Maximising Consumer Appeal With Strategic Plant-Based Packaging
A product’s packaging is its visual handshake with consumers; it’s the first interaction, where preconceptions are challenged and perceptions formed. Alternative protein products are in a unique position regarding their packaging. Often using novel ingredients and innovative production techniques, the aim is to entice consumers towards a product that might feel unfamiliar compared to an established animal product counterpart. Tackling these challenges and the host of pre-existing consumer assumptions that come with them, effective packaging is a key aspect of a product’s success. Secure a strong first impression, and you’ll position your product favourably in consumer minds, paving the way for repeat purchases. In its recent New Food Hub article, ProVeg International shares plant-based packaging best practices to boost your sales, with recommendations on colour …
