Vow’s Quail-Based ‘Forged Gras’ Launch Marks First Cultivated Meat Sale in Hong Kong
Australian cultivated meat company Vow has unveiled Forged Gras, a cultivated alternative to the luxury delicacy foie gras. Derived from Japanese quail cells, Forged Gras is now available in Hong Kong, marking the first commercial sale of cultivated meat in the region. The launch solidifies Vow’s status as the first company to sell multiple cultivated meat products across multiple markets, following the debut of its Forged Parfait in Singapore earlier this year. Unlike traditional foie gras, which has faced widespread bans due to ethical and environmental concerns, Forged Gras offers a reimagined version of the dish. Created without animal slaughter, the product mimics the fatty liver’s rich texture while introducing a subtle, gamey flavor profile unique to quail. George Peppou, Vow’s CEO, explained the company’s …