should “Eat (plant-based) meat this Good Friday”. It…
Iceland Trademarks Term ‘Flexitebruary’ to Encourage Plant-Based Choices After Veganuary
March 10, 2022
Iceland trademarks term ‘Flexitebruary’ with the hope of continuing January’s plant-based sales boom. After seeing a strong boost…
Big King Vegetal
Burger King Launches Big King Vegetal in Portugal, Debuts “Meat?” Ad Campaign
March 7, 2022
Burger King Portugal has launched a new meat-free option, the Big King Vegetal. It is the fourth plant-based…
Eatplanted alt meat range
Eatplanted Brings Alt Meat Products to UK Market with ‘Veganually’ Campaign
February 11, 2022
Eatplanted – the Swiss plant-based meat producer – has launched its award-winning gourmet alt meat products in the…
LoveRaw Releases Mockumentary
LoveRaw Releases Mockumentary to “Give Two Fingers to Big Choc”
February 2, 2022
LoveRaw releases mockumentary featuring “classic chocolate heroes” from the 80s and 90s. British plant-based chocolate brand LoveRaw has…
Investor reading a vegan newsletter
The Vegan Society and RangeMe Partner to Help Retailers Discover Vegan Products
January 28, 2022
The Vegan Society and RangeMe have announced a collaboration to help vegan brands showcase their products to global…
oatly ab produkt milk oat milch hafer
Oatly Ads Banned After British Advertising Watchdog Calls Them “Misleading”
January 27, 2022
Oatly ads banned after UK Advertising Standards Agency upholds complaints made by the public and campaign group A…
Mediterranean Brand RAMONA’s Rolls Out Six-Figure Ad Campaign in the UK
January 20, 2022
Last November, Mediterranean brand RAMONA’s launched at over 300 Sainsbury’s stores in the UK. Now, the company has…
Norm&Al Show Oatly billboard
Oatly Launches Five Part Mini-Series THE NEW NORM&AL SHOW in Biggest Campaign Yet
January 19, 2022
Oatly has launched its biggest ever campaign, THE NEW NORM&AL SHOW, in the UK. The show is a…
Vegan Fashion Brand Frida Rome to “Make Sustainability Sexy” With Dragons’ Den Appearance
January 19, 2022
Vegan fashion brand Frida Rome is set to appear on the new UK series of Dragons’ Den, with…
Unlimeat US Launch
Korea’s Unlimeat Announces US Launch of Plant-Based Beef and BBQ Pork In Times Square Ad
January 10, 2022
Unlimeat, one of Asia’s leading meat alternative brands, is celebrating the launch of US sales with a new…
Daring Foods NY Times ad
Daring’s New York Times Ad Urges World to Switch to Plant-Based Chicken
January 10, 2022
Daring Foods is kicking off 2022 with a New York Times ad campaign asking readers to help reform…
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