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Marketing & Media
Beyond Meat Ambassador Leonardo DiCaprio Urges Public to Go Plant-Based For Climate Change
Leonardo DiCaprio yesterday asked his millions of followers on Facebook and Twitter, with the quote as depicted here, to help reduce climate change by incorporating more plant-based meat into their diets. Leo is an investor in Beyond Meat, along with Bill Gates, who recently made the statement that people should shift to eating plant-based meats in order to reduce climate change.
Vegan Advertising 101 With Spanish Food Activists Heura
Spanish plant meat pioneer, Heura, continues to advertise in an interesting and educational way, rather than just trying to convince the public of how tasty their products are, as is often the case with traditional advertising. Heura is disseminating information about the benefits to the environment if consumers replace traditional meat with plant-based meat. The ads, which can be seen across Spain and on social media, include messages showing facts, …
Oatly Debuts TV Ads in its Continued Media Domination
The “Oatly Department of Mind Control” presents its largest national moving image campaign to date. Oat drink pioneer Oatly launched its biggest ever campaign in Germany on 15 February. At the centrepiece are five TV spots in which the company introduces viewers to its top sellers Oat Drink Barista Edition, Oat Drink Deluxe, Oat Drink Cocoa and Oat Drink Calcium. Display content from YouTube Click here to display content from …
Jim Mellon: “Governments Should Love This Industry: Particularly in Parts of the World that Rely on Food Imports.”
“An investor’s guide to the new agricultural revolution”, is the subtitle and topic of the book “Moo’s Law“. Author Jim Mellon is an investor and entrepreneur from the UK who, in this interview, told us about the book and how he envisions the future of our global food system.
EU to Stop Promoting Red and Processed Meat in Newly Published Cancer Plan?
This week, the EU Commission published a new plan to fight cancer, stating a commitment to encourage a “shift to a more plant-based diet, with less red and processed meat and other foods linked to cancer risks and more fruit and vegetables.” Compassion in World Farming says to vegconomist that an earlier leaked version was more ambitious and indicated a phasing out of the promotion of red and processed meat. …
Lidl Spain Debuts Next Level TV Ad as Spanish Supermarkets Step Up Their Vegan Game
Last year, Lidl launched its own label Next Level Burger into stores across Spain, making it the only Spanish supermarket to produce its own vegan meat. In Spain, Lidl now offers a full range of Next Level products including sausages, beef style burgers, chicken style burgers, ground beef, and chicken fillets. In many stores the products are so popular that they are often sold out. As we reported last month, …
Robert Downey Jr. Invests $10M+ of Own Money on a Mission to Save the Planet
Actor Robert Downey Jr. has put at least $10 million of his own fortune into the launch of a new rolling venture investment fund called Footprint Coalition Ventures. The investment focus areas listed so far are bamboo (MISSION: Build the world’s most sustainable paper. End global deforestation), insect-based protein, and plastic alternatives, with grants available for cellular agriculture, microplastics, and conservation tech.
Non-Judgemental TV Ad From allplants Tells Public They Don’t Need to Be Vegan
allplants, the UK based vegan “chef-to-customer” delivery service, has launched a TV ad campaign for Veganuary, conveying to non-vegans a non-judgemental approach. The approach can be seen as clever and imperative, bearing in mind the current importance of encouraging omnivores to try plant-based products.
The Vegan Society Announces Partnership With Attest to Offer Personalised Vegan Market Research
The Vegan Society has recently established a partnership with consumer research platform Attest. Through combined expertise in both research and veganism, the collaboration is uniquely positioned to be a leading voice in this evolving field.
Vivera Promotes Veggie Challenge in TV Campaign, Debuts Two Products for Veganuary
Dutch alt-meat brand Vivera has launched a TV campaign on Channel 4 in the UK. The campaign will highlight the versatility of the brand’s meat alternatives and also promote ProVeg International’s Veggie Challenge app.
Heavy Metal Act Rammstein Stars in 5 Minute Warhol-Style Pro Vegan Video
Plant-based meat company LikeMeat recently released an extraordinary food performance film featuring German musician Till Lindemann (Rammstein). With the art movie, LikeMeat wants to draw attention to the global and ever-growing Veganuary movement and motivate people to go vegan this January (video below).
The Vegconomist Global Team Would like to Say…
The team here at vegconomist will be taking a break from Thursday 24th – we will be back with the most exciting and current news for you every weekday from 4th January 2021.
Vevolution Launches Third Series of Plant-Based Business Podcast
London-based vegan business community Vevolution announces the launch of the third series of the Plant-Based Business Podcast. Since its launch in late 2019 the podcast has regularly been trending in the Apple UK Business Podcast charts and has attracted a global roll-call of leading plant-based entrepreneurs and investors.